OOB Lead


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Lead presentation for OUT OF BLUE. just enough to tickle your pickle. For more info please don\'t hesitate to contact

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OOB Lead

  1. 1. Digital Marketing Specialists Supporting the media industry move forward...
  2. 2. First, what we DON’T DO!
  3. 3. We don’t do... DBPP* *This is DBPP: Death By PowerPoint!
  4. 4. And we don’t do... B***S#!T Because we’ve heard so much of it!
  5. 5. Generation V(irtual) The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V). Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights. Generation V is defined by one key behavioral attribute: Belief in the value of collaboration; ‘we’ is more powerful and valuable than ‘me’: 96% of them have joined a social network
  6. 6. UAE has the highest Internet penetration rate in the GCC Now, we’re connected!
  7. 7. Social Media has shifted who people trust to influence their decisions By engaging top influencers and spreading positive news through social media, brands and products gain credibility
  8. 8. July 2010: Study conducted by Effective Measure and Spot On PR on Middle East consumers Online media and marketing is a priority because it is ALWAYS consumed! Why do we emphasize social media?
  9. 9. State of Facebook Middle East 15 Million users in MENA as of May 2010 : More than there are copies of newspapers circulated in the region (13 Million ) Facebook now stands as the country’s second most visited website after google.ae (according to websites ranked by Alexa.com). The UAE has the oldest Facebook community in MENA with 41% of users being over 30 years old, 28% being 25-29 years old and 31% being under 25 years old. 0 0.5 1 1.5 2 2.5 3 3.5 4 Tunisia UAE Morocco Saudi Arabia Egypt MENA’s top 5 Facebook Communities (Million)
  10. 10. State of Twitter Middle East Approximately 40,000+ users in MENA of which 15000+ are from the UAE Survey done with 216 registered Twitter users across the Middle East and North Africa 64% typically tweet every day of the week 99% of those surveyed tweet in English Only 50% of Arabic speakers tweet in Arabic 61% of MENA Twitter users surveyed say that Twitter has affected their perceptions of a brand 70% of MENA Twitter users say they have formed a more positive perception of a brand due to Twitter 52% say that they have formed a more negative perception of a brand due to Twitter 48% of users surveyed say that they have often been alerted to a major story via Twitter, 54% say that Twitter has lead them to a blog or website and 21% say that they have tuned into a TV program as a result of Twitter 96% of users expect to continue to use Twitter as much as they do today or even more in the future North Africa 22% Levant 11% Other GCC 15% UAE 41% Saudi Arabia 11% Source: Spot On PR’s Twitter Survey September 2009
  11. 11. This, is who we are
  12. 12. OUT OF BLUE is... innovation led interactive engaging memorable experiential passionate people focused Trustworthy fun-loving company with its clients with its products and message impact strategies and campaigns philosophy team values and mission business
  13. 13. Our Vision Creating ground breaking solutions for our clients in the digital age Our Mission To translate marketing concepts into actual campaigns that generate lucrative returns and tangible results Our People Our committed team of talented professionals excel in their field and are passionate about what they do, and our clients profit from this
  14. 14. This, is what we DO!
  15. 15. Mobile Media Digital Technology Interactive Marketing Database Management Applications Email/SMS direct Mobile layers Proximity marketing Innovation strategy Trendsetting Digital POS Projection mapping Experiential branding UGC monitoring Social media marketing SEO & SEM Lead generation Data filtering Email/SMS broadcasting B2B/B2C data
  16. 16. We’ll lead you to the online money trail... Where do you think you’re going?
  17. 17. Our clients are already there!
  18. 18. Always remember... Roy Homsi MD roy@outofblueme.com +97150 650 2662 Dany El Eid Marketing Strategist dany@outofblueme.com +97150 878 4943 prepared by Dany El Eid “New marketing is about the relationships, not the medium.”  Ben Grossman