pixelbug case studies                                        2013                                  global AR partners     ...
innovation specialists               At pixelbug, we are marketing technology innovators that focus               on enhan...
what is augmented reality?                                   augmented reality                                   (AR) is t...
what is gesture based technology?                                                                   users can             ...
pixelbug case studies, 2013                Augmented Reality                1.     Ariel                2.     Pantene    ...
1. ArielSunday, April 14, 13
the Ariel augmented reality game                challenge: Procter & Gamble wanted to introduce Ariel’s new               ...
the Ariel augmented reality game                                                    actual                                ...
the Ariel augmented reality game                3. the user was prompted to avoid the        4. after getting stained, the...
execution & results                         The activation was hugely successful, deployed in                         over...
2. PanteneSunday, April 14, 13
the Pantene augmented reality game               challenge: Procter & Gamble wanted to educate women on the               ...
the Pantene augmented reality game                                                   game wall                            ...
Pantene augmented reality                2. the users had to pop as many falling          3. the animated content activate...
execution & results               The application was deployed in Mall of Emirates and Mirdif               City Center in...
3. Boehringer IngelheimSunday, April 14, 13
Boehringer Ingelheim AR medical detailing app               challenge: with medical reps out numbering physicians by 40-1i...
Boehringer Ingelheim AR medical detailing app                1. the tablet is pointed toward the                2. the use...
execution & results               The application was a global first for BI, receiving praise amongst               leadin...
4. Dubai Islamic BankSunday, April 14, 13
the DIB augmented reality game               challenge: Dubai Islamic Bank (DIB) wanted to create awareness               ...
the DIB augmented reality game               1. the school children stood in front of the               branded AR-pod and...
the DIB augmented reality game                                                                        4. once the coins ha...
execution & results               The project was a hit amongst school children!               The experience promoted the...
5. Albert EinsteinSunday, April 14, 13
Einstein Hologram              challenge: for their annual customer forum, Mercator, the IT arm              of the Emirat...
Einstein Hologram              Using archive footage of Einstein, we reconstructed a hyper-              realistic humanoi...
Einstein Hologram                                         Every strand of hair was individually                           ...
execution & results               Well, see for yourself...<click here> for the highlight reelSunday, April 14, 13
6. Gillette ProGlideSunday, April 14, 13
Gillette ProGlide 4D projection mapping               challenge: for the launch of the new Gillette Fusion ProGlide       ...
Gillette ProGlide 4D projection mapping                                 spanning 65m above the Dubai                      ...
execution & results               Despite the challenging lighting and acoustic conditions,               pixelbug managed...
7. Schick Exacta 2Sunday, April 14, 13
Schick Exacta 2 Virtual Mirror               challenge: using innovative technology, Schick ME wanted to               max...
Schick Exacta 2 Virtual Mirror              1. People were invited              to sit in the barber chair              wh...
Schick Exacta 2 Virtual Mirror               3. Once finished shaving, a picture               is taken and uploaded to   ...
execution & results               Pre-launch, the number of fans on Schick Middle East’s Facebook               page was j...
powered by pixelbug               at pixelbug, we are committed to pioneering new technology               and promoting i...
thank you                                   www.pixelbug.aeSunday, April 14, 13
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pixelbug case studies - April 2013

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pixelbug case studies - April 2013

  1. 1. pixelbug case studies 2013 global AR partners www.pixelbug.aeSunday, April 14, 13
  2. 2. innovation specialists At pixelbug, we are marketing technology innovators that focus on enhancing business objectives by using interactive digital solutions designed to deliver breathtaking customer experiences. Our core areas of expertise revolve around the following awesomeness: 1. augmented reality 2. mobile and web application development 3. touch and gesture based technologies - Microsoft Kinect & Leap 4. projection technologies - 3D/4D mapping & hologramsSunday, April 14, 13
  3. 3. what is augmented reality? augmented reality (AR) is the process of overlaying virtual content onto anreal actual physical environment, in real-time, when viewed through a camera enabled device virtualSunday, April 14, 13
  4. 4. what is gesture based technology? users can manipulate virtual content on screen using digital screen real gestures user HD camera (live stream) designated viewing areaSunday, April 14, 13
  5. 5. pixelbug case studies, 2013 Augmented Reality 1. Ariel 2. Pantene 3. Boeringher Ingleheim 4. Dubai Islamic Bank Projection Technology 5. Albert Einstein (Hologram) 6. Gillette ProGlide (4D Projection Mapping) Gesture Based Technology 7. Schick Exacta 2Sunday, April 14, 13
  6. 6. 1. ArielSunday, April 14, 13
  7. 7. the Ariel augmented reality game challenge: Procter & Gamble wanted to introduce Ariel’s new branding to their target audience in an engaging and entertaining way, educating them on the innovative features of Ariel’s micro-boosters solution: we developed a highly immersive in-store activation using our proprietary AR-pod to demonstrate these values with a highly immersive augmented reality game services rendered: iOS development, storyboarding, project management, gamefication, augmented reality, 3D modeling & animation, user interface design, SFX integration, Arabization, AR-podSunday, April 14, 13
  8. 8. the Ariel augmented reality game actual Ariel box 1. the mobile device is enclosed in our AR-pod, connected to a screen, and pointed at someone holding the Ariel box so that it is visible in the device’s view-finder 2. once identified, the game is activated the content was Arabized for the what is seen on AR-pod screen KSA marketSunday, April 14, 13
  9. 9. the Ariel augmented reality game 3. the user was prompted to avoid the 4. after getting stained, the user then stains, yet this was impossible and the T- had to collect micro-boosters to clean shirt always got stained the T-shirt final sequence with sun test as per virtual T-shirt overlay campaign TVCSunday, April 14, 13
  10. 10. execution & results The activation was hugely successful, deployed in over 15 locations across KSA, some of which included: • Andalus Mall • Jam3a Mall • Roshan Mall • Aziz Mall • Azeziya Mall in Riyadh • Jarir Mall, Dammam • A Aliat Mall, Madinat • Different branches of Panda and other hyper markets The application has been deployed on Apple’s App Store for the GCC onlySunday, April 14, 13
  11. 11. 2. PanteneSunday, April 14, 13
  12. 12. the Pantene augmented reality game challenge: Procter & Gamble wanted to educate women on the benefits of using their new Pantene shampoo and introduce them to its new look & feel solution: we developed an intimate in-mall activation, whereby women had to capture falling Pro-V capsules using an iPad in order to un-lock the next level and learn more about Pantene’s new product. Upon achieving a high-score, the women were awarded a prize and free hair assessment at the mall stand services rendered: iOS development, storyboarding, gamefication, project management, augmented reality, 3D modeling & animation, user interface design, SFX integrationSunday, April 14, 13
  13. 13. the Pantene augmented reality game game wall exhibition stand 1. the device was pointed towards a game wall, located on the Pantene exhibition stand that displayed 3 capsules - each capsule would activate a stage of the gameSunday, April 14, 13
  14. 14. Pantene augmented reality 2. the users had to pop as many falling 3. the animated content activated was capsules as possible before time time used to educate users on the benefits ran out to activate further content and of using Pantene progress to the next levels <click here> game difficulty increases as levels custom animations before for demo video progress proceeding to next levelSunday, April 14, 13
  15. 15. execution & results The application was deployed in Mall of Emirates and Mirdif City Center in Dubai, UAE and helped to increase brand awareness and engagement. The game has been deployed worldwide on Apple’s App Store <click here>Sunday, April 14, 13
  16. 16. 3. Boehringer IngelheimSunday, April 14, 13
  17. 17. Boehringer Ingelheim AR medical detailing app challenge: with medical reps out numbering physicians by 40-1in the region, Boehringer Ingelheim (BI) wanted an easy yet innovative way to capture the attention of its stakeholders and educate them on the functionalities and mechanisms of a new type of inhaler device called Spiriva Respimat. solution: pixelbug developed an augmented reality application deployed on iPad that uses intuitive gesture based controls to educate physcian’s on the product’s properties aided by a highly-immersive and interactive user experience. services rendered: iOS development, storyboarding, project management, augmented reality, 3D modeling & animation, user interface design, gesture based controlsSunday, April 14, 13
  18. 18. Boehringer Ingelheim AR medical detailing app 1. the tablet is pointed toward the 2. the user is able to manipulate the marker to trigger the informative 3D AR model using gestures and can content and animations for a highly activate content from the user immersive experience friendly menu BI markerSunday, April 14, 13
  19. 19. execution & results The application was a global first for BI, receiving praise amongst leading industry physicians and high acclaim within the company. The application will be launched on BI’s internal app store and is planned for regional deployment in the Middle East and North Africa.Sunday, April 14, 13
  20. 20. 4. Dubai Islamic BankSunday, April 14, 13
  21. 21. the DIB augmented reality game challenge: Dubai Islamic Bank (DIB) wanted to create awareness about their Shaatir account to promote the importance of saving early amongst young school children in the UAE aged from 7-14 years old - a highly diversified target audience with notoriously limited attention spans! solution: given the high popularity of gaming amongst our target audience in the UAE, we decided to take an “edutainment” approach and developed an augmented reality game using our unique AR-pod to educate on the importance of saving early services rendered: iOS development, storyboarding, project management, gamefication, augmented reality, 3D modeling & animation, SFX integration, user interface design, gesture based controls, AR-pod, bluetooth device integration, XML report generationSunday, April 14, 13
  22. 22. the DIB augmented reality game 1. the school children stood in front of the branded AR-pod and held up the Shaatir saving’s box to activate the game LCD screeniPad camera view finder Shaatir saving’s box (marker) 2. the school children entered their name and school using a bluetooth keyboard and then had to select one of 10 dreams branded AR-pod with built in iPad and LCD screenSunday, April 14, 13
  23. 23. the DIB augmented reality game 4. once the coins had been captured, the 3. the children were immersed into a children hard to physically “pour” them into a virtual and real world game where virtual saving’s box coins with different speeds and values had to be captured virtually using the actual Shaatir saving’s box 5. Upon completing the challenge, the children’s face was scanned and superimposed onto an avatar representing their selected dream NB Due to the sensitivity and privacy issues, we are not able to show videos of the activationSunday, April 14, 13
  24. 24. execution & results The project was a hit amongst school children! The experience promoted the importance of saving for the future and allowed the school children to project themselves into the future by giving life to their dreams. The result - a significant increase in subscriptions to the Shaatir savings account.Sunday, April 14, 13
  25. 25. 5. Albert EinsteinSunday, April 14, 13
  26. 26. Einstein Hologram challenge: for their annual customer forum, Mercator, the IT arm of the Emirates Group, wanted to highlight that they are an innovation led company while also adding elements of novelty and entertainment to the conference solution: we developed a life-size hologram of Albert Einstein delivering a customized keynote, telling the story of the aviation industry services rendered: storyboarding, project management, 3D modeling & animation, model rigging, voice synchronization, SFX integrationSunday, April 14, 13
  27. 27. Einstein Hologram Using archive footage of Einstein, we reconstructed a hyper- realistic humanoid model animated with over 6,000 facial gestures and mimicked his exact voice, mannerisms and body languageSunday, April 14, 13
  28. 28. Einstein Hologram Every strand of hair was individually modeled... ...every facial contour and wrinkle!Sunday, April 14, 13
  29. 29. execution & results Well, see for yourself...<click here> for the highlight reelSunday, April 14, 13
  30. 30. 6. Gillette ProGlideSunday, April 14, 13
  31. 31. Gillette ProGlide 4D projection mapping challenge: for the launch of the new Gillette Fusion ProGlide Gold Edition razor, only the extraordinary would do! pixelbug was part of the loop team that worked in close conjunction with P&G DTC, Saatchi X, Starcom and IPN to develop the concept of the entire campaign solution: pixelbug was assigned the task to create a larger than life launch event at the Dubai Mall Ice rink, where a 4D projection mapping combined projection technology, high energy music/SFX and a choreographed ice skating act services rendered: storyboarding, project management, 3D modeling and animation, 4D projection mapping, SFX integration, hardware sourcing and setupSunday, April 14, 13
  32. 32. Gillette ProGlide 4D projection mapping spanning 65m above the Dubai Ice Rink, four double stack DLP projectors were utilized to counter light pollution in conjunction with a choreographed performance from ice-skatersSunday, April 14, 13
  33. 33. execution & results Despite the challenging lighting and acoustic conditions, pixelbug managed to execute the 4D projection mapping successfully This unique launch event, which was a first at the Dubai Mall Ice Rink, was a crucial component of the entire Gillette ProGlide campaign and attracted hundreds of spectators For more details, visit https://www.facebook.com/gillettearabiaSunday, April 14, 13
  34. 34. 7. Schick Exacta 2Sunday, April 14, 13
  35. 35. Schick Exacta 2 Virtual Mirror challenge: using innovative technology, Schick ME wanted to maximize customer engagement and organically drive traffic onto their Facebook page solution: using Microsoft’s kinect sensor, we developed facial recognition software that maps a virtual beard onto a users face and allows them to shave in real time using a replica razor. The technology was integrated into an in-mall booth that travelled to all the major malls in KSA and UAE where consumers sat in a barber’s chair and saw themselves on a LCD screen or “virtual mirror” services rendered: Windows OS development, storyboarding, gamefication, project management, augmented reality, 3D modeling & animation, user interface designSunday, April 14, 13
  36. 36. Schick Exacta 2 Virtual Mirror 1. People were invited to sit in the barber chair where the beard was automatically mapped onto their face in real time 2. using hand gestures, users could change the colour of the beard and shave in real time!Sunday, April 14, 13
  37. 37. Schick Exacta 2 Virtual Mirror 3. Once finished shaving, a picture is taken and uploaded to Facebook, or, users are offered the opportunity to try a predefined Schick styleSunday, April 14, 13
  38. 38. execution & results Pre-launch, the number of fans on Schick Middle East’s Facebook page was just under 15,000 and within 4 weeks of launch trebled to 45,000 organically This is a fantastic case study showcasing integration between augmented reality, brand messaging, gesture based tech and social media For more details, visit https://www.facebook.com/SchickMESunday, April 14, 13
  39. 39. powered by pixelbug at pixelbug, we are committed to pioneering new technology and promoting innovation within any industry we are currently working on several large scale marketing tech projects across various verticals - we can’t wait to launch them and share them with you! stay tuned, spread the bug...Sunday, April 14, 13
  40. 40. thank you www.pixelbug.aeSunday, April 14, 13

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