EU vertybes

Social advertisement campaign: European values and Lithuania: impact of changes

Brief:
Social advertisement campaign should underline:
Lithuania identity with Europe in political, economical, social aspects.
2. Personal changes of Lithuanians- overcome of inner barriers, apprehension of new possibilities after becoming a member of EU, pride of Lithuania and everyone’s impact into the EU wealth.
3. TG - > 50 years. People from Lithuania rural areas and villages who are not active in local, national and European elections.
Main message of campaign –
“ Europe is Lithuania. Lithuania is Europe”.
Task:
Create a slogan of campaign
Create a visual identity sign of campaign.

Concept: Weathervanes Weathervanes were attached to the mast tops of Kurenai, dragnet and sealing-net boats. In 1844 they were introduced together with other recognition signs. It was the mostly stylized state or religious attributes and elements of nature . It represented owner's family and his wealth. Scientists had been looking for analogy to weathervanes, but they couldn't find anything neither in the Baltics, nor in North Sea and Atlantics. The symbolic weathervane of the Northern Curonian Spit became the emblem of the Neringa City.

Weathervanes (Lithuania):

Concept:
Lithuanian from small village makes the weathervane – the visit card of
himself. And now he includes EIPHEL tower, BRANDENBURG gate, ARCH
OF TRIUMPH, VILNIUS GEDIMINO CASTLE, etc – everything he is
surrounded with.
Main slogan:
“ Lithuania and Europe – it’s You!”
Visual identity sign:
The stylized weathervane.

Vilnius Book Fair, 2010

TVC, 2010

Thank You!

EU vertybes

by Dansu Dansu on May 28, 2010

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