Cross-platform digital publishing in HTML5: dream or reality?

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The market for tablets sees accelerated fragmentation by the growing popularity of Android, the introduction of Blackberry's Playbook and the upcoming launch of Windows 8 in late October. Consequently, publishers of newspapers or magazines can no longer focus only on iPad and iOS, but are forced by their readers to offer reading apps on these other platforms.

The development of separate native front-end apps per OS is very expensive and is associated with high ongoing support and distribution costs.

Cross-platform publishing technology allows to develop once and deploy across various platforms (various OS, screen size and resolutions, different user interface interactions).

During this presentation we focus on the following themes:
- Pros and cons of native vs. web development
- The challenges of cross-platform HTML5 publishing
- Hybrid applications: 'best of both worlds?
- Case study: the digital edition of De Standaard on iPad and Android tablets

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Cross-platform digital publishing in HTML5: dream or reality?

  1. 1. HTML5  Cross-­‐platform  publishing:   dream  or  reality?   eReading  event  -­‐  26/9/2012  
  2. 2. Agenda  •  About  Twipe  •  Web  or  app?  •  Case  studies  
  3. 3. Cross-­‐platform   Digital  Publishing  Solution  Newspaper   •  Efficient  Workflow  tools   •  Award  winning  apps   •  Rock  solid  Cloud  technology   •  HTML5  
  4. 4. Key  facts  +20  publishing  apps  +500k  app  installations  +800k  publication  downloads  per  month  +3  mio  unique  visitors  per  month  
  5. 5. De  Standaard  –  Tablet  Optimised  
  6. 6. Infographics  –  HTML5  Integration  
  7. 7. NRC  (NL)  –  Newspaper  Replica  
  8. 8. Gazet  van  Antwerpen  
  9. 9. Gazet  van  Antwerpen  
  10. 10. Agenda  •  About  Twipe  •  Web  or  app?  •  Case  studies  
  11. 11. Increasing  diversity  in  tablet     devices  and  OS  180000  160000  140000  120000  100000   iOS   80000   Android   60000   MicrosoJ   40000   20000   0   2011   2012   2013   2016  Source:  Gartner  :  Worldwide  Sales  of  Media  Tablets  to  End  Users  by  OS  (thousands  of  units)  
  12. 12. Windows  8:  a  game  changer?    MicrosoJ  is  very  serious  about  this    Very  large  installed  base:  1  bio  users   worldwide    Worldwide  launch:  October  26    Focus  on  Touch  devices  
  13. 13. Key  Challenges  of  publishing  on   smartphones  and  tablets   OS   Cross-­‐Pla)orm   User   Screen  Size  /   Interface   Tac.le   Responsive   Resolu.on  
  14. 14. App   Web   NaPve   HTML5   ↑support  cost   ↓support  cost  ↑development  cost   ↓development  cost   ↑navigaPon   ↓navigaPon   ↑presentaPon     ↓presentaPon  
  15. 15. ‘Best  of  both  worlds’:  hybrid  apps  •  Native  functionality:   •  Discovery   •  Downloading  (background)   •  Navigation   •  Push  notifications  •  Web  functionality:   •  Content  presentation  (responsive)   •  In-­‐page  navigation  
  16. 16. Agenda  •  About  Twipe  •  Web  or  app?  •  Case  studies  
  17. 17. Twipe  Real-­‐Time  Mobile  News  Platform   Case:  dSMobile   iPhone          Android                              Mobile  Site  
  18. 18. Twipe  Digital  Publishing  Platform   Case:  De  Standaard  on  Android  
  19. 19. Key  learnings  •  Hybrid  app  development  is  a  cost-­‐effective   strategy  for  cross-­‐platform  publishing  •  Combination  of  a  variety  of  competences  and  skills   is  required  (HTML5  /  Javascript,  Objective  C,   Android,  C#,…)  •  “100%  pure”  cross-­‐platform  HTML5/JS  is  a  dream  •  Performance  tuning  is  hard  in  native  apps;  it  is   extremely  though  in  web  apps  •  Testing  is  a  nightmare:  due  to  the  device  and  OS   diversity,  it  impossible  to  test  every  use  case   scenario  on  every  device  
  20. 20. Q&A  Contact  details:    Danny  Lein    Managing  Director    danny.lein@twipemobile.com   @TwipeMobile  

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