Your SlideShare is downloading. ×
Your Business Is Not the Story
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Your Business Is Not the Story

1,473
views

Published on

Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.

Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,473
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.   Your Business Is Not The Story.!   Or,  why  you  need  to  be  your  customer’s   best  friend!!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 2. As business owners, you’ve never had it so good.! Let’s  think  about  that  for  a  minute…!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 3. Back in the day…!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 4. Remember these?! Libraries     Encyclopedia  Britannica       Cold-­‐calling  customer  feedback   programs   !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   4  
  • 5. That was then, this is now -!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   5  
  • 6.   There’s one small problem, though…!   ! While  customers  may  want  a  solu9on   now,  they  don’t  always  want  it  in  a  way   that  fits  your  approach     !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 7. You may think you’re helping.! But  the  customer  sees  things  differently...!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 8. ©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 9. So, how do you interact without interrupting?!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   9  
  • 10. So, how do you interact without interrupting? You be a PAL!!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   10  
  • 11. So, how do you interact without interrupting? You be a PAL…! Process           !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   11  
  • 12. So, how do you interact without interrupting? You be a PAL…! Process     Acknowledge         !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   12  
  • 13. So, how do you interact without interrupting? You be a PAL…! Process     Acknowledge       Learn  /  Lead   !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   13  
  • 14. Process!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   14  
  • 15. Process!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   15  
  • 16. Process! Search  your  audience       Search  your  compe99on     ! Process this information for next steps!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   16  
  • 17. Acknowledge!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   17  
  • 18. Acknowledge! “We  hear  you!”       “Can  we  help  you?”     ! “Here’s how we can help.”!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   18  
  • 19. Learn / Lead!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   19  
  • 20. Learn / Lead! Filter  cri9cism/feedback  to  the  right  team       So  sell/lead     ! Build into future campaigns!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   20  
  • 21.   Is it really this simple?!    !©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 22. Yes and No (don’t you just hate that?!?)! It  s9ll  takes  legwork,  understanding  and   commitment  to  get  it  right.  And  you  need  to   educate  your  customers  on  your  approach.!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 23. But the rewards are infinite.!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al  
  • 24. The technology is coming…! and  social  search  will  never  be  the  same  again!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   24  
  • 25. Until then, you can still succeed…! Learn  to  be  a  PAL       Learn  to  be  human  in  a  non-­‐human  world       Never  stop  learning!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al   25  
  • 26. Thank You.!    Ques9ons?!©Jugnoo  Inc.  2012  •  Private  and  Confiden9al