The Fallacy of Social Media Transparency

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My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we'd like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out.

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The Fallacy of Social Media Transparency

  1. 1. THE FALLACY OFSOCIAL MEDIATRANSPARENCYWWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
  2. 2. FIRST THINGS FIRST…
  3. 3. CLEARLY MISSING OUT…
  4. 4. WHAT ISTRANSPARENCY?“…implies openness, communication andaccountability.” Wikipedia.
  5. 5. WHAT ISTRANSPARENCY?1. Openness
  6. 6. WHAT ISTRANSPARENCY?2. Communication
  7. 7. WHAT ISTRANSPARENCY?3. Accountability
  8. 8. TRANSPARENCY ANDSOCIAL MEDIA“…one of social media’s great promises is toexponentially expand the power of the media inthe hands of everyday citizens.” Phil Johnson,PJA Advertising & Marketing.
  9. 9. TRANSPARENCY AND SOCIALMEDIA – THE VISION
  10. 10. TRANSPARENCY AND SOCIALMEDIA – THE VISION
  11. 11. TRANSPARENCY AND SOCIALMEDIA – THE VISION
  12. 12. TRANSPARENCY AND SOCIALMEDIA – THE VISION
  13. 13. TRANSPARENCY AND SOCIALMEDIA – THE OTHER SIDE“…the desire for transparency [in social media]is situational.” Chris Boulanger.
  14. 14. TRANSPARENCY AND SOCIALMEDIA – THE OTHER SIDE
  15. 15. TRANSPARENCY AND SOCIALMEDIA – THE OTHER SIDE
  16. 16. TRANSPARENCY AND SOCIALMEDIA – THE OTHER SIDE
  17. 17. TRANSPARENCY AND SOCIALMEDIA – THE FAUX EXPERTS
  18. 18. TRANSPARENCY AND SOCIALMEDIA – THE FAUX EXPERTS
  19. 19. TRANSPARENCY AND SOCIALMEDIA – THE FAUX EXPERTS
  20. 20. TRANSPARENCY AND SOCIALMEDIA – THE ANSWER
  21. 21. TRANSPARENCY AND SOCIALMEDIA – DEFINING YOU
  22. 22. TRANSPARENCY AND SOCIALMEDIA – THOUGHT
  23. 23. TRANSPARENCY AND SOCIALMEDIA – EMOTION
  24. 24. TRANSPARENCY AND SOCIALMEDIA – BEHAVIOUR
  25. 25. TRANSPARENCY AND SOCIALMEDIA – PERCEPTION
  26. 26. TRANSPARENCY AND SOCIALMEDIA – DUE DILIGENCE
  27. 27. TRANSPARENCY AND SOCIALMEDIA – NO-ONE’S PERFECT
  28. 28. TRANSPARENCY AND SOCIALMEDIA – BE UPFRONT
  29. 29. TRANSPARENCY AND SOCIALMEDIA – BE CONSISTENT
  30. 30. TRANSPARENCY AND SOCIALMEDIA – BUILD PROPERLY
  31. 31. TRANSPARENCY AND SOCIALMEDIA – BE YOU
  32. 32. THE FALLACY OFSOCIAL MEDIATRANSPARENCYWWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
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