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Influence and Focusing on the Customer

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Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. …

Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.

By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.

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  • 1. INFLUENCEANDFOCUSING ONTHECUSTOMERDANNY BROWNCO-AUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COMWWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
  • 2. TRUE INFLUENCE•  Identify your brand’s true influencers•  Tailor your influence campaigns around your customer’spurchase life cycle•  Deliver actual business results, ROI and customer lifetimevalue from your influence campaigns
  • 3. WHAT ISINFLUENCETODAY?SO…
  • 4. Social Broadcasting?INFLUENCE IS…
  • 5. Social Popularity?INFLUENCE IS…
  • 6. Social Popularity EqualDOES INFLUENCE AND …
  • 7. Social Popularity GenerateDOES INFLUENCE AND …
  • 8. THE PROBLEM WITHINFLUENCE TODAY
  • 9. “CHANGINGBEHAVIOUR,THOUGHTS ORACTIONS”INFLUENCE…
  • 10. “MEASURABLYAFFECTING THEPURCHASEDECISION OFPROSPECTS”INFLUENCE MARKETING…
  • 11. WORD OF MOUTH
  • 12. WORD OF MOUTH
  • 13. SOCIAL MEDIA WORDOF MOUTH
  • 14. SOCIAL MEDIA WORDOF MOUTH
  • 15. SOCIAL MEDIAINFLUENCE
  • 16. SOCIAL MEDIAINFLUENCE
  • 17. HOW DO WE IDENTIFYTRUE INFLUENCERS…
  • 18. REVERSEENGINEERINFLUENCEMARKETINGWE…
  • 19. SOCIALAMPLIFICATION
  • 20. SOCIALAMPLIFICATION
  • 21. SOCIALAMPLIFICATION
  • 22. SOCIALAMPLIFICATION
  • 23. TRUE INFLUENCE“The function of advertising is to sell.Successful advertising for any product isbased on information about itsconsumers.” David Ogilvy
  • 24. TRUE INFLUENCE ISMICRO
  • 25. THE CUSTOMER ISTHE INFLUENCER
  • 26. THE PURCHASE LIFECYCLE
  • 27. THE MICROINFLUENCERS
  • 28. THE ROLE OF THESOCIAL CRMManagecontactsFindsocialprofilesReceiveupdates
  • 29. RECOMMENDED TECHNOLOGY:TELLAGENCE
  • 30. RECOMMENDED TECHNOLOGY:APPINIONS
  • 31. RECOMMENDED TECHNOLOGY:TRAACKR
  • 32. RECOMMENDED TECHNOLOGY:SQUEEZECMM
  • 33. RECOMMENDED TECHNOLOGY:ONEQUBE
  • 34. RECOMMENDED TECHNOLOGY:INNETWORK
  • 35. COMPLEMENTARYTECHNOLOGY
  • 36. MANAGING THECAMPAIGN
  • 37. THE LIFETIME VALUEOF TRUE INFLUENCE
  • 38. INFLUENCEANDFOCUSING ONTHECUSTOMERDANNY BROWNCO-AUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COMWWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

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