One of the questions I'm most asked is how do you sell social media to your boss or client. Sure, we're in the space and can see the numerous benefits, but how does that transfer to a wary client?
With that in mind, here's the first in a series of presentations on how you can relate certain social media benefits to a business need. This time around it's Twitter. I hope you find it useful, and feel free to share with your friends, download, use on your own blog, etc.