Blogging and How It Complements Your Marketing Strategy

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Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.

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Blogging and How It Complements Your Marketing Strategy

  1. 1. BLOGGING ANDMARKETINGWhat blogging adds to your marketing strategy
  2. 2. Some quick blogging statistics: 181 million worldwide  3x more likely to be 50% women 18-34 active on social media  1-in-4 active web 1-in-3 bloggers moms users are bloggers 70% have gone to  30% of blogs are college consumer-generated Source: Nielsen
  3. 3. Some quick business bloggingstatistics: 60% of businesses  Businesses with more than have a blog 50 blog posts experience 77% increase in monthly 35% actively blog once leads a month  B2B blogs generate 67% 65% haven’t updated more leads per month their blog in over a year  B2C blogs generate 88% more leads per month Source:
  4. 4. So, should businesses blogthen?Yes. No. It depends…
  5. 5. So, should businesses blogthen?If you’re blogging for theright reasons, then Yes.
  6. 6. The right reasons: You’ve researched  You will be measuring You have a dedicated  You will be consistent team  You will be open You have a blog  You have it aligned to strategy your overall business You have a content strategy calendar
  7. 7. So, should businesses blogthen?If you’re blogging for thewrong reasons, then No.
  8. 8. The wrong reasons: Your competitors are, so you should Every business should blog It will Power Ranger your SEO You got a good deal on a FlipCam
  9. 9. So, decision made – what now? Timeto get down to business!
  10. 10. Blogging and marketing Let’s set some goals
  11. 11. Blogging and marketing – goal #1 Thought leadership Awareness Visibility Promotion
  12. 12. Blogging and marketing – goal #2 Product Sales Leads Acquisition
  13. 13. Blogging and marketing – goal #3 Retention Customers Focus groups Churn SCRM
  14. 14. The proof is in the puddingSo why areblogsimportant, wheneveryone istalking aboutTwitter andFacebook? Source: McKinsey
  15. 15. Best practices for business blogsThese guys lead the way
  16. 16. Best practices for business blogsThese guys lead the way
  17. 17. Best practices for business blogsThese guys lead the way
  18. 18. So. To recap.  Research.  Strategy.  Consistent.  Measurement.
  19. 19. Easy, right?Questions?

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