Blogging and How It Complements Your Marketing Strategy
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Blogging and How It Complements Your Marketing Strategy

  • 4,615 views
Uploaded on

Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing......

Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
4,615
On Slideshare
3,019
From Embeds
1,596
Number of Embeds
21

Actions

Shares
Downloads
18
Comments
1
Likes
1

Embeds 1,596

http://dannybrown.me 516
http://www.smallbusinessnewz.com 313
http://bestbloggingtipsonline.com 176
http://www.grotraffic.com 155
http://lonewolflibrarian.wordpress.com 152
http://feeds.feedblitz.com 147
http://www.business2community.com 58
http://www.americasmart.com 22
http://www.linkedin.com 12
http://www.library.ceu.hu 9
http://modernworkingwoman.ca 8
http://feeds.feedburner.com 6
http://core.traackr.com 5
http://translate.googleusercontent.com 5
http://theantiquarianlibrarian.blogspot.com 3
http://beginners-blogging-guide.blogspot.com 3
https://twitter.com 2
http://tablet.business2community.com 1
http://blog24media.blogspot.de 1
http://kred.com 1
http://news.google.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BLOGGING ANDMARKETINGWhat blogging adds to your marketing strategy
  • 2. Some quick blogging statistics: 181 million worldwide  3x more likely to be 50% women 18-34 active on social media  1-in-4 active web 1-in-3 bloggers moms users are bloggers 70% have gone to  30% of blogs are college consumer-generated Source: Nielsen
  • 3. Some quick business bloggingstatistics: 60% of businesses  Businesses with more than have a blog 50 blog posts experience 77% increase in monthly 35% actively blog once leads a month  B2B blogs generate 67% 65% haven’t updated more leads per month their blog in over a year  B2C blogs generate 88% more leads per month Source:
  • 4. So, should businesses blogthen?Yes. No. It depends…
  • 5. So, should businesses blogthen?If you’re blogging for theright reasons, then Yes.
  • 6. The right reasons: You’ve researched  You will be measuring You have a dedicated  You will be consistent team  You will be open You have a blog  You have it aligned to strategy your overall business You have a content strategy calendar
  • 7. So, should businesses blogthen?If you’re blogging for thewrong reasons, then No.
  • 8. The wrong reasons: Your competitors are, so you should Every business should blog It will Power Ranger your SEO You got a good deal on a FlipCam
  • 9. So, decision made – what now? Timeto get down to business!
  • 10. Blogging and marketing Let’s set some goals
  • 11. Blogging and marketing – goal #1 Thought leadership Awareness Visibility Promotion
  • 12. Blogging and marketing – goal #2 Product Sales Leads Acquisition
  • 13. Blogging and marketing – goal #3 Retention Customers Focus groups Churn SCRM
  • 14. The proof is in the puddingSo why areblogsimportant, wheneveryone istalking aboutTwitter andFacebook? Source: McKinsey
  • 15. Best practices for business blogsThese guys lead the way
  • 16. Best practices for business blogsThese guys lead the way
  • 17. Best practices for business blogsThese guys lead the way
  • 18. So. To recap.  Research.  Strategy.  Consistent.  Measurement.
  • 19. Easy, right?Questions?