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Digital Sport Summit

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Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.

Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.

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  • 1. SOCIAL COMMERCE
    @Danny _ _ Bishop #DSSAU
    IMG
    SPORTS TECHNOLOGY GROUP
    Social Commerce
    #DSSAU
    IMGSPORTS TECHNOLOGY GROUP
  • 2. Social Commerce
    #DSSAU
    IMGSPORTS TECHNOLOGY GROUP
    “I skate to where the puck is going to be...”
    - Wayne Gretzky
  • 3. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Social media presence of AFL & NRL teams
  • 4. Au facebook figure: socialbakers.com
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Social media presence of AFL & NRL teams
  • 5. In 2009 85% of Marketing Executives saw the main benefit of Social Media as Customer Engagement
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Cost of Social Media
  • 6. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Cost of Social Media
  • 7. Social Media is not cheap
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Cost of Social Media
  • 8. Put a value on your likes
    Get value from your likes
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Getting something for the spend
  • 9. Social Commerce
    #DDSAU
    Source: Syncapse Corp
    IMGSPORTS TECHNOLOGY GROUP
    Value of a Facebook “Like”
  • 10. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Value of a Facebook “Like”
  • 11. Value of a Facebook “Like”
    r
    1+d-r
    t
    ( )
    ( )
    r -p-a
    v
    x
    t
    database acquisition value
    • Assume 75% retention, 30% margin
    • 12. $3+ annual spend to break even on $200K facebook budget for 100K likes
    • 13. $31+ spend for 10K likes
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
  • 14. Do business with your fans
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Get Value from your “Likes”
  • 15. Brand awareness
    Call to action
    Unique offers
    Shopfront
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Get Value from your “Likes”
  • 16. Tell people your story
    Tell people about your products
    “Like to win”
    Facebook advertising
    CPC prices have more than doubled in previous 12 months
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Brand awareness
  • 17. Ask people to purchase
    Reach out at key moments
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Call to action
  • 18. Operate entirely within Facebook
    Remove barriers
    Maintain the funnel
    Learn who your fans are
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Shopfront
  • 19. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Shopfront
  • 20. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Shopfront
  • 21. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Shopfront
  • 22. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Shopfront
  • 23. Peer recommendations
    High level of trust
    12 times more trusted from friends
    83% of online shoppers want to share
    Word of mouth is three times more important to people than advertising
    Social Commerce
    #DDSAU
    Source: BazaarVoice
    IMGSPORTS TECHNOLOGY GROUP
    Recommendations are powerful
  • 24. Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Shopfront
  • 25. User generated content
    Mobile handset focus
    Improved email marketing
    Lifetime understanding
    Foursquare, Gowalla, Places?
    Social Commerce
    #DDSAU
    IMGSPORTS TECHNOLOGY GROUP
    Further out onto the ice...
  • 26. www.imgstg.com.au
    @Danny _ _ Bishop #DSSAU
    IMG
    SPORTS TECHNOLOGY GROUP
    Social Commerce
    #DSSAU
    IMGSPORTS TECHNOLOGY GROUP