SOCIAL COMMERCE<br />@Danny _ _ Bishop                                                      #DSSAU<br />IMG<br />SPORTS TE...
Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />“I skate to where the puck is going to be...”<br />- Wayn...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media presence of AFL & NRL teams<br />
Au facebook figure: socialbakers.com<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media pr...
In 2009 85% of Marketing Executives saw the main benefit of Social Media as Customer Engagement<br />Social Commerce<br />...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
Social Media is not cheap<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
Put a value on your likes<br />Get value from your likes<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<...
Social Commerce<br />#DDSAU<br />Source: Syncapse Corp<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
Value of a Facebook “Like”<br />r<br />1+d-r<br />t<br />(     )<br />(     )<br />r -p-a<br />v<br />x<br />t<br />databa...
$3+ annual spend to break even on $200K facebook budget for 100K likes
$31+ spend for 10K likes</li></ul>Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />
Do business with your fans<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Get Value from your “Like...
Brand awareness<br />Call to action<br />Unique offers<br />Shopfront<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECH...
Tell people your story<br />Tell people about your products<br />“Like to win”<br />Facebook advertising<br />CPC prices h...
Ask people to purchase<br />Reach out at key moments<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br /...
Operate entirely within Facebook<br />Remove barriers<br />Maintain the funnel<br />Learn who your fans are<br />Social Co...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Peer recommendations<br />High level of trust<br />12 times more trusted from friends<br />83% of online shoppers want to ...
Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
Upcoming SlideShare
Loading in...5
×

Digital Sport Summit

391

Published on

Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
391
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital Sport Summit

  1. 1. SOCIAL COMMERCE<br />@Danny _ _ Bishop #DSSAU<br />IMG<br />SPORTS TECHNOLOGY GROUP<br />Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />
  2. 2. Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />“I skate to where the puck is going to be...”<br />- Wayne Gretzky<br />
  3. 3. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media presence of AFL & NRL teams<br />
  4. 4. Au facebook figure: socialbakers.com<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Social media presence of AFL & NRL teams<br />
  5. 5. In 2009 85% of Marketing Executives saw the main benefit of Social Media as Customer Engagement<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
  6. 6. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
  7. 7. Social Media is not cheap<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Cost of Social Media<br />
  8. 8. Put a value on your likes<br />Get value from your likes<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Getting something for the spend<br />
  9. 9. Social Commerce<br />#DDSAU<br />Source: Syncapse Corp<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
  10. 10. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Value of a Facebook “Like”<br />
  11. 11. Value of a Facebook “Like”<br />r<br />1+d-r<br />t<br />( )<br />( )<br />r -p-a<br />v<br />x<br />t<br />database acquisition value<br /><ul><li>Assume 75% retention, 30% margin
  12. 12. $3+ annual spend to break even on $200K facebook budget for 100K likes
  13. 13. $31+ spend for 10K likes</li></ul>Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />
  14. 14. Do business with your fans<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Get Value from your “Likes”<br />
  15. 15. Brand awareness<br />Call to action<br />Unique offers<br />Shopfront<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Get Value from your “Likes”<br />
  16. 16. Tell people your story<br />Tell people about your products<br />“Like to win”<br />Facebook advertising<br />CPC prices have more than doubled in previous 12 months<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Brand awareness<br />
  17. 17. Ask people to purchase<br />Reach out at key moments<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Call to action<br />
  18. 18. Operate entirely within Facebook<br />Remove barriers<br />Maintain the funnel<br />Learn who your fans are<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  19. 19. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  20. 20. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  21. 21. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  22. 22. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  23. 23. Peer recommendations<br />High level of trust<br />12 times more trusted from friends<br />83% of online shoppers want to share<br />Word of mouth is three times more important to people than advertising<br />Social Commerce<br />#DDSAU<br />Source: BazaarVoice<br />IMGSPORTS TECHNOLOGY GROUP<br />Recommendations are powerful<br />
  24. 24. Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Shopfront<br />
  25. 25. User generated content<br />Mobile handset focus<br />Improved email marketing<br />Lifetime understanding<br />Foursquare, Gowalla, Places?<br />Social Commerce<br />#DDSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />Further out onto the ice...<br />
  26. 26. www.imgstg.com.au<br />@Danny _ _ Bishop #DSSAU<br />IMG<br />SPORTS TECHNOLOGY GROUP<br />Social Commerce<br />#DSSAU<br />IMGSPORTS TECHNOLOGY GROUP<br />

×