The I and the Me - Building a Corporate Brand
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The I and the Me - Building a Corporate Brand

  • 631 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
631
On Slideshare
481
From Embeds
150
Number of Embeds
3

Actions

Shares
Downloads
3
Comments
0
Likes
1

Embeds 150

http://www.govloop.com 117
http://www.dannielleblumenthal.com 32
http://feeds.feedburner.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Effective Corporate Branding: Align the “I” and the “Me”* Content “I” = “Me” = Message Feedback Sent Received Cultural Cohesiveness Consistent Processes How you see yourself is the “I.” How others see you is the “Me.” For your brand to work, these need to match. *Symbolic Interactionist TheoryCopyright 2013 by Dannielle Blumenthal