The I and the Me - Building a Corporate Brand

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  • 1. Effective Corporate Branding: Align the “I” and the “Me”* Content “I” = “Me” = Message Feedback Sent Received Cultural Cohesiveness Consistent Processes How you see yourself is the “I.” How others see you is the “Me.” For your brand to work, these need to match. *Symbolic Interactionist TheoryCopyright 2013 by Dannielle Blumenthal