Your SlideShare is downloading. ×
0
The I and the Me - Building a Corporate Brand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The I and the Me - Building a Corporate Brand

345

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
345
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Effective Corporate Branding: Align the “I” and the “Me”* Content “I” = “Me” = Message Feedback Sent Received Cultural Cohesiveness Consistent Processes How you see yourself is the “I.” How others see you is the “Me.” For your brand to work, these need to match. *Symbolic Interactionist TheoryCopyright 2013 by Dannielle Blumenthal

×