Standing Up A Communication Program - Year One (Dannielle Blumenthal)

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  • 1. New CommunicationProgram, Year One Dannielle Blumenthal February 2013
  • 2. The Challenge: Feb. 2012• New job, new program• Many priorities, many projects• Minimal time and resources• Operational environment
  • 3. “Aha Moments”• You’re Margaret Mead – be an anthropologist• Focus on results, not activities• Recognize and leverage talent• Mentor others• Every process can be more efficient• Mistakes are not the problem – repeating them is!
  • 4. Think Holistic: It’s Not Just Words! Relationships Tell Our Story Support Leadership Collaboration Customer Service People Crisis management Cultural Audit Weekly e-Newsletter Monthly Report Briefing Book Congressional Products Media Website, portal, blog, wiki SOPs Cloud Migration Templates Process Forms 4
  • 5. To Be Continued…