Transcript of "Inside-Out Branding By Dannielle Blumenthal"
Dannielle Blumenthal @thinkbrandfirst
August 4, 2013* All opinions my own. Image via Home School Marketplace
“We have demonstrated empirically
that a corporate reputation is an
important strategic asset that
contributes to ﬁrm-level persistent
- Peter W. Roberts &
Grahame W. Dowling
For the purpose of this presentation, brand and reputation are functionally
equivalent - your image. Source: Roberts & Dowling, Strategic Management Journal, 2002
Just Hire The Right Agency
& Your Image Is “Done”
Then Social Media Happened
Image via Athgo.org – thoughts on youth, social media & entrepreneurship to fight poverty.
And Family Business
Became Everybody’s Business
Source: “Service Sector Grew Faster Last Month,” The New York Times, June 5, 2012
90% of U.S. Employees
Are Now Service Providers
So Engaging Hearts & Minds
Is Critical To Success
Image via CheersBoston, a tourism blog.
In A Transparent World
Employee Engagement Is Critical
Photo by Farrukh.
Start With A Solid Foundation
& The Rest Can Follow
Photo by Nestle via Flickr
In Practice This Means
That You Brand Inside-Out
And Replace “Toxic Stew” With
Bullying Adult Respect
Bigotry All Are Welcome
Burnout A Healthy Work-Life Balance
Big Egos Awards To The Deserving
Backroom Dealmaking Able to Collaborate
Bearers of Bad News Adaptive
Brownnosers Amen To Integrity
Butt Covering Accountability
Bloodsuckers Amazing Sacrifice
Badmouthing Attitude Determines Altitude
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