How a brand strategist might judge debate performance

  • 160 views
Uploaded on

A quick overview of debate analysis from a branding perspective.

A quick overview of debate analysis from a branding perspective.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
160
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How A Brand Strategist Might Judge Debate PerformanceEmotional Factors Functional Factors KnowledgePassion• Eager to win Functional • Can translate• Engaged with the complicated other party, information into moderator, audience simple terms• Physically dynamic • Can put factual• Confident information into context Lose Neutral • Agrees with other EmotionalAuthenticity• Seems comfortable Low Functional High Functional party when in their own skin & Emotional Low Emotional appropriate• Speaks from a personal, unique Record place • Achievements• Does not shy away consistent with from their own platform record Neutral Win • Record is consistent• Willing to say things High Emotional High Functional and aligned with that not everyone will Low Functional & Emotional ideology agree with • Cites own and other’s performanceCaring knowledgeably• Respectful of the other debate party Demeanor as a person • Admits when other• Seems to genuinely party is right care about others • Corrects falsehoods• Seems to genuinely • Avoids slogans be motivated to • Avoids exaggeration make a difference • Speaks directly to the facts • Exhibits self-control Copyright Dannielle Blumenthal 2012 Permission to re-use with attribution