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How a brand strategist might judge debate performance

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A quick overview of debate analysis from a branding perspective.

A quick overview of debate analysis from a branding perspective.

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  • 1. How A Brand Strategist Might Judge Debate PerformanceEmotional Factors Functional Factors KnowledgePassion• Eager to win Functional • Can translate• Engaged with the complicated other party, information into moderator, audience simple terms• Physically dynamic • Can put factual• Confident information into context Lose Neutral • Agrees with other EmotionalAuthenticity• Seems comfortable Low Functional High Functional party when in their own skin & Emotional Low Emotional appropriate• Speaks from a personal, unique Record place • Achievements• Does not shy away consistent with from their own platform record Neutral Win • Record is consistent• Willing to say things High Emotional High Functional and aligned with that not everyone will Low Functional & Emotional ideology agree with • Cites own and other’s performanceCaring knowledgeably• Respectful of the other debate party Demeanor as a person • Admits when other• Seems to genuinely party is right care about others • Corrects falsehoods• Seems to genuinely • Avoids slogans be motivated to • Avoids exaggeration make a difference • Speaks directly to the facts • Exhibits self-control Copyright Dannielle Blumenthal 2012 Permission to re-use with attribution

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