Communication, Reputation, Results

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Communication, Reputation, Results

  1. 1. How Communication Affects Business Results “Reputation is impacted more by what you stand for than what you sell.” - Reputation Institute 2012 Reputation Image The accumulation Relationships “How We Function Personality of multiple Business Results Advertise This Results In shifting images Are the Logical Start With Add Ourselves” over time Outcome Of The “How We Treat & “What We Do” “Who We Are” & Preceding Factors Each Other” “Our Customer Stakeholder Service” PerceptionsDannielle Blumenthal 10/10/12. Based on De Chernatony 1999; Reputation Institute 2012

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