Highlights of research I conducted for the Institute for Brand Leadership on brand councils and corporate social responsibility. Sponsored by The Brand Consultancy. See related article coauthored with A. Bergstrom, "Brand councils that care: Towards the convergence of branding and corporate social responsibility." Journal of Brand Management, 10(4/5), 327-341 (2003).
Clipping is a handy way to collect important slides you want to go back to later.