The Brand-Centric Business In 5 Steps
Upcoming SlideShare
Loading in...5
×
 

The Brand-Centric Business In 5 Steps

on

  • 218 views

Working within the constraints of the brand helps you to focus your business for greater profitability. This slide offers a brief overview of my thoughts on how that process works.

Working within the constraints of the brand helps you to focus your business for greater profitability. This slide offers a brief overview of my thoughts on how that process works.

Statistics

Views

Total Views
218
Views on SlideShare
217
Embed Views
1

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Brand-Centric Business In 5 Steps The Brand-Centric Business In 5 Steps Presentation Transcript

    • The Brand-Centric Business In 5 Steps 1. Only do work consistent with mission. 5. Communicate the story internally and externally – and adjust. 4. Overinvest in high-return projects and dump the rest. 2. Only hire people who fit the culture. 3. Let work methods be good enough – not perfect. Copyright 2014 by Dannielle Blumenthal @thinkbrandfirst. Free to use, adapt, and share with attribution.