About Dr. Blumenthal specializes in the use of branding to optimize the whole organization. Her work has been featured at The Customer Collective, Brazen Careerist, Personal Branding TV, GovLoop.com, Governing People, and more. A writer and lecturer in the field of branding, she has authored dozens of publications, most recently Beyond Brand Transparency (2011). All opinions are her own.
Specialties: Branding, organizational development, knowledge management, collaboration, social media, integrated marketing communication, strategic marketing planning, corporate communications, project management