Crowdsourcing Creativity - The destruction of an industry or a future we need to embrace?
by Daniel Neville, Operations/Brand Co-ordinator at Idea Bounty on Oct 22, 2010
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Presentation given at the Innovation Conference "The Burning Platform" 201 ...
Presentation given at the Innovation Conference "The Burning Platform" 201
* What is crowdsourcing & how is it being used
* Case Study: Peperami
* Implications for professional marketing communications industry
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