My MusicMagazineEvaluationBy Danielle Annenberg
Question 1 In what ways does your media product use,develop or challenge the conventions of a real media product?
Here is a variety of different KERRANG front covers that I have looked at onGoogle, these helped me to choose a theme and layout for Pulse magazine.
The EyebrowThe Conventions of a The eyebrow is very conventional for magazines The Masthead The masthead is conventional as themusic magazine front as it show some of the topics shown inside to draw cover image is a layer above the text this is very common for magazines. cover the reader to the magazine The text is in white over a black background to make it stand out. The Button Other Cover Lines and The button is Articles unconventional for most These tell the reader magazines but is often what other articles are used by kerrang and other in the magazine rock magazines Cover imageThe Cover Line The cover image is conventionalThe cover line is as it is placed over the masthead,in the largest this is not a problem as most willfont on the pain be able to associate theto show the magazine regardless of the sightaudience what of the title. The model is lookingthe main topic is directly into the camera to attractabout it his people to the magazine.magazine issueThe Barcode and Date TypographyThe barcode is conventional to be on the front On this cover of Kerrang’s magazine there iscover in all music magazines it will also just one font in different sizes and colours thisdisplay the price in the currency according to is not very conventional for a rock musicwhether the magazine is sold, a date may also magazine as they usually tend to be rebelliousbe presented on to the barcode. with different fonts.
The Conventions of Pulses’ MagazineThe Masthead The EyebrowThe masthead is un Front Coverconventional as the coverimage is a layer behind thetext, I decided this because my The Eyebrow is very conventional for magazines as it show some of the topics shownmagazine is unknown and so I inside. I have chosen articleswanted to make sure my which are extremely recent suchmasthead was prominent this as the Brits because I feel mychallenges the conventions of target audience will be veryKerrang. I choose red text as it interested in recent articles.symbolises a pulse. Themasthead stands out and is The Typographyspread across the majority of I have used a limited amount ofthe page to attract attention. fonts this is challenging the conventions of most music The Cover Lines magazines, I choose this because the I have followed KERRANGS fonts I feel these fonts are modern conventions of having the and this is how I wanted my main articles cover line as the magazine. biggest text on the page, it is The Barcode and price very conventional for Kerrang The barcode is conventional to be on the to have this in the middle of front cover in all music magazines the page. including Kerrang.The Cover Image Other cover imagesThe cover image is unconventional I have chosen to challenge theas it is placed under the conventions of this particularmasthead. The model is looking Kerrang cover but develop thedirectly into the camera to attract ideas of other kpeople to the magazine this is a Kerrang covers by choosing tonormal convention of all insert pictures from othermagazines. articles. I choose to use red, yellow and black because these colours are bold, represent loud music and are also unisex colours. This follows the conventions of the kerrang magazine cover that I choose to base my cover on although many other kerrang front covers vary in different colours depending on the issue.
Analysis of Kerrang and Pulse’ Front Cover and how the develop and challenge conventionsKerrang’s and Pulse’s front cover consists of variousdifferent conventions. Kerrang’s magazine front coverstend to slightly vary in design although all of theirmagazines have the same look to them this develops theconventions of a indie magazine. The magazine that Ilooked at has an eyebrow and ears which is then followedby a masthead that is wide enough to fill out the widthspace on top of the page this follows the conventions of aKerrang magazines and most indie rock magazines. Itscentral image lays on top of the masthead, the maincolour themes are black and red. Pulse and Kerrang havemany similarities in their front covers although I feel forthat Pulse’s stands out more due to the bolder colours.
MastheadsDevelop?I have kept the bold text that Kerrang adopts although I decided to change the colourand keep it simple because I wanted my masthead to stand out without any specialeffects as my magazine is new in the market, I wanted the name to be rememberedand clear.Challenge?I have challenged the conventions of Kerrang by choosing a bright red colour, I choosered because a blood pulse is red. Pulse is also a very bold colour.
The Conventions of Kerrang’s Double The Stand first The stand first is Page Spread The Headline The headline is very conventional to be conventional to be prominent in an article, this in a bold or capital informs the reader what the font, it is an article is about. It is very introduction to conventional for the the article. headline to be on the right facing page. Text Kerrang keeps to the conventional rule of thirds inThe Article Image columns with gutters, with theThe article image is start of each paragraph startingusually big and takes in bold keeping the articleup a whole page so itdoes not bore the organised.reader, it is full bleedthis is especially inmagazines that arebased on a younger Pull Quotestarget audience. Extracts from the text have been taken out of the article to draw the reader to read it.
The Conventions of Pulse’s Double Page SpreadThe Dropcap The HeadlineThis is The headline is very conventional to be prominent Iconventional for have kept tot this conventionKerrang and is as I though this was necessaryeye drawing for to keep my article clear andthe reader to organised.read the article The Stand first I’ve used an extremely similarThe Article image unconventional standMy article image is full first to Kerrangs.bleed as I thought thiswas the best choice fora younger audience.The ‘thumbs up’ gestureand strong eye The Textcontacting is as though Pulse here keeps‘Hayley’ is ‘spudding’ to thethe audience. I have conventional rulecovered the fact that of thirds in‘Hayley’ is nude columns withshowing that I have gutters, this keepstaken into account my the articlemale and female organised.readers are covered,making it sexy for males The Footerbut not to explicit for The Pull Quotes Footer this shows the page number andfemales. Extracts from the text have been take out the text to has the name of the magazine, very draw the reader to the article conventional for music magazines.
Kerrang’s and Pulse’s Double Page Spread AnalysisBoth Pulse and Kerrang’s double page spread tends tofollow the conventions of most music magazines; the stand-first, headline and article image all follow the conventions.The double page spreads follows the rule of thirds and ispleasing to the eye. The double page spread I looked at hada full size image on the right side and text on the left so thisis the convention I followed. I decided that on my doublepage spread I would make it look as though ‘Hayley’ mymodel was nude, although in this current period of timemost magazines wouldn’t block it out, because mymagazine is for males and females I didn’t want to scareaway the female readers but wanted it to be relatively sexyfor my male readers.
Conventions of a magazine Contents page The Front cover masthead as been carried through to the contents page to keep the same theme throughout the Kerrang uses sections to separate the magazine, this will lead to the reader creating an immediate different connection with the magazine. pages and make it easy for the readerKerrang have to be able toinserted an eye directcatching themselves tophotograph which the pages theyis very relevant forthis genre of wish tomagazine. specifically read. Here Kerrang have inserted a advertising subscription box for readers to choose if they wish to reguarly buy the magazine. Here, Kerrang have made an interaction with the audience and an introduction to this issue.
Conventions of Pulse magazines Contents Page I followed Music magazines conventions by adding the issue number and cover date to make itHeadline clear for the readers to knowI used a large which issue they are reading and ifheader as I they’ve missed any.wanted toreinforce thename of my new Sectionsmagazine, Following thefollowing the conventions of kerrangconventions of I choose to divide myKerrang magazine into differentmagazine. headers to ensure it is easy for my readers to navigate through the magazine. Other Images I decided to insert other Main image article images I kept the main image my main article as I decided to keep the ‘Hayley Williams’ theme that it would throughout my magazine. attract my audience to my magazine more Here I have added an introduction to my magazine I though this was crucial for a new magazine, to have some connection with readers
Conventions of Kerrangs and Pulse’s contents pageI made my contents page similar to Kerrangs as Ifelt the layout was relaxed, young, easy to read andeasily to use as a navigator it was a veryconventional type of contents page as it followedthe conventions of a clear layout picture and otherpictures for different articles.. A picture on the leftwith the content on the right hand side isconventional in most magazines. I decided to usecircle shapes to make the main articles pagenumber stand out. This again is conventional forcontents pages.
Question 2How does your media product represent particular social groups?
Who is my target audience?My target audience is aimed at people withinthe age of 16-25 years old with an interest inindie and rock music. My product is aimed atboth genders and all cultures and ethnicities. Mytarget audience is of a C2-C3 class although withindie rock this can vary as many fans can be of alower class with others being a rebellious richupper class due to the type of fashion andexpense in raves such as cable and fabric.
Photograph RepresentationAs my target audience is based on a younger age I had to choose a model who looked in this age range andposed suitably for this requirement even though my model also had to represent a indie rock artist in this case,Hayley Williams. My model, Ellie represented Hayley by her messy/red rock hairstyle and standout clothesrange I feel that my model looked similar to Hayley and represented her well. Representation is a way of sharing certain ideas through media products such as music magazines as they deliver certain messages to their targeted audience. Mise en scene is an expression used to describe the design aspects of production, which essentially tells a story, this could be through props, lighting, backing, costume etc.. I designed my model Ellie to look like Hayley Williams even going to the extent where I decided to dye her hair. Pose I got my model to pose in a way that I thought was appropriate for an indie rock magazine. Simple and not forced. ’Hayley’ poses with a thumbs up to her fans as though she is ‘spudding’ them Clothing Here is my model, I have dressed her in clothes similar to Hayley Williams. This will attract my target audience of 16-22 both men and women.
Text Here is an extract from my double page spreadThrough-out my magazine I have tried to this shows the type ofuse a variety of different texts without language I usedmaking my magazine look too complicated.. through my magazineI made this decision as this is how a 16-22year olds rock magazine should look. Amagazine with a variety of fonts gives themagazine a rebellious, rock look which is From her flawless pale complexion and sexy red hair, Hayley is definitely an eye catching, young lady. Theexactly how I wanted my magazine to look. talented Hayley Nichole Williams is the soul and longestAnother reason why I choose a variety of reigning member of the indie rock band, Paramore.fonts is because the results of my Christmas baby, born on December 27th 1988 she is just 24questionnaires revealed that boys liked a years old. Hailing from Meridan, Mississippi the Americanmagazine messy rather than neat Although beauty lived there until 2002, when at 13, Hayley moved to Tennessee due to the divorce of her parents. Surprisingly,my magazine is for both genders and the the outrageous confident vocal artist claims that she wasfemales respondents argued that they bullied as a teen and was very timid whilst growing up. Shepreferred a neat magazine, my magazine is certainly isn’t timid now!more likely to be predominently male, asthere are more male rock fans than female. Ichoose to use informal text because of mytarget audience, I feel that being at the ageof a student my audience will be bored ofreading formal information and whenreading a rock magazine they will wantsome rebellious and simple text.
DesignI choose to use colours that I thought would suitmy target audience. The colours arepredominantly red black and yellow, this suitsboth genders and are unisex colours which alsoagain follow the conventions of Kerrang magazineand is then favourable for both males andfemales. I choose not to include a cover mount asI feel due to technology today, CD’s are out ofdate and I want my magazine to be current,additionally to this when doing my marketresearch I revealed that a cover mount was notnecessary for a magazine and only a smallpercentage overall said a cover mount wouldattract them to a magazine. Due to the large risein social networking sites like Facebook, Instagramand photo editors like photoshop etc.. There hasbeen a huge interest in photos therefore I havechosen to base my magazine on a ratio 50:50 forcopy and text.
Question 3What kind of media institutionmight publish your product and why?
Future PublisherFuture creates high-quality multi-media products which reaches audiences’ online, on mobile and inprint. Future is a magazine and internet publisher which was founded in 1985. Future publishesmagazines to the United Kingdom, America and Australia. In 2006, future was the sixth-largest in theUnited Kingdom. It publishes more than 150 magazines in fields such as video games, technology,automotive, sport, music and creative. Future is the biggest guitar and music making publisher in theUK. Magazines that Future publish are; Classic Rock, Metal Hammer, Total guitar and Rhythm. ClassicRock, Metal Hammer and Revolver are still largely expanding. Future is the UK’s number one licensor ofmagazine contents. Future publishes over 100 special editions every year generating newsstandrevenues of over £4.5 million with a huge amount of high-quality content to choose.Based on this research I decided to choose Future as the publisher for my magazine. Future publishesvarious magazines of different fields including the music field. Future has proven to be successful in itspublishing of magazines in particular music magazines and publishes over a range of countries and so isa good publisher too look into for publishing my indie rock magazine. The fact that Future publishesClassic rock could be seen as a positive as it is clear that future is successful in producing similarmagazines on rock although the similarity would not affect sales as there is still a dramatic differencebetween classic and indie rock.
Introducing one of Futures magazines.. The Official Xbox magazine is clearly aimed at Xbox lovers. Future is an amazing publisher for a magazine with a specific genre as it knows how to market specialist magazines.
Where could your media product be sold?My magazine would most likely be stored in retailerssuch as Tesco, Morrisons, Sainsburys etc… WHSmith isa large news and book store and would be perfect tosell my magazine because there are many othermagazines which are sold there. My magazine is amusic magazine so would be ideal to be sold in storeslike HMV.
How much is PULSE and why?I have priced my magazine at the small retail price of £2.45 due to the class and agegroup of my magazine. I have also decided that my magazine will be printed on toglossy paper , because this gives a magazine a much more superior feel to it as well asmaking it look more professional. I have decided that my magazine would be soldinternationally but mainly to America as I feel that this America had a keen interest inindie music similarly to the UK audience.My magazine only contains 66 pages and so compared to Uncut who uses matt paperand contains 132 pages it is affordable. I therefore have ensured that to coverproduction costs a large number of advertisement pages are inserted into mymagazine. This will enable me to be able to make a profit regardless of the cheaperprice. Advertising will be about 45% on my magazine.
Question 4How did you attract/address your audience?
Target audienceMy target audience for Pulse is males and femalesaged 16-25 years old. I found through looking at myresearch that the shots for the cover images ofKerrang are generally half shots/ three quarter bodyshots, therefore I decided to take shots of mymodel according to this requirement. The modelson the front cover of Kerrang generally have a‘messy’ look to them, although posed they tend notto have the ‘studio look’, although being a magazinewhich had an audience of men and women it ispredominantly male so I decided my model dressedin a ‘feminine rocky way’.
How did I attract/address my audience to my front cover?I used unisex colours to attract males and females, bold colours help mymagazine to stand out and a woman on the front cover also makes themagazine attractive to women as well as attractive to men. This makes iteasier for women to relate to the cover. I have tried to make it clear on thecover that there is women articles as well as men articles.
How did I attract/address my audience to my double page spread?I attracted my magazine through my layout and design. My double page spread has a full bleedimage because my target audience will be more attracted to copy than they would text this issupported by my market research. I kept text formative but short (around 800 words) because Ifeel that readers like to read minimal amounts of information when in the age range of 16-25. Iused words like ‘fav’ and commented on the article for example ‘she definitely gets our vote’when talking about Hayley being voted the sexiest woman, this keeps the article ‘young andmodern’. I attracted my audience to my double page spread by Hayley having an explicit blockacross her chest making it look as though she was nude to attract males and give the double pagespread a sex appeal but covering her chest us so that it doesn’t put my female readers off.
How did I attract/address my audience to my contents page?I attracted my audience to my contents page by using an extremely similarlayout to Kerrang, I used my audience’s preferred colours and texts and madesure that my layout was simple and easily to read. My contents page has asmall amount of copy to ensure that my main article was the main feature onthe page. I feel as though the fonts I have used are ‘young looking’ and suitmy target audience of 16-22 years old.
Question 5Who would be the audience for your mediaproduct?
Who are my audience?My target audience are likely to dress in an ‘indie’ way. I believe that their favourite shop would be Topshopthis is because of the indie fashion that Topshop sell. I also believe this as when asking people who liked thelook of my music magazine where they shopped they indeed said Topshop. Most Paramore/ Hayley Williamsfans are great indie fans. What career will my audience have?As my target audience is based at 16-25 years old this means that it is more than likely that they will bestudents and in education whether that being college or university. Therefore there is great opportunities foradverts on education; eg; UCAS adverts. If not in education the audience may be interested in a music career sothis gives an opportunity for instrument adverts.
What would my target audience look like?As you can see my audience has alook of ‘freewill’ and have a verydistinct fashion, this fashion is thecraze of most teenagers now whichis why I think an indie magazine isso appropriate at the time of itspeak.
FABRIC ‘Ravers’ CABLEAccording to Kerrang their readers are the heaviestmusic consumers purchasing over 6 albums permonth on average(53% more than the nationalaverage) and 8 times more likely to spend over£200 a year on albums. This is why I have heavilyresearched Kerrang magazine because of their greatsuccess.Due to Kerrang having such a great successrate I decided that I would base a large proportionof my magazine on them, although create an indierock genre for my magazine as this is far moremodern and the audience for this music is growingdue to the rise In ‘raving’ rather than ‘clubbing’.
These are the questions I used to analyse my magazine Front cover-1. Who do you think the target audience is for this magazine?2. What do you like about my front cover?3. What stands out to you about the cover, would you choose this magazine yourself?4. What genre would you say this magazine was?5. What would you say could be improved on my front cover, do you think it works? Contents page-6. What do you think about the layout of my Contents page?7. Do you think it is keeping with the style of the front cover?8. Would you find this easily to navigate around?9. What do you dislike about the contents page and if so how would you change this? Double page spread-10. Does this article appeal to you, if so what attracts you to it?11. Do you think this carries on theme of the front cover and contents page?12. What do you dislike about the double page spread and what would you changeOverall-13. What do you think of the product overall?
The Results from my surveyMy questionnaire after my magazine production meant that Iwas able to gather results to find out about what my audiencethought of my magazine here are my overall results. DOUBLE PAGE SPREAD Front Cover CONTENTS PAGE 10. YES, it is current (25%) 1. 16-24 year olds 6.EASY TO NAVIGATE (25%) YES, I love Paramore (25%) 100% CLEAR (25%) YES,Hayley is fit (38%) NO, don’t know who Paramore MODERN (25%) are. (12%) 2. THE IMAGE 50 % ATTRACTIVE (25%) THE MAIN ARTICLE 11.YES, the colours are the LAYOUT 50% 7.YES (100%) same throughout as wel as similar fonts 100% 3.YES THE 8.YES (100%) COLOURS 100% 12. Maybe more pull quotes 9.Too neat (40%) 10% 4.100% INDIE Nothing (60%) Nothing 90% ROCK Overall my audience said that their 5.BACK COLOUR favourite thing about my magazine was 50% the picture in my double page spread as it LARGER FONTS 50% was sexy for males and yet not too off putting for females.
Audience feedbackIn order to find out about my target audiences views onmy magazine I decided to do a voice recording on myphone as an audio note to record the answers for myquestions. This helped me to find out whether mymagazine is specific to my target audience and thinkabout some of the changes that I could have made.These are loaded on to my blog in the evaulationsection.
Question 6What have you learnt about technologies fromthe process of constructing this product?
The technology that I used throughout the production• Word press• Adobe Photoshop Cs5• Adobe InDesign• SLR Camera• Social networking sites – Facebook, Twitter
Using WordpressWord press is a free blog production website which enables you to create a blog onthe internet. This was the first time that I had ever created my own blog so I had tolook at existing blogs to understand what my blog should look like. Once I hadunderstood how to make a post and create categories the additional work was easy.Creating the categories was a challenge at first because I had to ensure that I hadsubheadings within headings. I struggled with displaying files onto my blog so they aredisplayed on the posts without having to click onto the link, some would not displaybut some did.
Adobe InDesignInDesign is the next tool that I used to produce my product. Thisis where I created my masthead, front cover, contents anddouble page spread. InDesign was hard for me to use at first as Istruggled with the different tools that InDesign possess but mypreliminary task meant that I had background knowledge andthis helped me dramatically and saved me a lot of time in thelong run.
Adobe PhotoshopAdobe Photoshop is widely used within the media industry and in theproduction of magazines etc… Photoshop is used to edit photographs, Iused this tool to edit all the photos that I had taken for my magazine-‘Pulse’. I found this document the hardest to use. During the editorialof my photographs I needed to crop out the background of my photos,this proved to be tricky because of the similarity between my modeland the background. Cropping around my models hair also proved tobe an extremely hard task. For my double page spread the hair was sohard to cut around that I decided to leave the background, this was notan easy decision because the picture that I had taken displayed ashadow. I hard to therefore blend the colour of the background and fillthe shadow in this colour. This proved to be a very difficult task but Ifeel the finished product is better this way than cutting around the hairwhich left the photograph looking messy.
SLR CameraI used an SLR Camera and tripod which I rentedfrom college to take my shots. I found thecamera easy to use and did not struggle withtaking the photos. I had to make sure thecamera was in focus and that I was not choppingany part of the picture out.
The Internet - Social Networking Sites And GoogleLastly I used social networking sites to contact models for myphoto-shoot. I also used Facebook and twitter to look at friendsphotos to see who had a similar appearance to my artist, HayleyWilliams. Once I had chosen who I wanted to be my model I thenhad to contact them through my mobile phone both calling andtexting to arrange a time and date to take photos. I regularlyused Google in the production of my media magazine because ithelped me to research into my artist and also helped me to lookat previously taken photographs of my model, Hayley Williams.
Question 7Looking back at your preliminary task what doyou feel you have learnt in the progression fromit to the full product?
My ProgressionI have learnt, developed and progressed my skills by using a variety ofdifferent design programmes.At the start of my coursework I had never used Adobe Photoshop nor had Iused Adobe InDesign, My knowledge using computer documents and designprogramme was very limited and was only what I had left behind before GCSElevel. I only had experience in using programmes such as word, PowerPoint,excel etc.. I feel from my preliminary task I have made a huge improvement.My first attempt at a magazine was extremely simplistic and I designed bothmy front cover and contents page in a very amateur way. I am now extremelyhappy with my product and feel I have created and designed it to the best ofmy ability. My front cover and contents page in my preliminary task has onelayer and the design and layout has no specific structure whereas now mymagazines front cover, double page spread and content page has variouslayers and a good structure.
What have I learnt about publishers?Media is one of if not the largest publisher in theUK. Their print copies reaches almost 75% of allwomen and 42% of all men in the UK. The mainaudience that IPC focus on are clearly womenusually working to upper class.. IPC is part of ainternational corporation.
The Media’s Manipulation On The PublicI feel now that I have a decent amount of knowledge of how to usePhotoshop which came with practice and persistence, I have nowrealised how easy it is to change the appearance of a photograph. Themedia uses software like Photoshop to edit pictures to potray ‘a look’to the public. The pictures that we see in magazines etc.. are highlyedited and do not look like this in reality. Representation throughoutthe media gives an impression that we should all look a certain waywhen in fact no one looks the way media manipulates photos.