The Women's Game

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The Women’s Game is Australia's independent leading source of women's football news focusing on the Matildas, the W-League and Australians playing abroad. The aim of our content and communications strategy is to develop and facilitate conversations with our key audiences, to provide them with an online community and to give them the tools to engage with us, players, clubs and each other around the 2013/14 W-League season.

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The Women's Game

  1. 1. About Us • Australia's leading independent source of women's football news • Digital content producer • Focus on Matildas, the W-League and Australians playing abroad • Not for profit incorporated association run by a dedicated team of volunteers
  2. 2. Our Mission • Foster and support the promotion of women's football in Australia • Foster a positive, inclusive and respectful women's football family
  3. 3. Our Values • Passion • Commitment • Integrity • Innovation
  4. 4. OUR AUDIENCE
  5. 5. Demographics • Skews strongly female • Facebook: 72% female • Twitter: 61% female* • Mailing list: 74% female* • Global Reach * of available data
  6. 6. Follower Numbers • Website: 70,000+ visits / month* • Facebook: 2,051 Fans • Twitter: 4,706 Followers • YouTube: 406 Subscribers / 64, 813 total views • Instagram: 888 Followers • Mailing list: 330 subscribers *during the 2012/12 W-League season
  7. 7. Highly Engaged Fans
  8. 8. CONTENT
  9. 9. Written
  10. 10. Video
  11. 11. Audio
  12. 12. Photos
  13. 13. 2013/2014 Season • Unofficial Season Guide • Pre-Game • Written: Match Previews • Game Day • Written: Live Twitter updates • Video: Pre-game Interviews • Photo: Instagram - Fans and Players • Post-Game • Written: Match Analysis • Video: Post Game Interviews • Photo: Match Photos • Mid Week • Written: Club Story • Video: Player Profile • Audio: Podcast
  14. 14. Ann Odong Danielle Warby Founder and Editor Strategy and Planning ann@thewomensgame.com danielle.warby@thewomensgame.com thewomensgame.com

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