Coca Cola Zero Digital Marketing            Strategy      New Media Driver’s license        Xuedan(Danielle) Han
Coca Cola Zero Target Client & current              Challenge Threat from its                            competitor:      ...
Digital Marketing Strategic Plan-Facebook, Twitter, YouTube &            Mobile
Facebook• Facebook-two way  communication• Update information(flyers/  pics/ videos/ surveys)  everyday• Facebook ads• Inv...
Twitter
Twitter1. Update news about   Coke Zero2. Follow organizations   and people who like   sports and brand loyal   with Coca ...
YouTube• Coca Cola Commercial on YouTu2. Entertainment    “   the Coke Zero & Mentos Rocket   ”    2012 London Olympic Gam...
Mobile Strategy1. Enable                2. Package design    friends to              competition    comment,              ...
Budget ($100,000)
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Coca cola zero digital marketing strategy

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Xuedan(Danielle) Han's final presentation

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Transcript of "Coca cola zero digital marketing strategy"

  1. 1. Coca Cola Zero Digital Marketing Strategy New Media Driver’s license Xuedan(Danielle) Han
  2. 2. Coca Cola Zero Target Client & current Challenge Threat from its competitor: Coke’s other affiliate brandsenergetic, sporty and Pepsi Coke and enjoy their lives.Value Coke’s taste andenjoy the healthy eating habit
  3. 3. Digital Marketing Strategic Plan-Facebook, Twitter, YouTube & Mobile
  4. 4. Facebook• Facebook-two way communication• Update information(flyers/ pics/ videos/ surveys) everyday• Facebook ads• Invite more friends to join• Coupons and other incentives-creative apps• Emphasize mobile subscriptions
  5. 5. Twitter
  6. 6. Twitter1. Update news about Coke Zero2. Follow organizations and people who like sports and brand loyal with Coca Cola3. Set up customer reward system4. Use mobile devices- code bar get the coupon
  7. 7. YouTube• Coca Cola Commercial on YouTu2. Entertainment “ the Coke Zero & Mentos Rocket ” 2012 London Olympic Games sponsorship2. Tagging the right way- optimization3. Link all the social media account together
  8. 8. Mobile Strategy1. Enable 2. Package design friends to competition comment, campaign upload and consume their content3. Engagement apps
  9. 9. Budget ($100,000)
  10. 10. Thank you!
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