Coca cola zero digital marketing strategy
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Coca cola zero digital marketing strategy

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Xuedan(Danielle) Han's final presentation

Xuedan(Danielle) Han's final presentation

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Coca cola zero digital marketing strategy Coca cola zero digital marketing strategy Presentation Transcript

  • Coca Cola Zero Digital Marketing Strategy New Media Driver’s license Xuedan(Danielle) Han
  • Coca Cola Zero Target Client & current Challenge Threat from its competitor: Coke’s other affiliate brandsenergetic, sporty and Pepsi Coke and enjoy their lives.Value Coke’s taste andenjoy the healthy eating habit
  • Digital Marketing Strategic Plan-Facebook, Twitter, YouTube & Mobile
  • Facebook• Facebook-two way communication• Update information(flyers/ pics/ videos/ surveys) everyday• Facebook ads• Invite more friends to join• Coupons and other incentives-creative apps• Emphasize mobile subscriptions
  • Twitter
  • Twitter1. Update news about Coke Zero2. Follow organizations and people who like sports and brand loyal with Coca Cola3. Set up customer reward system4. Use mobile devices- code bar get the coupon
  • YouTube• Coca Cola Commercial on YouTu2. Entertainment “ the Coke Zero & Mentos Rocket ” 2012 London Olympic Games sponsorship2. Tagging the right way- optimization3. Link all the social media account together
  • Mobile Strategy1. Enable 2. Package design friends to competition comment, campaign upload and consume their content3. Engagement apps
  • Budget ($100,000)
  • Thank you!