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Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
Facebook For Your  Business
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Facebook For Your Business

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  • In Dec. of 2009 Facebook had 100 million users Create a community for your clients Create a brand for your company Social Proof- instant credibility with prospective customers Increase lead generation
  • Join the conversation
  • Offer something free in your ad. ( free consultation, free tour, free appetizer, etc.) Pay per click is a better way to pay for your ad campaign.
  • Transcript

    • 1. Why your business needs a Facebook Fan Page
    • 2. Facts
      • 10 million users become Fans of Pages everyday
      • Facebook currently has over 500 million active users
      • This number increases by 1 million users per day
      • 50% of active users log on to Facebook each day
      • Average user has 130 friends
      • The average U.S internet user spends more time on Facebook than Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined.
      • There are over 900 million objects that people interact with (pages, groups, events and community pages)
      • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
    • 3. Advantages
      • Create a community for your clients
      • Create a brand for your company
      • Social Proof- instant credibility with prospective customers
      • Increase lead generation
      • Fully indexed by Google
      • Find out what others have been sharing about your company
      • If a user “likes” your page, it will show up in their friends news feed and your brand spreads organically
      • Self-promoting, natural way to market your business
    • 4. Benefits
      • Customer relationships
      • More Leads
      • More Sales
      • Event Promotion
      • Sale Promotion
      • Cross promote other products or services to fans
    • 5. Customization
      • Custom 200 x 600 graphic image to set your page apart from others
      • Custom welcome landing page
      • Lead generation box
      • Include a short bio of your company in the info section.
      • Cross promote other social media sites, such as YouTube, Twitter, Blogs, etc.
      • Can add videos, photos, testimonials, events, etc.
      • 25 + fans = custom Facebook URL (www.facebook.com/yourcompany)
    • 6. Maintaining Your Page
      • The key to successful Facebook Page is consistency
      • Inactive page looks worse to potential clients than no page at all
      • In the eyes of the client: no time to update equals no time for potential clients
      • Assign someone to do daily/ weekly Facebook posts
      • All of your Facebook tasks can be done within 10 minutes per day
    • 7. Content
    • 8. Content to Post
      • Special Offers
      • Company announcements
      • Relevant articles to your business
      • Comments about working with current customers
      • Questions & answers
      • Info about upcoming events
      • Photos of your work
      • Links to blogs or YouTube videos
    • 9.
      • Do not automate all of your social media sites together
      • Anything that is not relevant to your business
      • Too many offers
      • Anything negative
      • Pictures of customers, unless you have their permission
      • Competition comparisons
      Content not to post
    • 10. Social Ads
      • Extremely targeted
      • Use of key words to target potential customers ( CEO, Owner, etc.)
      • Target a specific demographic area
      • Target only customers or even friends of current customers
      • When someone “likes” your ad, it will show up in their friends news feed, creating social proof
      • Can set a daily budget
      • Pay per click or by 1000 impressions
      • Reports and Ads manager

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