Facebook For Your Business


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  • In Dec. of 2009 Facebook had 100 million users Create a community for your clients Create a brand for your company Social Proof- instant credibility with prospective customers Increase lead generation
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  • Offer something free in your ad. ( free consultation, free tour, free appetizer, etc.) Pay per click is a better way to pay for your ad campaign.
  • Facebook For Your Business

    1. 1. Why your business needs a Facebook Fan Page
    2. 2. Facts <ul><li>10 million users become Fans of Pages everyday </li></ul><ul><li>Facebook currently has over 500 million active users </li></ul><ul><li>This number increases by 1 million users per day </li></ul><ul><li>50% of active users log on to Facebook each day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>The average U.S internet user spends more time on Facebook than Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. </li></ul><ul><li>There are over 900 million objects that people interact with (pages, groups, events and community pages) </li></ul><ul><li>More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. </li></ul>
    3. 3. Advantages <ul><li>Create a community for your clients </li></ul><ul><li>Create a brand for your company </li></ul><ul><li>Social Proof- instant credibility with prospective customers </li></ul><ul><li>Increase lead generation </li></ul><ul><li>Fully indexed by Google </li></ul><ul><li>Find out what others have been sharing about your company </li></ul><ul><li>If a user “likes” your page, it will show up in their friends news feed and your brand spreads organically </li></ul><ul><li>Self-promoting, natural way to market your business </li></ul>
    4. 4. Benefits <ul><li>Customer relationships </li></ul><ul><li>More Leads </li></ul><ul><li>More Sales </li></ul><ul><li>Event Promotion </li></ul><ul><li>Sale Promotion </li></ul><ul><li>Cross promote other products or services to fans </li></ul>
    5. 5. Customization <ul><li>Custom 200 x 600 graphic image to set your page apart from others </li></ul><ul><li>Custom welcome landing page </li></ul><ul><li>Lead generation box </li></ul><ul><li>Include a short bio of your company in the info section. </li></ul><ul><li>Cross promote other social media sites, such as YouTube, Twitter, Blogs, etc. </li></ul><ul><li>Can add videos, photos, testimonials, events, etc. </li></ul><ul><li>25 + fans = custom Facebook URL (www.facebook.com/yourcompany) </li></ul>
    6. 6. Maintaining Your Page <ul><li>The key to successful Facebook Page is consistency </li></ul><ul><li>Inactive page looks worse to potential clients than no page at all </li></ul><ul><li>In the eyes of the client: no time to update equals no time for potential clients </li></ul><ul><li>Assign someone to do daily/ weekly Facebook posts </li></ul><ul><li>All of your Facebook tasks can be done within 10 minutes per day </li></ul>
    7. 7. Content
    8. 8. Content to Post <ul><li>Special Offers </li></ul><ul><li>Company announcements </li></ul><ul><li>Relevant articles to your business </li></ul><ul><li>Comments about working with current customers </li></ul><ul><li>Questions & answers </li></ul><ul><li>Info about upcoming events </li></ul><ul><li>Photos of your work </li></ul><ul><li>Links to blogs or YouTube videos </li></ul>
    9. 9. <ul><li>Do not automate all of your social media sites together </li></ul><ul><li>Anything that is not relevant to your business </li></ul><ul><li>Too many offers </li></ul><ul><li>Anything negative </li></ul><ul><li>Pictures of customers, unless you have their permission </li></ul><ul><li>Competition comparisons </li></ul>Content not to post
    10. 10. Social Ads <ul><li>Extremely targeted </li></ul><ul><li>Use of key words to target potential customers ( CEO, Owner, etc.) </li></ul><ul><li>Target a specific demographic area </li></ul><ul><li>Target only customers or even friends of current customers </li></ul><ul><li>When someone “likes” your ad, it will show up in their friends news feed, creating social proof </li></ul><ul><li>Can set a daily budget </li></ul><ul><li>Pay per click or by 1000 impressions </li></ul><ul><li>Reports and Ads manager </li></ul>