Facebook 101:Introduction to Facebook for your Business A division of ACTSmart Inc. ACTSmart Inc.
Facts Facebook has over 500 million active users Increases by 1 million each day 50% of active users log on each day Average user has 130 friends 10 million users become fans of pages each day More than 30 billion pieces of content shared each month ACTSmart Inc.
Benefits Create a recognizable brand Social proof: Instant credibility among potential prospects Increase lead generation Find out what others have been sharing about your company Organic way to spread your brand Fully indexed by Google ACTSmart Inc.
What does your company want out of Facebook? Customer relationships Leads Sales Event promotion Sale promotion Brand recognition Promote other products or services to fans ACTSmart Inc.
Maintaining your Facebook Page Consistency Inactive= no time for customers Who will manage your page? Assign someone to do updates Can be done in 10 minutes Engage customers Engage with other pages ACTSmart Inc.
Content Key to a successful page is valuable content Post regularly Be fun & interactive Use a “social voice” Special offers for fans only Always include a static Offer ACTSmart Inc.
Content to Post Special Offers Company announcements Relevant articles/videos to your business Comments about working with current customers Questions & Answers Events Photos of your work, events, etc. Links to blogs, your website, videos, etc. ACTSmart Inc.
Content not to Post Do not automate all of your social media sites together Anything that is not relevant to your business Negative comments Competition comparisons Pictures of your customers (unless you have their permission) ACTSmart Inc.
Customization 200 x 600 sidebar graphic Welcome landing tab Custom URL Applications Custom tabs for events, flyers, store, etc. Include a bio of your company, under info Lead generation application Videos & photos ACTSmart Inc.
Social Ads Extremely targeted Use keywords & demographics to target prospects by their interests, workplace, etc. Target friends of current customers Social Impressions Daily or lifetime budget Pay per click or by 1000 impressions Reports & ads manager ACTSmart Inc.
Thank you! Be Smartly Social! Like us on Facebook! Smartly Social: www.Facebook.com/BeSmartlySocial ACTSmart Inc.: www.Facebook.com/ACTSmart ACTSmart Web: www.Facebook.com/pages/ACT-Smart-Web/85120992050 ACTSmart Inc.