2014 Festival

May 3

August 2

September 5

October 4

New York

Los Angeles

San Francisco

Las Vegas

November 15

Miam...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

A MULTI-CITY CULINARY EXPERIENCE
that ...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

It’s LUCKYRICE’s 5th Anniversary
and w...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

The LUCKYRICE Culinary Council
is prou...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

The LUCKYRICE Culinary Council
attends...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

NEW YORK
Saturday, May 3, 2014 | Locat...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

NEW YORK
“It’s hard to believe that ju...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

LOS ANGELES hosted by Sang Yoon
Saturd...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

LOS ANGELES
“The success of this weeke...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

SAN FRANCISCO
Friday, September 5, 201...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

SAN FRANCISCO
“The chef line-up for LU...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

LAS VEGAS
Saturday, October 4, 2014 | ...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

LAS VEGAS
“The LUCKYRICE field was sta...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

MIAMI
Friday, November 15, 2014 | The ...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

MIAMI

Iron Chef Masaharu Morimoto
but...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

WHO WE REACH
Global epicureans and inn...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

MEET OUR TARGET CONSUMERS
urbane, prof...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

LUCKYRICE connects world-class sponsor...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

Our strategic partners enhance and ext...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

The LUCKYRICE Festival is on target to...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

From event design to award-winning gra...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

CROSS-PLATFORM MARKETING
We reach our ...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

CASE STUDY Bombay Sapphire
OBJECTIVE: ...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

CASE STUDY HSBC Bank
OBJECTIVE: Align ...
2014 LUCKYRICE Festival
New York | San Francisco | Los Angeles | Las Vegas | Miami

CONTACT
For sponsorship and partnershi...
2014 LUCKYRICE Festival
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Transcript of "2014 LUCKYRICE Festival"

  1. 1. 2014 Festival May 3 August 2 September 5 October 4 New York Los Angeles San Francisco Las Vegas November 15 Miami
  2. 2. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami A MULTI-CITY CULINARY EXPERIENCE that captivates global citizens The world is captivated by Asia – and hungry to consume more. brings the sights, sensations and flavors of Asia so we can travel across Asia’s diverse culinary landscape without a passport. After all, if we are what we eat, we're all part Asian. 2 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  3. 3. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami The critics say: the LUCKYRICE Festival is a hit! “...a delirious celebration of Asian food and culture featuring top chefs, mixologists and influencers.” In a city with so many culinary goings-ons, the Asian culinary extravaganza that is the LUCKYRICE Festival has earned a permanent place on my annual must-do list.” “New York’s LUCKYRICE Festival is once again proving to be a striking showcase of some of the city’s top chefs who are dedicated to bringing a modern flair to dishes and ingredients rooted in China, Japan, Korea and other Asian countries.” 3 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  4. 4. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami It’s LUCKYRICE’s 5th Anniversary and we’re celebrating in 5 key markets After four years of launching successful sold-out festivals across the country, LUCKYRICE continues to bring the East to the West as we grow into 5 keys markets across the U.S. We are the only food festival to create a branded national platform. LUCKYRICE will reach over 10,000 consumers and generate a billion media impressions. New York San Francisco launched September 2013 Los Angeles Las Vegas launched May 2010 launched June 2012 2012 launched August 2012 Miami launched November 2012 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change. 4
  5. 5. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami The LUCKYRICE Culinary Council is proud to have some of the biggest names in the food world José Andrés Tadashi Ono Daniel Boulud Zak Pelaccio Floyd Cardoz Charles Phan David Chang Eric Ripert Susur Lee Marcus Samuelsson Anita Lo Angelo Sosa Masaharu Morimoto Jean-Georges Vongerichten Pichet Ong Sang Yoon 5 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  6. 6. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami The LUCKYRICE Culinary Council attends and hosts the LUCKYRICE Festival “Since the California roll made its way to the U.S. in the mid-1980s, the popularity of Asian food has been on the rise stateside. Today, you can find sushi everywhere from grocery stores to $1,000-a-plate fine-dining establishments. Entire sections of Whole Foods are even dedicated to Asian cuisine. ‘It’s the zeitgeist,’ said Danielle Chang, founder of Luckyrice. ‘In recent years, the understanding and appreciation for Asian culture has grown by leaps and bounds, and I think it’s due to the influence of increased trade and travel between Asia and the U.S.’ The Luckyrice Festival…features a dazzling array of chefs preparing some of the most beautiful, mouthwatering creations Asian cuisine has to offer. The Daily Feast talks to five acclaimed chefs (who have participated in LUCKYRICE) – Eric Ripert, Masaharu Morimoto, Todd English, David Chang and Ming Tsai – about why Asian food is all the rage stateside.” Daniel Boulud with chefs from Singapore Susur Lee Anita Lo Angelo Sosa with guests Masaharu Morimoto Eric Ripert + David Chang Todd English with guests Zakary Pelaccio 6 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  7. 7. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami NEW YORK Saturday, May 3, 2014 | Location TBD | 1,500+ guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 – 10:00 p.m. ($88) 50 chefs, with a spotlight on local rising star and celebrity chefs + 8 mixologists It's our 5th anniversary for LUCKYRICE, and we are throwing one grand party to salute the city where it all started--New York! We will gather the best of the LUCKYRICE's Festival as executed over the years to bring Grand Tastings, Cocktail Parties and Night Market Feasts together for one-night only. 7 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  8. 8. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami NEW YORK “It’s hard to believe that just a few decades ago the depth of Asian culinary culture was barely on Manhattan’s fine dining map…that obviously has all changed. There’s no better proof than the LUCKYRICE Asian culinary food fest here in NYC.” “On Friday night, the LUCKYRICE Asian Food Festival had its most ambitious event, the Grand Feast. At the ballroom of the Mandarin Oriental hotel in Columbus Circle, guests were treated to some delicious and innovative bites from chefs like Ming Tsai, Todd English, Masaharu Morimoto, Susur Lee, and other famous chefs from around the world. It was incredible to see, smell, and taste how all these chefs took Asian cuisine to whole new levels with dishes like edamame dumplings, pig blood popsicles, and snapper with dashi and trout roe.” LUCKYRICE Grand Feast at the Mandarin Oriental 8 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  9. 9. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami LOS ANGELES hosted by Sang Yoon Saturday, August 2, 2014 | BookBindery, Culver City | 1,000 guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 – 10:00 p.m. ($88) 20 chefs, with a spotlight on local rising star and celebrity chefs + 8 mixologists Jet Tila, The Charleston Susan Feniger, Susan Feniger’s STREET 9 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  10. 10. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami LOS ANGELES “The success of this weekend’s night market, which sold more than 1,000 tickets, is validation for a city that, despite a large Asian population and a wave of nouveau Asian cooking, had not yet played host to such an event.” Erik Bruner-Yang, Toki Underground Kris Yenbamroong, Night + Market “There was quite the turnout for the inaugural LUCKYRICE Night Market ... it brought together some of the city’s top chefs, including Susan Feniger, Bryant Ng and Sang Yoon among others, all serving really fantastic bites.” “There's something you should know about LUCKYRICE Night Market. Actually, like, a lot of things: it's NYC's premier Asian food & drink fest, it debuts for the first time ever in LA on Aug 4th, and it fills a warehouse loft with all-you-can-consume street eats & elixirs from the country's top toques and liquor-ologists.” “This is the brainchild of one of my dearest friends. She has a wildly successful food festival that sells out every year and we’ve been begging her to bring it to LA for years.” LISA LING 10 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  11. 11. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami SAN FRANCISCO Friday, September 5, 2014 | The Ferry Building on the Embarcadero | 800 guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 -10:00 p.m. ($88) 20 star chefs + 8 mixologists San Francisco is not only home to one of the country's largest Asian American populations, it also leads in terms of the country's food and cocktail culture. We will bring the LUCKYRICE Feast to the historic Ferry Building, which is already home to the many local artisanal vendors and restaurants and the site of the city's most bountiful food market. The event will spotlight San Francisco's culinary and cocktail talents as well as its Asian influence. 11 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  12. 12. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami SAN FRANCISCO “The chef line-up for LUCKYRICE San Francisco is impressive: Morimoto, Francis Ang, Sharon Nahm, Greg Dunmore and many more. The San Francisco Ferry Building on Embarcadero in San Francisco is the venue for this one night stand where the mantra is eat, drink and get lucky.” 12 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  13. 13. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami LAS VEGAS Saturday, October 4, 2014 | The Boulevard Pool at the Cosmopolitan of Las Vegas | 1,500 guests VIP: 7:00 – 10:00 p.m. ($125) | GA: 8:00 – 10:00 p.m. ($88) 40 star chefs from around the country + 8 mixologists “The LUCKYRICE Festival taps into America’s heightened interest in Asian cuisine as increasing travel to and trade with Asia results in growing consumer awareness of Asian cultures and flavors. With so many participating restaurants and chefs, the LUCKYRICE Festival allows attendees to eat their way across Asia without leaving the Cosmopolitan of Las Vegas”, says LUCKYRICE founder Danielle Chang.” 13 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  14. 14. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami LAS VEGAS “The LUCKYRICE field was stacked with Asian-food stars from New York (Dale Talde, Eddie Huang, Angelo Sosa and Pichet Ong) alongside San Francisco’s Charles Phan and LA’s Sang Yoon...” “We’re jazzed in particular on the LUCKYRICE Festival, an all-Asian-cuisine event meant to mimic a night market, but markedly more bourgeois, since it’ll be at the Cosmopolitan’s Boulevard Pool.” “Everywhere, there are people eating, drinking, laughing... the ‘inaugural’ LUCKYRICE is a delicious success...” 14 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  15. 15. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami MIAMI Friday, November 15, 2014 | The Raleigh Hotel Pool & Oasis | 1,000 guests VIP: 7:30 – 11:00 p.m. ($125) | GA: 8:30 – 11:00 p.m. ($88) 20+ chefs with a spotlight on local rising star and celebrity chefs + 8 mixologists The LUCKYRICE Festival returns to Miami where the Raleigh Hotel Pool & Oasis will again be transformed into an international culinary bazaar of food and cocktails. The tasting experience will feature Asian-meets-Latino bites and globally spirited cocktails from over 20 of Miami’s finest chefs and mixologists. 15 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  16. 16. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami MIAMI Iron Chef Masaharu Morimoto butchering a whole fish “Miami food mongers rejoice, because…LUCKYRICE festival is coming here. The festival will bring a talented, celebrity group of chefs and mixologists together. ” Chef Michelle Bernstein, Chef Michael Schwartz, and LUCKYRICE Founder, Danielle Chang 16 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  17. 17. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami WHO WE REACH Global epicureans and innovative cosmocrats who consume lifestyle, travel and cultural experiences Ming Tsai Lisa Ling with guests Sang Yoon Paul Qui Floyd Cardoz Alan Wong, Roy Yamaguchi, Chai Chaowasari, + Vikram Garg Humberto Leon + Carol Lim David Chang with guests James Murphy Brad Farmerie Duff Goldman Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change. Eddie Huang + Dale Talde 17
  18. 18. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami MEET OUR TARGET CONSUMERS urbane, professional, social, well-traveled seekers of cultural experiences CINDY 26 years old single works in fashion PR self described "foodie" eats out 5 nights a week attends the LUCKYRICE Night Market GEOFF 36 years old single works in banking eats out 7 nights a week travels weekly domestically and internationally 6 times a year collects luxury watches and vintage champagnes attends the LUCKYRICE Grand Feast LAURIE AND MARC 45 years old married, no children takes 4 trips aboard a year eats out 2 nights a week entertains frequently at home attends several LUCKYRICE events every year 18 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  19. 19. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami LUCKYRICE connects world-class sponsors with an ever-growing audience of globally-thinking tastemakers with an affinity for Asia Select sponsors across industries (2010 – 2013) 19 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  20. 20. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami Our strategic partners enhance and extend our brand to discerning tastemakers Select partners (2010 – 2013) 20 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  21. 21. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami The LUCKYRICE Festival is on target to generate a billion media impressions in 2013 Select media coverage (2010 – 2013) 21 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  22. 22. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami From event design to award-winning graphics, LUCKYRICE communicates with style and wit 22 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  23. 23. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami CROSS-PLATFORM MARKETING We reach our consumers year-round through targeted communications Press Partnership Promotion Media Advertising Digital + Social Media Live Events 23 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  24. 24. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami CASE STUDY Bombay Sapphire OBJECTIVE: Leverage the LUCKYRICE platform to effectively launch Bombay Sapphire® East into key U.S. markets and drive business amongst consumers and industry while engaging key influencers SOLUTION: As the presenting sponsor of the LUCKYRICE Festival, Bombay Sapphire was poured exclusively throughout all festival events. LUCKYRICE connected the gin brand with key consumers as well as influential bartenders and chefs to penetrate new accounts and gain market share. The sponsorship also built a robust base of supporters who endorsed the brand through a multi-platform communications strategy which resulted in high-impact media placements. “Bombay Sapphire, which sponsored the festival last year, will be back as a presenting sponsor, promoting its new brand, Bombay Sapphire East, a gin infused with Thai lemongrass and Vietnamese peppercorns. Bombay Sapphire, owned by Bacardi Ltd, paid a six-figure sponsorship fee to the LUCKYRICE Festival that combines funding for product and staff support, according to Giles Woodyer, Vice President and Brand Managing Director for House of Bombay and Prestige Brands. 'For us, it's about creating an experience for the guests,' Mr. Woodyer said. 'We don't just want to basically be a pour. We want people to go to an environment where they can actually feel the brand come to life.’" 24 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  25. 25. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami CASE STUDY HSBC Bank OBJECTIVE: Align the HSBC Premier brand with LUCKYRICE to communicate the bank's "locally global" brand story. Retain key customers and launch a campaign to acquire new customers. SOLUTION: Engage internationally renowned LUCKYRICE culinary council members including Daniel Boulud, Masaharu Morimoto, Susur Lee and Anita Lo to create the "HSBC Dinner Series" where the chefs hosted private dinners with key HSBC executives and clients. Reach thousands of LUCKYRICE consumers through sponsorship of VIP lounges at large-scale festival events such as the Grand Feast at the Mandarin Oriental. 25 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.
  26. 26. 2014 LUCKYRICE Festival New York | San Francisco | Los Angeles | Las Vegas | Miami CONTACT For sponsorship and partnership opportunities, please contact: Danielle Chang Founder danielle@luckyrice.com (646) 415-8661 26 Concepts and content contained herein are proprietary to Luckyrice, LLC. All events, dates and participants are subject to change.

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