Linked in for Nonprofits [Seminar]-01.17.2014

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This is the presentation of the seminar held in Denver on Jan 2014 [http://bit.ly/KsiYLX]. It describes why LinkedIn is so important and how to capitalize on its latest changes in an effective way, in order to reach a larger and engaged audience. Inspirational case studies, professional tips.

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Linked in for Nonprofits [Seminar]-01.17.2014

  1. 1. #LI4NonProfit @daninbrief A free seminar for Managers, Fundraisers, P and anyone involved in a volunteer activity ! Daniele Federico SPEAKER Gabriela Perez ORGANIZER HOSTED BY:
  2. 2. + +
  3. 3. + + =
  4. 4. TODAY’S AGENDA Intro . WHY LINKEDIN IS IMPORTANT IN A SOCIAL MEDIA STRATEGY 1. NUMBERS, DATA & LINKEDIN BASICS 2. THE HOW, THE GOODS AND THE BADS 3. CASE STUDIES (and personal cases)
  5. 5. HOW CAN I FIND A: Job?
  6. 6. HOW CAN I FIND A: Client? Job?
  7. 7. HOW CAN I FIND A: Client? Job? Partner?
  8. 8. HOW CAN I FIND A: Client? Job? Partner? Sponsor?
  9. 9. HOW CAN I FIND A: Fundraiser? Client? Job? Partner? Sponsor?
  10. 10. YOU CAN FIND: Fundraiser Volunteer Client Job Board members Supporter Partner Sponsor
  11. 11. THE PROBLEM ABOUT LOOKING FOR A JOB
  12. 12. THE PROBLEM ABOUT LOOKING FOR A JOB The Job Seeker The Recruiter
  13. 13. THE PROBLEM ABOUT LOOKING FOR A JOB The Job Seeker • apply • apply • app… The Recruiter
  14. 14. THE PROBLEM ABOUT LOOKING FOR A JOB The Job Seeker • apply • apply • app… The Recruiter
  15. 15. THE PROBLEM ABOUT LOOKING FOR A JOB The Job Seeker • apply • apply • app… • .doc • .docx • .pdf • .ai • online form • Windows • Mac • Ubuntu The Recruiter
  16. 16. HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
  17. 17. HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
  18. 18. HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
  19. 19. HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
  20. 20. YOU CAN FIND: Fundraiser Volunteer Client Job Board members Supporter Partner Sponsor LINKEDIN IS A CONTACT MANAGEMENT TOOL
  21. 21. source: The Next Web This graph looks at the income generated by LinkedIn’s three main revenue streams. It includes data taken from the company’s quarterly earnings.
  22. 22. LINKEDIN REVENUE source: LinkedIn
  23. 23. 1. PROFILE (THE SHORT VERSION) • Don’t copy and paste from your resume • Profile picture (smile, white background, no selfie, no mysterious hands on the shoulder, keep it simple, check the light) • Headline • Summary
  24. 24. COMPANY PAGE 1. Tell people to specify on their profile that they are volunteer of your organization 2. “Productize your offering” in the product page. 3. Keep in contact with your donors and track every step photo: Cape & Plymouth Business
  25. 25. GROUPS 1. 2. 3. 4. 5. 6. 7. 8. Check other groups. List of nonprofits groups in colorado Topic, title, contents Inbound links (Group profile, Welcome message and any communication) Identify influencers Feedbacks and rewards “Promote awesome” - John Haydon Connect people to each other Share stories “76K+ NonProfit Groups” - Bryan Breckenridge photo: World Financial Group
  26. 26. NPO ON LINKEDIN IN 4 STEPS 1. Fix your profile, follow other NPOs, join other groups 2. Build your Company Page (Talent attraction) and/or Group 3. Update on a regular basis 4. Your existing network should join you on LI TIP: LinkedIn offers 50% discount for our Hiring Solutions to NPOs. Email: NonprofitSolutions@linkedin.com
  27. 27. NEWS LINKEDIN FOR VOLUNTEERS
  28. 28. NEWS LINKEDIN FOR VOLUNTEERS • • Paid service Offered at a discounted rate of 90% off LinkedIn’s standard rate for job postings ! • $19.50 for a 30-day volunteer posting
  29. 29. FUNDRAISING • All board members need to be affiliated with the organization so that they appear on your company page • The Executive Director needs to also ensure that they are connected with each board member • Determine what businesses and companies you want to target for funding/ sponsorships/business relations • • Research each via their company page Identify who among your network has a relationship with that company and request an introduction with that person
  30. 30. 2. THE GOODS AND THE BADS
  31. 31. 2. THE GOODS AND THE BADS
  32. 32. 2. THE GOODS AND THE BADS
  33. 33. 2. THE GOODS AND THE BADS
  34. 34. LINKEDATING? (This is a real email from LinkedIn. Found it on BuzzFeed.com)
  35. 35. WHY (SOME) QUIT LINKEDIN? • Are most of the messages and/or the jobs relevant? (#spamming) • Most of the people who are endorsing me don’t know how good I am. (pork barreling) • LinkedIn currently has no “block” feature (#stalker) • Advertising is (far) more expensive • LinkedIn Hack
  36. 36. ations to join LinkedIn on your behalf us permission to do so,” LinkedIn said “We never send messages or invitations to join LinkedIn on your behalf to anyone unless you have given us permission to do so” - LinkedIn said
  37. 37. 3. CASE STUDIES
  38. 38. linkedin.com/company/american-red-cross
  39. 39. linkedin.com/company/american-red-cross
  40. 40. linkedin.com/company/national-wildlife-federation
  41. 41. linkedin.com/company/national-wildlife-federation
  42. 42. linkedin.com/company/public-broadcasting-service
  43. 43. linkedin.com/company/public-broadcasting-service
  44. 44. linkedin.com/groups/University-Toronto-officialUniversity-Alumni-37708/about
  45. 45. We've found our engagement rates on LinkedIn to be equal (and, in some cases, higher) than on Facebook, which was a big surprise. Others may find similar results when they take a look at their channel metrics. Up next, Instagram and Pinterest! - Path Representative
  46. 46. RESOURCES GROUPS • https://bloomerang.co/ • http:// nonprofit.linkedin.com/ • • http:// www.nptechforgood.com/ https://twitter.com/ LinkedIn4Good • The Chronicle of Philanthropy • VolunteerMatch • NTEN: The Nonprofit Technology Network
  47. 47. “Women Love Social Media more than men (Unless It's LinkedIn). 24% of Internet-using are men compared to 19% of women.” –Pew Research 2013

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