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Satinsky - Novosibirsk
Satinsky - Novosibirsk
Satinsky - Novosibirsk
Satinsky - Novosibirsk
Satinsky - Novosibirsk
Satinsky - Novosibirsk
Satinsky - Novosibirsk
Satinsky - Novosibirsk
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Satinsky - Novosibirsk

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Presentation on Commercialization of Russian science

Presentation on Commercialization of Russian science

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Transcript

  • 1.
    • “ International Connections for Innovation – Can They Help? Are They Possible?”
    • Connecting Novosibirsk to the U.S. Innovation Sector.
    • Business Leaders Investment Forum
    • “ Innovation for Business”
    • Novosibirsk , February 19 – 20, 2010
    • Presentation of Daniel M. Satinsky, Esq.
    • President, B.E.A. Associates, Inc.
    • Member, Collaborative Innovation Group Network
  • 2.
    • Topic of Presentation
    • What is the most effective way to use international connections to nurture and support innovation and accelerate the migration of ideas from the lab to practical commercial application?
    • Licensing and sales of intellectual property is the most effect way to utilize foreign connections to support scientific work and innovation in Novosibirsk.
  • 3. Market Entry
    • Russian Entry into Global Tech Markets – Models:
    • Russian software companies enter foreign markets
      • Software service companies – Luxoft, Lanit, Auriga, EPAM
      • Software products – Kaspersky, Abbyy
    • Foreign Development Labs in Russia – Intel, Boeing
    • Commercialization of Russian IP – handwriting recognition, sound processing, biotech
  • 4. Commercialization Benefits
    • Benefits of Commercialization Model:
    • Strengthens local science & research - alternative to brain drain both emigration or work with Russian branch of foreign firm.
    • Does not require scientists and researchers to become businessmen.
    • Cost-effective alternative to foreign market entry that requires large investment, overcoming cultural & administrative barriers and long-term commitment.
  • 5. Commercialization is broader than Tech Transfer:
    • Ownership of IP - Settled and Protected
    • Technical and Market Risk
    • Market Need (rather than idea looking for a market)
    • Cross Disciplinary Applications
    • Economic and Social Impact
    • Commercialization Strategy
    • Funding Sources
    • Practical Support: Marketing, Representation, Licensing, Contracts ….
    Considerations in bringing a new idea to market:
  • 6. Success Factors for Collaboration
    • Knowledge – technical and personal factors.
    • Communication – technical, cultural and linguistic factors.
    • Professional skills on both sides.
    • Trust and honest dealing between the Parties.
    • Realistic expectations – time frame, expenses and share of upside to be split.
  • 7. Model for a Novosibirsk Innovation Center (NIC)
    • In-country staff make preliminary survey of available technologies.
    • Promising technologies referred to NIC Advisory Board in U.S. for first level evaluation.
    • In-country staff make a preliminary representation agreement with Russian technology rights holders for those technologies tagged by the NIC Advisory Board.
    • IP due diligence performed and availability of patent protection in the U.S. and Europe confirmed.
    • A legal entity to hold the IP rights to the technology formed in the U.S. with ownership participation of the Russian rights holder and NIC.
    • NIC will engage in marketing the IP for licensing or sale.
    NIC’s Operating Process:
  • 8. Conclusion
    • Thank you for your attention. I wish success to the technology community and companies in Novosibirsk.
    • Please feel free to contact me with questions or business proposals:
    • Daniel Satinsky, Esq.
    • [email_address]
    • www.bea-associates.com
    • www.ci-grp.com

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