Satinsky - Novosibirsk

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Presentation on Commercialization of Russian science

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Satinsky - Novosibirsk

  1. 1. <ul><li>“ International Connections for Innovation – Can They Help? Are They Possible?” </li></ul><ul><li>Connecting Novosibirsk to the U.S. Innovation Sector. </li></ul><ul><li>Business Leaders Investment Forum </li></ul><ul><li>“ Innovation for Business” </li></ul><ul><li>Novosibirsk , February 19 – 20, 2010 </li></ul><ul><li>Presentation of Daniel M. Satinsky, Esq. </li></ul><ul><li>President, B.E.A. Associates, Inc. </li></ul><ul><li>Member, Collaborative Innovation Group Network </li></ul>
  2. 2. <ul><li>Topic of Presentation </li></ul><ul><li>What is the most effective way to use international connections to nurture and support innovation and accelerate the migration of ideas from the lab to practical commercial application? </li></ul><ul><li>Licensing and sales of intellectual property is the most effect way to utilize foreign connections to support scientific work and innovation in Novosibirsk. </li></ul>
  3. 3. Market Entry <ul><li>Russian Entry into Global Tech Markets – Models: </li></ul><ul><li>Russian software companies enter foreign markets </li></ul><ul><ul><li>Software service companies – Luxoft, Lanit, Auriga, EPAM </li></ul></ul><ul><ul><li>Software products – Kaspersky, Abbyy </li></ul></ul><ul><li>Foreign Development Labs in Russia – Intel, Boeing </li></ul><ul><li>Commercialization of Russian IP – handwriting recognition, sound processing, biotech </li></ul>
  4. 4. Commercialization Benefits <ul><li>Benefits of Commercialization Model: </li></ul><ul><li>Strengthens local science & research - alternative to brain drain both emigration or work with Russian branch of foreign firm. </li></ul><ul><li>Does not require scientists and researchers to become businessmen. </li></ul><ul><li>Cost-effective alternative to foreign market entry that requires large investment, overcoming cultural & administrative barriers and long-term commitment. </li></ul>
  5. 5. Commercialization is broader than Tech Transfer: <ul><li>Ownership of IP - Settled and Protected </li></ul><ul><li>Technical and Market Risk </li></ul><ul><li>Market Need (rather than idea looking for a market) </li></ul><ul><li>Cross Disciplinary Applications </li></ul><ul><li>Economic and Social Impact </li></ul><ul><li>Commercialization Strategy </li></ul><ul><li>Funding Sources </li></ul><ul><li>Practical Support: Marketing, Representation, Licensing, Contracts …. </li></ul>Considerations in bringing a new idea to market:
  6. 6. Success Factors for Collaboration <ul><li>Knowledge – technical and personal factors. </li></ul><ul><li>Communication – technical, cultural and linguistic factors. </li></ul><ul><li>Professional skills on both sides. </li></ul><ul><li>Trust and honest dealing between the Parties. </li></ul><ul><li>Realistic expectations – time frame, expenses and share of upside to be split. </li></ul>
  7. 7. Model for a Novosibirsk Innovation Center (NIC) <ul><li>In-country staff make preliminary survey of available technologies. </li></ul><ul><li>Promising technologies referred to NIC Advisory Board in U.S. for first level evaluation. </li></ul><ul><li>In-country staff make a preliminary representation agreement with Russian technology rights holders for those technologies tagged by the NIC Advisory Board. </li></ul><ul><li>IP due diligence performed and availability of patent protection in the U.S. and Europe confirmed. </li></ul><ul><li>A legal entity to hold the IP rights to the technology formed in the U.S. with ownership participation of the Russian rights holder and NIC. </li></ul><ul><li>NIC will engage in marketing the IP for licensing or sale. </li></ul>NIC’s Operating Process:
  8. 8. Conclusion <ul><li>Thank you for your attention. I wish success to the technology community and companies in Novosibirsk. </li></ul><ul><li>Please feel free to contact me with questions or business proposals: </li></ul><ul><li>Daniel Satinsky, Esq. </li></ul><ul><li>[email_address] </li></ul><ul><li>www.bea-associates.com </li></ul><ul><li>www.ci-grp.com </li></ul>

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