Online and mobile telephone advertisement by daniel asher (cuts)
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Online and mobile telephone advertisement by daniel asher (cuts)

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Online and mobile telephone advertisement by daniel asher (cuts) Online and mobile telephone advertisement by daniel asher (cuts) Presentation Transcript

  • 3 RD ANNUAL AFRICA DIALOGUE FOR CONSUMER PROTECTION CONFERENCE ABUJA ,NIGERIA SEPT 13 TH – 15 TH 2011 BY MR. DANIEL ASHER PROGRAMME OFFICER CUTS AFRICA RESOURCE CENTRE, NAIROBI [email_address] www.cuts-international.org ONLINE AND MOBILE TELEPHONE ADVERTISEMENT IN KENYA
    • BACKGROUND
    • CHILDREN AND MOBILE PHONE IN KENYA
    • CHILDREN AND CYBERSPACE IN KENYA
    • ONLINE AND MOBILE TELEPHONE ADVERTISEMENT IN KENYA
    • CHILD ONLINE PROTECTION AGENDA IN KENYA
    • RELATED LEGISLATIVE PROVISIONS
    • RECCOMMENDATION
    OUTLINE
  • BACKGROUND
    • Kenya’s active Internet usage stands at 8.7 per cent of the population,
    • Over 90 % of users access the Internet using their mobile phones (TNS Digital Life survey).
    • In Q4 2010:
    • There were 22 million mobile subscribers in Kenya.
    • 6.63 billion minutes of local calls were made on the mobile networks, and
    • 740 million text messages were sent.
    • The number of Internet users was estimated at 8.69 million. (According to CCK,)
    View slide
    • Most children now have access to mobile phones.
    • a major mode of communication between parents and children.
    • children access mobile phones after completing primary or secondary school.
    • use Phone to talk to friends, parents & call help in emergency.
    • to send sms as well as to download their favorite ringtones- (referred to as skiza tunes in Kenya ).
    CHILDREN AND MOBILE PHONE IN KENYA View slide
    • Children access internet on most mobile phones hence different forms of content such as entertainment and interactive sites.
    • This access poses a potential risk to children e.g. adult content or use premium rate services.
    • There is increased children cyberspace in Kenya due to :
    • Expanded broadband,
    • Increased mobile phone use and lower prices
    • But their innocence enhances their vulnerability.
    CHILDREN AND CYBERSPACE IN KENYA
    • Social networking sites such as ‘Facebook’ ‘My Space’ and ‘tweeter’ are extremely popular in Kenya & come with many local company products adverts pops.
    • Products designed with cartoons, shapes and flavor y colors to attract children
    • Children access various kinds of product while online on various company websites
    • Company websites more engaging & influential on their attitudes towards product.
    • Many children engage in chatting on these social sites and also send text messages through their mobile phones.
    • Unknowingly children key in their mobile telephone numbers on various websites triggering series of products advertisements sms on phone
    ONLINE AND MOBILE TELEPHONE ADVERTISEMENT IN KENYA
    • Most of company websites don’t restrict access or require parental approval for child entry
    • Many children aged between 12 and 18 have become victims of cyber-bullying in the event of creating friendship with strangers through social media.
    • Children victims of cyber-bullying shy to tell parents
    • Many cyber cafes never displayed warning posts to alert children not to visit unwanted sites like porn sites
    • Internet Service Providers reluctant in giving customized products for setting up parental controls for children in Kenya
    CONT
    • Aims : mitigating the risks while maintaining the benefits for children on the internet
    • Risks of internet use to children include :
    • Children at risk of harassment, violence and child predators, harmful &adult content, addiction to internet use, cyber-bullying, sexual & other abuse, identity theft, access to harmful goods and services, Human trafficking.
    • Benefits of internet use to children include:
    • networking, self expression, education, entertainment, social justice, Innovation and creativity.
    CHILD ONLINE PROTECTION AGENDA IN KENYA
    • The Kenya ICT Policy was developed in 2006 and cybercrime identified in law in 2009 in the amended Kenya Information and Communications Act.
    • The International Telecommunication Union (ITU) has already provided comprehensive guidelines to the development of national Child Online Protection (COP) frameworks.
    • The Communication Commission of Kenya (CCK) is developing a comprehensive framework that protects safety of children on the internet in line with the ITU’s COP initiative launched in Nov 2010.
    RELATED LEGISLATIVE PROVISIONS
  • CONT
    • CCK also seeks to learn from countries and regions with successful COP initiatives including Japan, the United Kingdom, the European Union and even the USA.
    • The United Nations Children’s Fund (UNICEF) and the United Nations Internet Governance Forum (UN-IGF) will also be partners with the CCK in this regard.
    • Microsoft East Africa, ministry of Gender, Children and Social Services has launched a Child Internet Safety and Security Awareness Program (CISSA), an initiative to enhance child protection while online.
  • CONT
    • Pharmacy and poisons board guidelines for advertisements and promotion of medicines in Kenya:- provides that product advertisement shall not be directed at children and shall in no way induce or attract children to use any product;
    • The Kenya National Drug Policy also states that advertising must not be addressed directly or indirectly to children,
    • Trade Description Act : applies to advertising
    • Enforced by the Department of Weight and Measures at the Kenyan Ministry of Trade,
    • Creates two basic criminal offences in relation to false trade descriptions:
    • 1) prohibiting false or misleading indications as to price, and
    • 2) prohibiting false representations as to the supply of goods or services.
  • CONT
    • Films and Stage Plays Act : Chapter 222 Article 17.
    • Protect children against unsuitable cinematograph film.
    • The Board records its ruling in one of the following forms -
      • For adults only;
      • Unsuitable for children under the age of sixteen years;
      • Unsuitable for children under the age of ten years.
    • Ruling in the form " for adults only " to be a companied by certificate of approval subject to the condition that no child shall be admitted to the exhibition thereof.
    • The ruling to be mentioned in all adverts & posters of the film concerned, & announced on the cinema screen immediately before the film is exhibited.
    • Contravention of any condition shall be guilty of an offence.
  • CONT
    • Tobacco control Act 2007:
    • Objective: to protect the health of persons under the age of eighteen years by preventing their access to tobacco products;
    • Prohibits advertising of tobacco product on any medium of electronic, print or any other form of communication.
    • It prohibits the sale of cigarettes to children.
    • Penalty : fine not exceeding five hundred thousand shillings, or to imprisonment for a term not exceeding three years, or to both
  • RECCOMMENDATIONS ( CHILD NET INTERNATIONAL )
    • GOVERNMENT AND LAW ENFORCEMENT
    • Encourage industry self-regulatory measures to protect children and young people.
    • Cooperate with other governments and international agencies to promote industry cooperation, effective law enforcement and international standards for classifying content, and to develop consistent strategies and responses.
    • Resource and train law enforcement to respond swiftly and effectively to reports of criminal activity facilitated through mobile phone use.
    • Encourage the development of hotlines for receiving reports of child abuse images, whether accessed through the fixed Internet or via mobile phones.
    • Promote awareness about positive use of mobile phones and the Internet .