Cómo crear un informe de métricas de redes sociales

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Un "template" para crear un informe de métricas de redes sociales. Los datos utilizados son KPIs de Facebook.

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Cómo crear un informe de métricas de redes sociales

  1. 1. CÓMO CREAR UN INFORME DE MÉTRICAS DE REDES SOCIALES
  2. 2. ÍNDICE - 1.  Fans 2.  Alcance 3.  Engagement 4.  Mejores & peores contenidos 5.  Datos sociodemográficos 6.  Análisis de la competencia 7.  Conclusiones
  3. 3. FANS
  4. 4. 1. FANS OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Nuevos fans: 14,566 Crecimiento de 34% 164,444 165,422 171,435 204,733 240,434 255,000 Enero Febrero Marzo Abril Mayo Junio Evolución mensual de fans Total de fans: 255,000
  5. 5. ALCANCE
  6. 6. 2. ALCANCE OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Alcance orgánico: 54,040 Alcance viral: 95,360 Alcance pago: 23,330 164,444 165,422 171,435 204,733 240,434 255,000 Enero Febrero Marzo Abril Mayo Junio Evolución mensual del alcance total Alcance total: 172,730
  7. 7. ENGAGMENT
  8. 8. 3. ENGAGEMENT OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Tasa media de engagement: 0,87% Interacciones: 21,202 0.82 0.94 1.23 1.54 0.92 0.87 Enero Febrero Marzo Abril Mayo Junio Evolución mensual de engagement
  9. 9. MEJORES & PEORES CONTENIDOS
  10. 10. 4. MEJORES CONTENIDOS OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Copy ER: 0,89% ER: 0,82% ER: 0,79% Copy Copy
  11. 11. 4. PEORES CONTENIDOS OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Copy Copy Copy ER: 0,09% ER: 0,02% ER: 0,01%
  12. 12. 5. DATOS SOCIODEMOGRÁFICOS
  13. 13. 5. DATOS SOCIODEMOGRÁFICOS OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 58% 18-24 de los fans son mujeres franja de edad primaria Fans por ciudad (top 5) Madrid Barcelona Valencia Málaga Sevilla 5,550 4,650 4,000 3,750 3,450
  14. 14. 6. ANÁLISIS DE LA COMPETENCIA
  15. 15. 6. ANÁLISIS DE LA COMPETENCIA OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Marca 1 CONTENIDOS ACCIONES
  16. 16. 6. ANÁLISIS DE LA COMPETENCIA OBSERVACIONES RECOMENDACIONES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. The industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Marca 2 CONTENIDOS ACCIONES
  17. 17. 7. CONCLUSIONES
  18. 18. 7. CONCLUSIONES a.  Lorem Ipsum is simply dummy text of the printing and typesetting. b.  Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC. c.  There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form. d.  The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.
  19. 19. www.effectivetalk.es

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