Mobile track

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Mobile track

  1. 1. m-­‐commerce   Daniel  Rabinovich   @drabinovich  
  2. 2. 10’’  –  Who  we  are       MercadoLibre is the largest e-commerce & payments platform in Latin America, and 8thth in the world (ComScore). •  Went Public in 2007 (NASDAQ: MELI) •  13 countries / #1 in every market •  60MM users / 52k professional sellers (Nielsen) •  USD 4.8BN Gross Volume (2011) •  USD 1.3BN Payments Volume (2011)
  3. 3. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  4. 4. Mobile  >  PC       Source: Bussines Insider
  5. 5. Smartphone  penetraEon   Source: Bussines Insider
  6. 6. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  7. 7. Pla@orm  war   Source: Bussines Insider
  8. 8. iOS  is  where  the  money  is   Source: Bussines Insider
  9. 9. HTML5  is  geKng  close…  
  10. 10. …but  naEve  is  sEll  superior  
  11. 11. NaEve  vs  The  Web  NaEve  •  BePer  UX  •  Faster  Web  •  Deployment  freq  •  Cost-­‐effecEve  
  12. 12. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  13. 13. Open  Pla@orm  as  a  foundaEon   MELI   Mobile   Desktop   3rd  Party   Back  ProperEes   Apps   Apps   WebApps   Office   One  common  API  
  14. 14. NaEve  app      
  15. 15. Pla@orm  coverage       Inhouse Via partners
  16. 16. Mobile  Web  Site  
  17. 17. Mobile  web  as  a  landing  
  18. 18. Summary   NaEve   P a y m e n t Web   s  
  19. 19. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  20. 20. Social  +  Mobile  =  Local  (SoLoMo)  
  21. 21. Helping  brick&mortars…  
  22. 22. …or  hurEng  brick&mortars  
  23. 23. Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here  
  24. 24. Device  capabiliEes  
  25. 25. Input  mechanisms  
  26. 26. Augmented  reality  
  27. 27. Thank  you!  @drabinovich  

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