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Mobile track Mobile track Presentation Transcript

  • m-­‐commerce   Daniel  Rabinovich   @drabinovich  
  • 10’’  –  Who  we  are       MercadoLibre is the largest e-commerce & payments platform in Latin America, and 8thth in the world (ComScore). •  Went Public in 2007 (NASDAQ: MELI) •  13 countries / #1 in every market •  60MM users / 52k professional sellers (Nielsen) •  USD 4.8BN Gross Volume (2011) •  USD 1.3BN Payments Volume (2011)
  • Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here     View slide
  • Mobile  >  PC       Source: Bussines Insider View slide
  • Smartphone  penetraEon   Source: Bussines Insider
  • Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  • Pla@orm  war   Source: Bussines Insider
  • iOS  is  where  the  money  is   Source: Bussines Insider
  • HTML5  is  geKng  close…  
  • …but  naEve  is  sEll  superior  
  • NaEve  vs  The  Web  NaEve  •  BePer  UX  •  Faster  Web  •  Deployment  freq  •  Cost-­‐effecEve  
  • Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  • Open  Pla@orm  as  a  foundaEon   MELI   Mobile   Desktop   3rd  Party   Back  ProperEes   Apps   Apps   WebApps   Office   One  common  API  
  • NaEve  app      
  • Pla@orm  coverage       Inhouse Via partners
  • Mobile  Web  Site  
  • Mobile  web  as  a  landing  
  • Summary   NaEve   P a y m e n t Web   s  
  • Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    
  • Social  +  Mobile  =  Local  (SoLoMo)  
  • Helping  brick&mortars…  
  • …or  hurEng  brick&mortars  
  • Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here  
  • Device  capabiliEes  
  • Input  mechanisms  
  • Augmented  reality  
  • Thank  you!  @drabinovich