Four Grad Students Walk Into a Bar

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Learn how I made some simple yet effective changes in how I approached communicating to grad students.

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Four Grad Students Walk Into a Bar

  1. 1. PRESENTED BY Daniel pimentelMarketing coordinator | Florida International University4 Grad students log intoa bar
  2. 2. 8,000+ gradstudentsFIU at a glanceDaniel pimentel: graduate student communicationsNo.1 in nation in awarding masters degreesto hispanicsOver 120 gradprograms2/3 are full-time
  3. 3. THREE main pointsDaniel pimentel: graduate student communicationsUnderstanding the key differencesbetween communication at thegraduate level vs undergraduate.Undergrad vs. gradGrad student profilematrixCommunicationstrategiesHow we assess our specificgraduate community and learnbasic grad student psychographicprofiles which allow us to bettertailor communications, content, etc.How we effectively used gradstudent profiles (GSP) to bettercommunicate to our grad studentcommunity based on their uniquepersonality and structure.
  4. 4. undergrad vs gradCommunicating to two different communities
  5. 5. Undergrad = grad school? noDaniel pimentel: graduate student communicationsdiversityLarger % of enrolled grad students areinternational at the graduate level than atthe undergraduate level.Time & obligationsLarger % of grad students have a full-time job in addition to grad school. Also,larger % have children, generally leavinglittle free-time compared to undergrads.Generational gapsThe age range for students at the grad levelis wider than at the undergrad level, oftenbetween mid 20s & late 40s.
  6. 6. Grad student profilesAcknowledging 4 key types of graduate student psychographics to better createcommunications that encourage engagement and maximize the grad experience
  7. 7. Grad student profiles (GSP) matrixDaniel pimentel: graduate student communicationsProlongedundergradExtrovert + Low Academic InvolvementSuper starExtrovert + High Academic InvolvementHermit CrabIntrovert + Low Academic InvolvementNotorious PHDIntrovert + High Academic InvolvementProlonged Undergrad Superstar Notorious PhD Hermit crab
  8. 8. Understand your graduateEcosystemEvery college, department, and program communicates differently. Accommodate.Daniel pimentel: graduate student communicationsEngineering-and-ComputingCivilnewsblogsocialmediahomepageIntl.andpublicaffairsEventslistingHomepageCommunication Distribution (by importance)GlobalstudiesMedia wall
  9. 9. Grad student appreciation week(GSAW)How we effectively reached all 4 grad student-types during a week-long event
  10. 10. Example: grad week for sipaDaniel pimentel: graduate student communicationsVisually relating tostudentsHigh-traffic area for gradstudentsSIPA students = moreextroverted
  11. 11. Example: grad week for engineeringEng. Students = DigitallydrivenGrad highlights of fellowstudentsAcademically competitivepersonalityDaniel pimentel: graduate student communications
  12. 12. Gsps: generate>assess>applyDaniel pimentel: graduate student communicationso Create network ofdeptartment-levelCommunicatorso Analyze their comm.o Attend their eventso Interact with studentso Look at demographic datao Assign dominant gsp toprogram/departmento Accent event features thatmost appeal to gspo Ex. Engineering vs.International Relationso Map the graduate ecosystemo Diversify your channelso Coordinate with Newso Custom content for eachwebsite, dept., program, etc.o Leverage with university’ssocial media channelsIncorporating gsp intocomm.Content strategyHow we generatedgsp
  13. 13. My contact DETAILSDaniel pimentel: graduate student communicationsdapiment@fiu.edu954.203.2199@pimentelgators/ugsgradschoolEMAIL:TELEPHONE:
  14. 14. THANK YOU FORYOUR TIME
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