33 explosive content writing tips from 33 content masters

1,815 views

Published on

33 experts weigh in on the insights that have allowed them to drive millions of visitors to their web properties by creating compelling content. Use these content writing tips in your own workflow to see significant improvements.

Get more insightful content at http://www.iaexperiment.com/blog

Published in: Marketing
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,815
On SlideShare
0
From Embeds
0
Number of Embeds
1,378
Actions
Shares
0
Downloads
8
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

33 explosive content writing tips from 33 content masters

  1. 1. 33 EXPLOSIVE CONTENT WRITING TIPS FROM 33 CONTENT MASTERS THE EXPERIMENT WWW.IAEXPERIMENT.COM
  2. 2. CONTENT MARKETING IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. DELIVER UNIQUE EXPERIENCES TO YOUR CUSTOMERS THROUGH CONTENT DANIEL NDUKWU| @DANIEL_NDUKWU WWW.IAEXPERIMENT.COM
  3. 3. LEONARD KIM WWW.IAEXPERIMENT.COM WHEN YOU WRITE, YOUR AUDIENCE ISN’T JUST THAT AMERICAN FELLOW WHO LIVES TWO BLOCKS AWAY FROM YOU. IT’S THE *ENTIRE* WORLD. SO MAKE SURE THE WHOLE WORLD CAN RELATE TO – AND UNDERSTAND WHAT YOU’RE WRITING
  4. 4. ASH AMBIRGE WWW.IAEXPERIMENT.COM THE DEVIL ISN’T IN THE DETAILS—BRILLIANT WRITING IS. THERE’S A BIG DIFFERENCE BETWEEN, “I WAS FEELING A LITTLE DOWN THAT DAY,” AND “I COULDN’T PICK MY EYEBALLS UP OFF THE PAVEMENT THAT DAY—EVEN WHEN I WALKED PAST MY FAVORITE ICE CREAM SHOP, WHICH WAS A PLACE I HAD NEVER, EVER NOT BOTHERED TO LOOK AT.”
  5. 5. SUE ANNE DUNLEVIE WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO BE USEFUL. THINK OF THE ISSUES THAT YOUR READERS HAVE (IN RELATION TO YOUR NICHE) AND BRAINSTORM QUESTIONS THAT THEY WOULD ASK YOU IF YOU WERE SITTING DOWN FOR COFFEE WITH THEM.
  6. 6. BRYAN HARRIS WWW.IAEXPERIMENT.COM #1 TIP = ANSWER PEOPLE’S QUESTIONS. PRO TIP: USE PICTURES TO EXPLAIN YOUR ANSWER AS MUCH AS POSSIBLE. WE ALL HAVE THE ATTENTION SPAN OF A 3-YEAR-OLD. SO MAKE IT VISUAL OR I’LL GET BORED.
  7. 7. JEFF GOINS WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO THINK LESS ABOUT YOURSELF AND MORE ABOUT YOUR READERS. WHAT CAN YOU WRITE THAT WILL HELP THEM?
  8. 8. SUJAN PATEL WWW.IAEXPERIMENT.COM I’LL KEEP IT DEAD SIMPLE: KNOW YOUR AUDIENCE, WANTS, NEEDS AND MOST IMPORTANTLY THEIR PAIN POINTS (WHAT THEY NEED HELP WITH). ONCE YOU KNOW THIS ALL YOU HAVE TO DO IS WRITE CONTENT THAT SOLVES THEIR PROBLEMS.
  9. 9. NEIL PATEL WWW.IAEXPERIMENT.COM BE CONSISTENT. I KNOW THAT ISN’T A WRITING TIP… BUT WRITING ONE, TWO OR EVEN A DOZEN PIECES OF GREAT CONTENT ISN’T ENOUGH. IF YOU DON’T PUBLISH ON A REGULAR BASIS YOU WON’T DO WELL.
  10. 10. JOHN RAMPTON WWW.IAEXPERIMENT.COM #1 TIP FOR WRITING GOOD CONTENT IS YOUR TITLE. FIGURE OUT THE BEST TITLE IN THE WORLD BECAUSE IF NOBODY CLICKS ON YOUR TITLE, THEY WILL NEVER SEE THE AMAZING POST YOU PUT TOGETHER
  11. 11. NATHAN CHAN WWW.IAEXPERIMENT.COM NO 1 CONTENT WRITING TIP = CREATE CONTENT THAT IS SO GOOD, THAT IT CHANGES SOMEONE’S LIFE. FOCUS ON MAKING IT SHARE WORTHY.
  12. 12. JON WESTENBERG WWW.IAEXPERIMENT.COM MY TIP IS…DON’T ALWAYS GIVE PEOPLE WHAT THEY WANT. YOUR DATA WILL ALWAYS TELL YOU TO CREATE CERTAIN TYPES OF CONTENT AND ON SET TOPICS BECAUSE IT’LL DRIVE CLICKS – BUT IF YOU DO THAT, YOU MISS OUT ON SOME OPPORTUNITIES TO CHALLENGE YOUR AUDIENCE, SURPRISE THEM AND PROVIDE SOMETHING DIFFERENT AND MEMORABLE.
  13. 13. ANN HANDLEY WWW.IAEXPERIMENT.COM EDITING IS AS IMPORTANT AS WRITING. THE PEOPLE YOU THINK OF AS GOOD WRITERS ARE OFTEN TERRIBLE WRITERS ON THEIR FIRST DRAFTS. BUT HERE’S THEIR SECRET: *THEY ARE EXCELLENT EDITORS OF THEIR OWN WORK.*
  14. 14. JOHN LEE DUMAS WWW.IAEXPERIMENT.COM IF YOU WANT TO WRITE GREAT CONTENT, IT HAS TO BE AUTHENTIC. THE ONLY WAY TO BE AUTHENTIC IS TO WRITE THE WAY YOU TALK, IN YOUR OWN VOICE. I ALSO LOVE MARK TWAIN’S QUOTE ‘I DIDN’T HAVE TIME TO WRITE YOU A SHORT LETTER SO I WROTE YOU A LONG ONE.’ THAT REMINDS ME TO BE CLEAR AND CONCISE!
  15. 15. JAYSON DEMERS WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT: UNDERSTAND YOUR READERS’ NEEDS. ULTIMATELY, YOUR CONTENT’S SUCCESS HINGES ON THE LEVEL OF VALUE OR UTILITY THAT IT PROVIDES TO YOUR READERS, SO UNDERSTANDING WHAT YOUR READERS NEED IS THE FIRST, AND MOST IMPORTANT, STEP IN WRITING GREAT CONTENT.
  16. 16. LEWIS HOWES WWW.IAEXPERIMENT.COM BE YOURSELF AND ADD VALUE.
  17. 17. TIM SOULO WWW.IAEXPERIMENT.COM – IF YOU’RE A PHOTOGRAPHY BLOGGER – GO EXPERIMENT WITH YOUR CAMERA, WITH YOUR MODELS, WITH PHOTOSHOP. – IF YOU’RE A FITNESS BLOGGERS – GO COACH A FEW PEOPLE AND DOCUMENT THEIR JOURNEY. – IF YOU’RE A TRAVEL BLOGGER – GO TRAVEL SOMEWHERE, DUH! IN CASE YOU DON’T HAVE AN AWESOME STORY TO TELL – NO COPYWRITING TRICKS WILL SAVE YOU. BUT IF YOU HAVE AN AWESOME STORY – THE READERS WILL FORGIVE YOU THE REST
  18. 18. TAYLOR PEARSON WWW.IAEXPERIMENT.COM WRITE SOMETHING YOU REALLY CARE ABOUT. IF YOU AREN’T MOVED BY IT, YOUR READERS WON’T BE EITHER.
  19. 19. EBONG EKA WWW.IAEXPERIMENT.COM NUMBER ONE TIP – CREATE CONTENT THAT IS CURRENT, TIMELY AND ACTIONABLE. YOU CAN DO THAT BY SEARCHING WHAT IS TRENDING AND THEN ATTACH YOUR OWN INSIGHT TO IT…MAKING SURE YOUR CONTENT ALIGNS WITH YOUR BRAND.
  20. 20. RYAN CRUZ WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS P.D.A, NOT PUBLIC DISPLAY OF AFFECTION. PERSONALITY – I WANT TO ADD MY OWN STYLE, MY PERSONALITY, SO CONTENT IS MORE LIKE SPEAKING TO A FRIEND ONE ON ONE. DATA – I WANT TO BACKUP MY CLAIMS AND WHAT I’M SAYING WITH PROOF AND RESEARCH ACCURATE – I WANT TO BE ACCURATE IN WHAT I SHARE, EVEN IF THE RESULTS ARE NON-STELLAR.
  21. 21. DAVE SCHNEIDER WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP IS MAKING CONTENT ORIGINAL. FOR EXAMPLE, I LOVE READING AND WRITING CASE STUDIES. CASE STUDIES ARE ALMOST GUARANTEED TO BE UNIQUE BECAUSE THEY’RE EXCLUSIVE EVENTS THAT NO ONE ELSE HAS ACCESS TO (ASSUMING IT’S YOURS).
  22. 22. CHRIS LEE WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO WRITE FROM EXPERIENCE. DON’T JUST REHASH CONTENT FOR THE SAKE OF PUBLISHING. WRITE ABOUT THINGS YOU HAVE PERSONALLY TRIED OUT YOURSELF.
  23. 23. RAMSAY TAPLIN WWW.IAEXPERIMENT.COM “BEFORE I HIT PUBLISH ON ANY POST AT BLOG TYRANT I ALWAYS SIT BACK AND ASK MYSELF: WILL THIS REALLY HELP SOMEONE? THAT IT MY NUMBER ONE BAROMETER FOR WHETHER OR NOT SOMETHING WILL BE GOOD. IF YOU WANT TO PRODUCE GREAT CONTENT IT’S VITAL THAT IT HELPS PEOPLE SOLVE PROBLEMS IN THEIR LIVES.
  24. 24. HENNEKE DUISTERMAAT WWW.IAEXPERIMENT.COM THE FOUNDATION OF GOOD WRITING IS EMPATHY. SO MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO SNEAK INTO THE MIND OF YOUR READER; GET TO KNOW HIS DESIRES, FEARS, AND DREAMS; AND THEN MAKE SURE YOU WRITE CONTENT THAT’S INSANELY HELPFUL AND INSPIRATIONAL TO HIM.
  25. 25. BRIAN LANG WWW.IAEXPERIMENT.COM WRITING SKILLS ARE IMPORTANT, BUT IF YOU WANT TO TRULY STAND OUT FROM THE CROWD, THEN COMMIT TIME TO TRULY UNDERSTANDING YOUR AUDIENCE AND MASTERING YOUR CRAFT. ULTIMATELY, IT’S ABOUT CREATING SOMETHING THAT IS GENUINELY VALUABLE TO YOUR AUDIENCE.
  26. 26. RYAN BIDDULPH WWW.IAEXPERIMENT.COM FOLLOW YOUR FUN. IF YOU HAVE FUN WRITING, WRITE. LOVE CREATING VIDEOS? DO VIDEO. CONTENT IS EITHER ENERGETICALLY LAME OR ENERGETICALLY CHARGED WITH AN ENERGY THAT ELECTROCUTES YOU. IN A GOOD WAY. FOLLOW YOUR FUN TO CREATE INSPIRED CONTENT AND TO ENJOY THE HECK OUT OF THE PROCESS.
  27. 27. DARIUS FOROUX WWW.IAEXPERIMENT.COM MY TIP IS ACTUALLY IS SOMETHING SOMEONE ELSE TOLD ME: ONLY WRITE THE STORIES THAT YOU CAN TELL. ASK YOURSELF: COULD ANY PERSON WRITE THIS ARTICLE OR BOOK? IF THE ANSWER IS YES, DON’T WRITE IT.
  28. 28. MIKE ALLTON WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP ISN’T MY OWN… IT’S FROM STEPHEN KING, AND IT’S THIS: WRITE FOR ONE PERSON. IT’S A TECHNIQUE THAT I’VE WORKED MORE AND MORE INTO MY WRITING. WHO I’M WRITING FOR MIGHT CHANGE OF COURSE. SOMETIMES IT’S A READER WHO POSTED A QUESTION. SOMETIMES IT’S A MARKETING PERSONA. SOMETIMES IT’S JUST ME!
  29. 29. KEVAN LEE WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO SPEAK FROM YOUR EXPERIENCE AND SHARE AS MUCH AS YOU CAN TRANSPARENTLY. SO THIS COULD BE “HOW I DID XYZ” OR “OUR BLUEPRINT FOR DOING ABC” OR EVEN JUST CHOOSING TOPICS THAT RESONATE WITH YOU IN PARTICULAR.
  30. 30. NICK LOPER WWW.IAEXPERIMENT.COM I THINK THE KEY IS TO REMEMBER THAT “GREAT” IS IN THE EYE OF THE READER, SO YOU HAVE TO KEEP HIM OR HER IN MIND AT ALL TIMES. ASK YOURSELF, “SO WHAT?” WHEN YOU’RE WRITING.IF YOU DON’T HAVE A GOOD ANSWER TO THOSE QUESTIONS, IT’S 100% OK TO GO BACK TO THE DRAWING BOARD AND COME UP WITH A NEW IDEA OR ANGLE.
  31. 31. SARAH PETERSON WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO KNOW YOUR AUDIENCE INSIDE AND OUT. IT DOESN’T MATTER IF YOU’RE THE BEST WRITER IN THE WORLD – IF YOU’RE WRITING ABOVE OR BELOW YOUR AUDIENCE’S LEVEL, OR YOU’RE NOT WRITING ABOUT THE RIGHT TOPICS TO SOLVE PAIN POINTS FOR YOUR AUDIENCE, YOU’LL MISS THE MARK EVERY TIME
  32. 32. ANN SMARTY WWW.IAEXPERIMENT.COM NSTEAD, YOUR CONTENT SHOULD HAVE A DEFINITIVE GOAL: BUILD AN ULTIMATE KNOWLEDGE BASE, PROVIDE ANSWERS TO CUSTOMERS’ QUESTIONS, HELP TO FIND SOMETHING, ETC. MY CONTENT, FOR EXAMPLE, USUALLY *AIMS AT PROMPTING AN ACTION*, SO IT USUALLY INCLUDES SOME ACTIONABLE ELEMENTS: TOOLS, CHECKLISTS, ETC.
  33. 33. POOJA LOHANA WWW.IAEXPERIMENT.COM MY NUMBER ONE TIP FOR WRITING GREAT CONTENT IS TO HAVE YOUR “AVATAR” IN YOUR MIND AT ALL TIMES. BY AVATAR, I MEAN THE PERSON YOU’RE WRITING FOR.
  34. 34. ROB WALLING WWW.IAEXPERIMENT.COM CHOOSE 1 OR 2 PEOPLE IN YOUR AUDIENCE, AND WRITE THE POST FOR THEM. THINK TO YOURSELF: “WHAT WOULD [INSERT A SPECIFIC PERSON’S NAME] LOVE TO SEE IN THIS POST?” THIS FOLLOWS FROM THE IDEA THAT THE BETTER YOU KNOW YOUR READER, THE BETTER YOUR CONTENT WILL BE
  35. 35. SUJAN PATEL WWW.IAEXPERIMENT.COM KEEP A BIG LIST OF IDEAS YOU HAVE. OUT OF EACH BLOCK OF 10 IDEAS, 5 WILL SUCK, 3 WILL BE AVERAGE, 2 WILL BE AWESOME!
  36. 36. THANKS FOR READING You can find more insightful content on our blog. www.iaexperiment.com/blog

×