HearsayLA Deck
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HearsayLA Deck

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A presentation deck describing the growth and success of HearsayLA.com

A presentation deck describing the growth and success of HearsayLA.com

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HearsayLA Deck HearsayLA Deck Presentation Transcript

  • Damn good food is our expertise. When it comes to the incredible foods & drinks Los Angeles has to offer... we want to Eat. Drink. Share.
  • Ecosystem TUMBLR Facebook Instagramtwitter
  • Facebook Facebook Catch All Diverse Top social acquisition site Foundation of Brand
  • Twitter twitter Communicate with Restaurants Enhanced our credibility #Hashtags Short & Sweet Photos
  • Instagram Instagram Most popular platform for our target audience Visually appealing Best format for our brand – concise #Hashtags Able to tell our story most effectively
  • TUMBLR TUMBLR Basic website platform Ability to expand on reviews Category specific Sharing multiple photos Comprehensive platform
  • Highlights of Campaign #HearsayYOUsay Diddy Riese Mentions and Retweets Word of Mouth
  • METRICS TUMBLR Facebook Instagramtwitter Facebook Insights // Sprout Social Sprout Social Statigram Google Analytics
  • Facebook Number of FB Likes Number of Stories Shared
  • Twitter Twitter Engagement Twitter Follower Demographics
  • Instagram Number of Likes Number of Comments
  • Instagram 509FOllowers as of 12am Tuesday 12.3 A Total of  
  • TUMBLRUnique Visits Number of Pageviews
  • Social Scorecard September Metrics Item # SM Multiplier Total Instagram Followers 59 .2 12 Instagram Likes / Image 29 .4 12 Instagram Comments 8 .5 4 Facebook Likes 131 .2 26 Facebook Reach 100 .2 20 Twitter Followers 42 .2 8 Twitter Mentions 0 .7 0 Tumblr Visits 12 .4 5 Tumblr Pageviews 46 .2 9 TOTALS 96
  • Social Scorecard October Metrics Item # SM Multiplier Total Instagram Followers 227 .2 45 Instagram Likes / Image 37 .4 15 Instagram Comments 30 .5 15 Facebook Likes 36 .2 7 Facebook Reach 96 .2 19 Twitter Followers 9 .2 2 Twitter Mentions 8 .7 6 Tumblr Visits 102 .4 41 Tumblr Pageviews 388 .2 78 TOTALS 227
  • Social Scorecard November Metrics Item # SM Multiplier Total Instagram Followers 280 .2 56 Instagram Likes / Image 48 .4 19 Instagram Comments 58 .5 29 Facebook Likes 15 .2 3 Facebook Reach 93 .2 19 Twitter Followers 6 .2 1 Twitter Mentions 4 .7 3 Tumblr Visits 154 .4 62 Tumblr Pageviews 639 .2 129 TOTALS 321
  • Social Media Scorecard 0 50 100 150 200 250 300 350 September October November SMMultiplier
  • VIDEO