Have you ever stopped to consider how you could possibly better leverage your transaction emails? For example - the automated emails that get sent out when an order is placed, or when the product was dispatched or shipped. Admininstrational type emails…. This presentation outlines 5 ways to better leverage your transaction emails to generate even more sales from people that just bought from you.

1. @veroapp | @chexton | www.getvero.comVero
BIG IDEAS TO TURN
ECOMMERCE TRANSACTIONAL
EMAILS INTO MORE SALES
Chris Hexton - Vero

2. TRANSACTIONAL EMAILS…
Boring
Ugly
Bland
Not mobile-friendly
Not consistent with branding
Utterly forgettable
Yet, people love them

3. @veroapp | @chexton | www.getvero.comVero
8x the open rate of newsletters. Why?
Transactional emails are awesome because…
They are useful
They are expected
They are necessary
Transactional emails win on context.

4. RECOMMEND RELATED
PRODUCTS OR FEATURES
1

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Example - GoGo

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Example - RedBox

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Example - iTunes

8. LINK DEEP AND
LINK SMART
2

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Example - Amazon

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Example - Clarity.fm

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Example - Buffer

12. ENCOURAGE SHARING
AND REFERRALS
3

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Example - Uber

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Example - Skillshare

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Example - Dollar Shave Club

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Example - Amazon (of course!)

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Example - Starbucks

18. MAKE CUSTOMERS
FEEL GOOD
4

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Example - Uber

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Example - Sunglasses Hut

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Sunglasses Hut continued…

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Example - Gazelle

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Example - Starbucks

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A handy summary
• Turn attention into action
• Use micro CTAs
• Tell users what to do next
• Make users feel great
• Link deep and smart
• Take advantage of referral codes
• Exceed expectations

25. ?
ANY QUESTIONS?