Freemium summit atlassian_final2

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This slides were presented at the Freemium Summit on 10/26/10 and outlines the growth and impact of the Atlassian Starter license initiative.

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  • I’m here to let you know how you can transform your business with amazing sucand change the world at the same time.
  • I’m Daniel Freeman from the Atlassian marketing team. For those of you who don’t know Atlassian, we are an Australian enterprise software company who makes tools for product development. We have about 20,000 customers and sell globally to 140 countries. Over the past few years, we have dabbled with the Freemium biz model with some pretty amazing results.
  • In 13 months with a Freemium offering, Atlassian has had some amazing success
  • Customers have bought starter licenses
  • Licenses Sold
  • We have fused caused marketing and the Freemium business model and raised over $750,000 for Charity
  • Atlassian’s conversion rate to it’s premium offering is unparalleled

  • We feared that the freemium offering would canabilize Atlassian’s enterprise business. Au contraire, enterprise trials are up 59% year since we started freemium.
  • For those who thought,such a high rate of corporate giving would be a poison pill to investors, we just raised a $60M Series A round from Accel Partners.
  • This massively successful freemium offering started with really humble beginnings.
    We we paranoid that the business had stalled and coming to grips with the fact that our market share with Small to Medium sized businesses was simply rotten.
    What’s the best signage
    to get rid of your balky
    old couch that you
    don’t want to move?
  • Free wouldn’t impact our revenue
    Hurdle for ‘free riders’
    Profiting would turn us to cheapskates
    Atlassian 1/1/1 Program
  • Free wouldn’t impact our revenue
    Hurdle for ‘free riders’
    Profiting would turn us to cheapskates
    Atlassian 1/1/1 Program
  • This is the original landing page of Atlassian’s first foray into Freemium

    We got inducted into the viral Marketing Hall of Fame
  • Here is how we cont
  • There is some academic research that supports Causium works. Professor Gneezy from UCSD conducted a study at a major theme park to find the most profitable price for selling rollor coaster photos. This one is priceless
  • There is some academic research that supports Causium works. Professor Gneezy from UCSD conducted a study at a major theme park to find the most profitable price for selling rollor coaster photos. This one is priceless

  • This quirky survey adds more tangental evidence that there is a significant

    Interesting to note the drop off rate of the two name your price options - free rider budget hawks who named a price of $.02 disappeared
  • Need to update this image to an image where people don’t die.
  • We took preparedness seriously and made a massive step to assure each of our publicly facing web properties were battle tested. From our main website, to



  • This is the original landing page of Atlassian’s first foray into Freemium

    We got inducted into the viral Marketing Hall of Fame
  • Infrastructure needed to be ready
  • All of the preparedness has paid off. If any slide can prove the impact that Causium can have on your business
  • Customers in the Drivers Seat
    No in product prompts
    3-7 informative emails
  • WHat is more potent



  • Finish with Story of John’s 10 year return to Bahunanda

    What if Every Freemium Transaction included a micropayment? How many lives could we all change?

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