Your SlideShare is downloading. ×
0
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Module 03: UX Thinking
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Module 03: UX Thinking

203

Published on

Module 03 in the one-week intensive for community college instructors, offered by MPICT.org.

Module 03 in the one-week intensive for community college instructors, offered by MPICT.org.

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. UX/Design Thinking It’s how we discover problems ! It’s how we approach problems
  • 2. UX/Design Thinking Eivind Mølster,Posten Norway
  • 3. UX/Design Thinking A few basic questions: ! "What problem does this solve?" ! "For whom?" ! "And how do we know this?" ! (Pro tip: Ask these at a job interview.)
  • 4. UX/Design Thinking A lot of founders or managers will say: ! "Well, I want it." ! "I know the market." ! "The investors like it, so it must be proven." ! (Pro tip: This leads to bad things.)
  • 5. UX/Design Thinking
  • 6. UX/Design Thinking Customer-facing page: The company knew where all its products lived, buried in "family" categories.
  • 7. UX/Design Thinking (This is one of the family categories.) ! (Products were many clicks under there.)
  • 8. UX/Design Thinking Result: confused, frustrated user, unlikely customer
  • 9. UX/Design Thinking If you know how it works, ! you are not the user
  • 10. UX/Design Thinking Sketchnote by @ElviaVasc, after talk by Christina Wodtke (@cwodtke)
  • 11. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
  • 12. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
  • 13. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience We’re looking for a balance of all these concerns, skills, and talents. ! And a unicorn.
  • 14. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
  • 15. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Who are the audience? ! What do they do? ! What do they think? ! What insights did you learn about what the problem really is?
  • 16. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Vendor Gourmet Harried DadCity Official Traffic Planner Bored Kid
  • 17. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience FRAME THE PROBLEM: ! What are the users really trying to solve? ! What roadblocks/pain points do they face? ! What opportunities might there be for creative solutions?
  • 18. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience USER: ! NEEDS TO: ! BECAUSE: ! (… and that’s an insight)
  • 19. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Come up with as many solutions as possible. ! Don’t be constrained by“well we can’t do that because...” thinking. ! Be open to all ideas. ! Looking for quality and quantity (thorough exploration of problem space).
  • 20. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Generate a range of solutions
  • 21. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Prototyping is SHARING ! Communicate the core elements of your solution to others. ! Simple, fast, low-cost creative expression. ! Learn through design & testing.
  • 22. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Iterate RAPIDLY Cleaning  &  Maintenance   View  All Sanitizers  &  Disinfectants General  Purpose  Cleaners Healthcare View  All Surface  Disinfectants Skin  Antiseptics Hand  Hygiene       All  Products Sort  Alphabetically Sort  by  Brand Or  browse SearchAll View  Selected PROFESSIONAL PRODUCTS COMPANY® But test with users, stakeholders (RITE methodology).
  • 23. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Iterate RAPIDLY
  • 24. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Learn from the prototyping and testing. ! The idea is to learn through building, learn from responses, learn through the building process ! Gradually increase fidelity
  • 25. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience All design decisions are hypotheses that need to be tested against actual data. ! Do so, and you’ll be able to answer the questions we started with. ! And your product will have a better shot at succeeding.
  • 26. Next up: User research ddt@twoangstroms.com twitter web

×