UX/Design Thinking
It’s how we discover
problems
!
It’s how we approach
problems
UX/Design Thinking
Eivind Mølster,Posten Norway
UX/Design Thinking
A few basic questions:
!
"What problem does this solve?"
!
"For whom?"
!
"And how do we know this?"
!
(...
UX/Design Thinking
A lot of founders or managers will say:
!
"Well, I want it."
!
"I know the market."
!
"The investors li...
UX/Design Thinking
UX/Design Thinking
Customer-facing page:
The company knew where
all its products lived,
buried in "family"
categories.
UX/Design Thinking
(This is one of the family
categories.)
!
(Products were many clicks
under there.)
UX/Design Thinking
Result: confused, frustrated
user, unlikely customer
UX/Design Thinking
If you know how it
works,
!
you are not the user
UX/Design Thinking
Sketchnote by @ElviaVasc,
after talk by Christina Wodtke
(@cwodtke)
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
We’re looking for a balance
of all these concerns, skills,
a...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Who are the audience?
!
What do they do?
!
What do they thin...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Vendor Gourmet
Harried DadCity Official Traffic Planner
Bored ...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
FRAME THE PROBLEM:
!
What are the users really
trying to sol...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
USER:
!
NEEDS TO:
!
BECAUSE:
!
(… and that’s an insight)
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Come up with as many
solutions as possible.
!
Don’t be const...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Generate a range of solutions
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Prototyping is SHARING
!
Communicate the core
elements of yo...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Iterate RAPIDLY
Cleaning  &  Maintenance  
View  All
Sanitiz...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Iterate RAPIDLY
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
Learn from the prototyping
and testing.
!
The idea is to lea...
UX/Design Thinking
Copyright © 2012-2013 Brilliant Experience
All design decisions are
hypotheses that need to be
tested a...
Next up:
User research
ddt@twoangstroms.com
twitter web
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Module 03: UX Thinking

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Module 03 in the one-week intensive for community college instructors, offered by MPICT.org.

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Module 03: UX Thinking

  1. 1. UX/Design Thinking It’s how we discover problems ! It’s how we approach problems
  2. 2. UX/Design Thinking Eivind Mølster,Posten Norway
  3. 3. UX/Design Thinking A few basic questions: ! "What problem does this solve?" ! "For whom?" ! "And how do we know this?" ! (Pro tip: Ask these at a job interview.)
  4. 4. UX/Design Thinking A lot of founders or managers will say: ! "Well, I want it." ! "I know the market." ! "The investors like it, so it must be proven." ! (Pro tip: This leads to bad things.)
  5. 5. UX/Design Thinking
  6. 6. UX/Design Thinking Customer-facing page: The company knew where all its products lived, buried in "family" categories.
  7. 7. UX/Design Thinking (This is one of the family categories.) ! (Products were many clicks under there.)
  8. 8. UX/Design Thinking Result: confused, frustrated user, unlikely customer
  9. 9. UX/Design Thinking If you know how it works, ! you are not the user
  10. 10. UX/Design Thinking Sketchnote by @ElviaVasc, after talk by Christina Wodtke (@cwodtke)
  11. 11. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
  12. 12. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
  13. 13. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience We’re looking for a balance of all these concerns, skills, and talents. ! And a unicorn.
  14. 14. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
  15. 15. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Who are the audience? ! What do they do? ! What do they think? ! What insights did you learn about what the problem really is?
  16. 16. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Vendor Gourmet Harried DadCity Official Traffic Planner Bored Kid
  17. 17. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience FRAME THE PROBLEM: ! What are the users really trying to solve? ! What roadblocks/pain points do they face? ! What opportunities might there be for creative solutions?
  18. 18. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience USER: ! NEEDS TO: ! BECAUSE: ! (… and that’s an insight)
  19. 19. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Come up with as many solutions as possible. ! Don’t be constrained by“well we can’t do that because...” thinking. ! Be open to all ideas. ! Looking for quality and quantity (thorough exploration of problem space).
  20. 20. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Generate a range of solutions
  21. 21. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Prototyping is SHARING ! Communicate the core elements of your solution to others. ! Simple, fast, low-cost creative expression. ! Learn through design & testing.
  22. 22. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Iterate RAPIDLY Cleaning  &  Maintenance   View  All Sanitizers  &  Disinfectants General  Purpose  Cleaners Healthcare View  All Surface  Disinfectants Skin  Antiseptics Hand  Hygiene       All  Products Sort  Alphabetically Sort  by  Brand Or  browse SearchAll View  Selected PROFESSIONAL PRODUCTS COMPANY® But test with users, stakeholders (RITE methodology).
  23. 23. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Iterate RAPIDLY
  24. 24. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Learn from the prototyping and testing. ! The idea is to learn through building, learn from responses, learn through the building process ! Gradually increase fidelity
  25. 25. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience All design decisions are hypotheses that need to be tested against actual data. ! Do so, and you’ll be able to answer the questions we started with. ! And your product will have a better shot at succeeding.
  26. 26. Next up: User research ddt@twoangstroms.com twitter web
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