Conversion-Driven SEO

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+ Douglas Karr 6 months ago
Fantastic Daniel! I was at eMetrics but stuck at our booth - wish I could have shared our platform with you. This is the exact approach we utilize with our clients when blogging for SEO.
+ Dario Diament 6 months ago
With this presentation you’ve just won a fan.
+ Jonathon Colman 6 months ago
Really nice work, Daniel. I’m sharing your presentation w/ colleagues to help make the case that SEO and user experience both work together to drive conversion.

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Conversion-Driven SEO - Presentation Transcript

Going Green: Organic Conversions Daniel Waisberg
Agenda About me SEO Challenges Conversion-Driven SEO Content is King – Usability is Queen SEO Target Pages Targeting Customer Intent Summary
About me
About me
About me
About me
SEO Challenges Personal Search GEO location Google domain Wikisearch Cookies History Last Search Language GEO behavior patterns
There’s no such thing as a free lunch. Milton Friedman
How much There’s no does your such thing FREE as a free organic traffic lunch. COST? Milton Friedman
Conversion-Driven SEO Content is King – Usability is Queen SEO Target Pages Targeting Customer Intent
Content is King – Usability is Queen
BEFORE AFTER Navigation Logo Navigation Logo Call to Call to Picture Picture Action Action Call to Action Call to Action News, tips, fresh content More info about my products Navigation Navigation More info about my products
Content is King, but sometimes the Queen rules! Nathan Rodriguez
Choosing your SEO Target Pages Create or use existing page? Test using Adwords Which landing page works best?
Optimizing your SEO Target Pages Call to Action BEFORE
Optimizing your SEO Target Pages Call to Action BEFORE AFTER
Optimizing your SEO Target Pages Promise vs. Delivery
Optimizing your SEO Target Pages Promise vs. Delivery 25% GROwTh in TRaFFiC 50% GROwTh in COnvERSiOn
Targeting Customer Intent Using Internal Site Search
Targeting Customer Intent Above the Average Under the Average PARAMETERS CLICK THROUGH NEWSLETTER ... TIME ON SITE REGISTER RATE SIGNUP INTERNAL SEARCH QUERIES GOOD TALKS PRESENTATIONS SIR KEN ROBINSON AL GORE ...
Targeting Customer Intent
Targeting Customer Intent Sir Ken Robinson
Summary SEO Challenges Conversion-Driven SEO Content is King – Usability is Queen SEO Target Pages Targeting Customer Intent
Thank You! Daniel Waisberg