Behavioral Targeting & SEM<br />Daniel Waisberg<br />
Overview<br />What is Behavioral Targeting?<br />Good Example<br />Bad Example<br />SEM challenges<br />Tools<br />WIIFY<b...
BT image<br />
Good example <br />
Bad example <br />
SEM?<br />
Tools<br />
FEE<br />
FREE*<br />+<br />* Apart from Brain Power<br />
FREE<br />
WIIFY*<br />Challenge<br />Hard to find Brain Power <br />Many parts involved<br />Opportunities<br />Cross Selling  <br /...
Thank You<br />Daniel Waisberg<br />
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Behavioral Targeting and SEM

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Presentation delivered on SphinnCon 2010 about Behavioral Targeting with a focus on Search Engine Marketing.

On the presentation I review good and bad Behavioral Targeting examples as well as its implications on SEM.

I also review the tools that can be used to target customers and a possible way to perform it by implementing an integration between Google Analytics and BTBuckets.

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  • Overview about Behavioral targeting“There are many who are living far below their possibilities because they are continually handing over their individualities to others” Ralph Waldo Trine
  • Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
  • Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
  • Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
  • Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
  • Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
  • Screenshot of website that ranks well for a specific keyword leading to HP.Obviously, from a CO point of view, it would be preferable to have this keyword land on the product page. However, from a SEO point of view this could be a very complicated issue.Solution: Add a banner that would be dynamically served based on the keyword. It would present the specific product that the visitor wrote on SE or a default bannerIDEA: Cross selling on the product landing page
  • Behavioral Targeting and SEM

    1. 1. Behavioral Targeting & SEM<br />Daniel Waisberg<br />
    2. 2. Overview<br />What is Behavioral Targeting?<br />Good Example<br />Bad Example<br />SEM challenges<br />Tools<br />WIIFY<br />
    3. 3. BT image<br />
    4. 4. Good example <br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9. Bad example <br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. SEM?<br />
    15. 15. Tools<br />
    16. 16. FEE<br />
    17. 17. FREE*<br />+<br />* Apart from Brain Power<br />
    18. 18. FREE<br />
    19. 19. WIIFY*<br />Challenge<br />Hard to find Brain Power <br />Many parts involved<br />Opportunities<br />Cross Selling <br />Increase Relevance = Increase Conversions<br />* What’s in it for you?<br />
    20. 20. Thank You<br />Daniel Waisberg<br />
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