Behavioral Targeting and SEM
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Presentation delivered on SphinnCon 2010 about Behavioral Targeting with a focus on Search Engine Marketing. ...
Presentation delivered on SphinnCon 2010 about Behavioral Targeting with a focus on Search Engine Marketing.
On the presentation I review good and bad Behavioral Targeting examples as well as its implications on SEM.
I also review the tools that can be used to target customers and a possible way to perform it by implementing an integration between Google Analytics and BTBuckets.
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