Open Government <br />& Social Media<br />11 October 2011 – Maine Digital Government Summit<br />Dani Burns<br />Sr. Socia...
About Me <br />Dani Burns<br />Sr. Social Media Strategist<br />FairPoint Communications<br />MyCompany: http://www.fairpo...
What to Expect? <br />Zombies<br />OuterSpace<br />Contests<br />Ninjas<br />Dani Burns<br />Sr. Social Media Strategist<b...
State of the Union<br />Over the past few years, we’veexperienced a crisis of public confidence in ourgovernmentwhile, at ...
Quick, tell me the good news!<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@...
Desire for Information<br />Some 40 percent of Internet users have gone online for raw data about government spending and ...
Acceleration of Open GovernmentConcepts<br />U.S. Constitution, 1787<br />Freedom of Information Act, 1966<br />Electronic...
Creativity<br />‘A tremendous amount of creativity has been unleashed at the local level in finding solutions’ <br />Sourc...
Open Communication<br />Def: Authentic, two-way communication that allows for an interchange of thoughts and ideas. <br />
NYC Digital Roadmap<br />Four <br /><ul><li> Digital audience of 4 million
 202 million pageviews of NYC.gov in 2010
 52 agencies
 4,000 points of engagement
 98% residential broadband access
 200 social media channels </li></ul>Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburn...
Hurricane Irene<br />http://newsfeed.time.com/2011/04/07/5-questions-with-twitter-savvy-newark-mayor-cory-booker/<br />New...
OccupyWall Street<br />"The best way to get people away from their computer is through the computer; you can't organize th...
CDC Prepares for Zombie Apocalypse<br />Centers for Disease Control and Prevention<br />‘Preparedness 101: Zombie Apocalyp...
  @CDCemergency 12,000 Twitter followers</li></ul>Zombie arrival: <br /><ul><li> On Wed, the CDC website crashed when 30,0...
 Overnight, Twitter followers grew to 1.2 million</li></ul>“If you’re ready for a zombie apocalypse, then you’re ready for...
Open Data<br />Def: Making a subset of government data available for public consumption without restricted use.<br />
Mike Says It Best…<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.c...
Federal IT Dashboard<br />Launch:<br />June 2009 by VivekKundra, US national CIO at Personal Democracy Forum<br />Overview...
Sunlight Foundation<br />What is the result?<br />Health Data App – hospital rankings, prescription drug data<br />Influen...
Open Development<br />Def: Empowering people with the access and information they need to work toward collaborative soluti...
We The People<br />Enable the public to create and sign petitions on a range of issues. If a petition meets a public signa...
SeeClickFix<br />What is it?<br />Allows anyone to report and track non-emergency issues anywhere in the world via the Int...
Let’s Move! Michelle Obama<br />Overview:<br />App development contest focused around creating software tools to promote h...
InflectionPoint<br />Open Communication<br />INNOVATION<br />Open Development<br />Open Data<br />Dani Burns<br />Sr. Soci...
ConnectingwithNASA<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.c...
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Open Government and Social Media

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Presentation for the Maine Digital Government Summit on how digital technologies and the social web are impacting the government landscape and advancing Open Government directives.

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  • Always had a passion for communications and language, but really got started in the tech world about 6 years ago, fell in love with social media and emerging technologies, and have been a happily ‘tweeting geek’ ever since.
  • There will be zombiesSome ‘geeking out’ about spaceWe’ll talk about some awesome competitionsAnd, of course, you can’t have presentation about social media without a ninja or two.
  • Over the past several years, public adoption of social technology on the rise. Publishing and communication tools are more accessible to general public, learning curve is less steep, which means everyone now has a voice (in some cases LOUD and widely disseminated)At the same time, we’ve seen crisis of confidence with the American ppl and our government. Trust in gov’t has been a decline – corruption and bailouts, a controversial war, recession, and political gaffes like Weinergate
  • The good news is that we’ve also seen a rise in innovation by government agencies and organizations that are utilizing the web and social tech to drive engagement in a way that is transparent, authentic and collaborative.
  • Hunger for a more open and engaging government, and they want info direct from the sourceMore Americans are turning to government agencies websites for information, according to new research from Pew Internet &amp; American Life Project.Some 40% of internet users have gone online for raw data about government spending and activities.
  • OpenGovernmentDirective, Dec 8, 2009 instructedeverygovernmentagency to openitsdoors and its data to the public.
  • 3 Core Tenets that the Open Government has been structured around. We’ll quickly talk about each and give examples.
  • Also a desire for more accessible leadership. We saw a similar dissemination of information during Hurricane Irene
  • How many of you have been following this issue in the media? How many have liked the Facebook page – ok, wait, maybe we won’t go there…
  • Dave Daigle, associate director for communications, admitted that &quot;Preparedness and public health are not the sexiest subjects.&quot;[2]Someone in the group remembered a tweet about zombies in connection to the nuclear disaster in Japan resulting from the Tōhoku earthquake and tsunami.
  • Information becomes more valuable as it is shared, less valuable as it is hoarded. Open data promotes increased civil discourse, improved public welfare, and a more efficient use of public resources.Open data does not mean that a government or other entity releases all of its data to the public. Rather, open data means that whatever data is released is done so in a specific way to allow the public to access it without having to pay fees or be unfairly restricted in its use.
  • Data creates the foundation for trust
  • The IT Dashboard is a website enabling federal agencies, industry, the general public and other stakeholders to view details of federal information technology investments.Support decisions regarding the investment and management of resources. The Dashboard is now being used by the Administration and Congress to make budget and policy decisions.
  • Open legislation
  •  Three basic principlesEmpowerment. SeeClickFix allows anyone to report and track non-emergency issues anywhere in the world via the internet. This empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods.Efficiency. Two heads are better than one and 300 heads are better than two. In computer terminology, distributed sensing is particularly powerful at recognizing patterns, such as those that gradually take shape on a street. Besides, the government can&apos;t be in all places at all times. We make it easy and fun for everyone to see, click and fix.Engagement. Citizens who take the time to report even minor issues and see them fixed are likely to get more engaged in their local communities. It&apos;s called a self-reinforcing loop. This also makes people happy and everyone benefits from that.
  • Apps for Healthy Kids challenges software developers, game designers, students, and other innovators to develop fun and engaging software tools and games that drive children, especially “tweens” (ages 9-12) – directly or through their parents – to eat better and be more physically active. Winner:PickChow -- ZisBoomBah is an innovative website that challenges conventional wisdom and develops tools to empower children and inspire parents to live a fun, active and healthy life. ZisBoomBah’s free online tool “Pick Chow!” allows children to create meals by dragging and dropping foods onto their virtual plate. The “Add it Up!” meters show the nutritional values in a fun and easy way and rates each meal with one to five stars – a feature that helps children learn quickly how their choices make a difference in creating a well-balanced meal. Children can send their “chow” to their parents, who then receive an email with what their child has chosen to be a healthy choice for breakfast, lunch and dinner, along with the menu, recipe, shopping list and coupons.
  • Why is social media one of the tools that will help to get us there? It is an inherently open type of communication - democratize informationEnables collaboration and innovationEasily accessible Infinitely scalable
  • Some 40 percent of Internet users have gone online for raw data about government spending and activities. Online activities related to the government include:
  • Always had a passion for communications and language, but really got started in the tech world about 6 years ago, fell in love with social media and emerging technologies, and have been a happily ‘tweeting geek’ ever since.
  • Open Government and Social Media

    1. 1. Open Government <br />& Social Media<br />11 October 2011 – Maine Digital Government Summit<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 FairPoint Communications - All Rights Reserved.<br />
    2. 2. About Me <br />Dani Burns<br />Sr. Social Media Strategist<br />FairPoint Communications<br />MyCompany: http://www.fairpoint.com<br />Email: dburns@fairpoint.com<br />Contact Me: About.me/daniburns<br />Twitter: @danimburns<br />11 October 2011 – Maine Digital Government Summit<br />© 2011 FairPoint Communications - All Rights Reserved.<br />
    3. 3. What to Expect? <br />Zombies<br />OuterSpace<br />Contests<br />Ninjas<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    4. 4. State of the Union<br />Over the past few years, we’veexperienced a crisis of public confidence in ourgovernmentwhile, at the same time, there has been a dramaticincreasein the accessibility of social technologies to the general public.<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    5. 5. Quick, tell me the good news!<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    6. 6. Desire for Information<br />Some 40 percent of Internet users have gone online for raw data about government spending and activities. <br />Of adult Internet users have looked for info about a public policy or issue<br />Have downloadedgovernmentforms<br />48%<br />41%<br />Have received online advicefrom a governmentagency<br />Have researchedgovernment documents or statistics<br />35%<br />25%<br />http://www.slideshare.net/govloop/pew-government-online-study<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    7. 7. Acceleration of Open GovernmentConcepts<br />U.S. Constitution, 1787<br />Freedom of Information Act, 1966<br />Electronic Freedom of Information Act Amendments, 1996<br />Memorandum on Transparency and Open Government, 2009 <br />OpenGovernmentDirective, Dec 8, 2009<br />Open GovernmentPartnership, Sep 19, 2011<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    8. 8. Creativity<br />‘A tremendous amount of creativity has been unleashed at the local level in finding solutions’ <br />Source: Ariana Huffington, The Fed Talks 2011, http://fedscoop.com/fedtalks-flashback-arianna-huffington/<br />
    9. 9. Open Communication<br />Def: Authentic, two-way communication that allows for an interchange of thoughts and ideas. <br />
    10. 10. NYC Digital Roadmap<br />Four <br /><ul><li> Digital audience of 4 million
    11. 11. 202 million pageviews of NYC.gov in 2010
    12. 12. 52 agencies
    13. 13. 4,000 points of engagement
    14. 14. 98% residential broadband access
    15. 15. 200 social media channels </li></ul>Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    16. 16. Hurricane Irene<br />http://newsfeed.time.com/2011/04/07/5-questions-with-twitter-savvy-newark-mayor-cory-booker/<br />Newark Mayor, Cory Booker, tweeted updates throughout the storm and personally reached out to citizens to help.<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    17. 17. OccupyWall Street<br />"The best way to get people away from their computer is through the computer; you can't organize thousands of people in New York City [the way Occupy Wall Street has] without the web," he said.<br /><ul><li> Jeremiah Heimans, co-founder </li></ul>and CEO of Purpose<br />Amplified Reach:<br />173,545 Occupy Wall St. Facebook ‘likes’<br />129,585 Facebook conversations<br />42,171 @OccupyWallStNYC Twitter followers<br />10,000 YouTube videos tagged “occupy wall street” in last month<br />900 events on Meetup.com<br />200+ spin off Facebook and Twitter accounts<br />Source: http://www.huffingtonpost.com/2011/10/06/occupy-wall-street-social-media_n_999178.html<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    18. 18. CDC Prepares for Zombie Apocalypse<br />Centers for Disease Control and Prevention<br />‘Preparedness 101: Zombie Apocalypse’<br />Purpose: <br />Get people thinking about emergency readiness <br />Before zombies:<br /><ul><li> Average blog posts get 3,000 page views per week
    19. 19. @CDCemergency 12,000 Twitter followers</li></ul>Zombie arrival: <br /><ul><li> On Wed, the CDC website crashed when 30,000 people visited the site
    20. 20. Overnight, Twitter followers grew to 1.2 million</li></ul>“If you’re ready for a zombie apocalypse, then you’re ready for any emergency.”<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    21. 21. Open Data<br />Def: Making a subset of government data available for public consumption without restricted use.<br />
    22. 22. Mike Says It Best…<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    23. 23. Federal IT Dashboard<br />Launch:<br />June 2009 by VivekKundra, US national CIO at Personal Democracy Forum<br />Overview:<br />The IT Dashboard is a enables ‘federal agencies, industry, the general public and other stakeholders’ to view details of federal information technology investments.<br />Access:<br />Source code available to the public to build upon<br />Source: http://www.itdashboard.gov/<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    24. 24. Sunlight Foundation<br />What is the result?<br />Health Data App – hospital rankings, prescription drug data<br />Influence Explorer – connect the dots of political campaign contributions.<br />ClearSpending – analyze how US government agencies are reporting data on spending.<br />What is it?<br />Non-profit, nonpartisan organization that utilizes open government data to provide to display information to the public in an alternate, easily accessible way<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    25. 25. Open Development<br />Def: Empowering people with the access and information they need to work toward collaborative solutions. <br />
    26. 26. We The People<br />Enable the public to create and sign petitions on a range of issues. If a petition meets a public signature threshold, it will be reviewed by White House policymakers, who will consult relevant administration officials and provide an official public response.<br />Source: http://www.WhiteHouse.gov/WeThePeople<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    27. 27. SeeClickFix<br />What is it?<br />Allows anyone to report and track non-emergency issues anywhere in the world via the Internet. <br />What is the result?<br />Empowers citizens, community groups, media organizations and governments to take care of and improve their neighborhoods.<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    28. 28. Let’s Move! Michelle Obama<br />Overview:<br />App development contest focused around creating software tools to promote healthy lifestyle choices for kids.<br />Access:<br />Tools and games built using USDA nutrition dataset recently made public through the Open Government Initiative <br />Result:<br />58,000 supporters<br />46,000 Twitter followers to @USDA<br />Competition Winner:<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    29. 29. InflectionPoint<br />Open Communication<br />INNOVATION<br />Open Development<br />Open Data<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    30. 30. ConnectingwithNASA<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    31. 31. ConnectingwithNASA<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />
    32. 32. Why Social Media?<br />Collaborative<br />Scalable<br />Accessible<br />Social<br />Open<br />Innovative<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    33. 33. What’s the end game?<br />Make government more transparent and accessible<br />Provide people with information that they can use in their daily lives<br />Solicit public participation in decision-making<br />Collaborate with all sectors of the economy on new and innovative solutions<br />
    34. 34. Getting there won’t be easy… <br />
    35. 35. Closing Ideas<br />We are in a time where there is so much focus on our deficits, but what is most amazing are our surpluses.<br />We have an overabundance of skills, time and resources. <br />The question is how can we use modern technology and social media in a way to capture that and to scale them and to bring people together in a way that we could not have done with such speed in another era.<br />Arianna Huffington, <br />Founder The Huffington Post<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    36. 36. ThankYou!<br />Dani Burns<br />Sr. Social Media Strategist<br />About.me/daniburns<br />Email: dburns@fairpoint.com<br />© 2011 Business Name - All Rights Reserved.<br />
    37. 37. You Thought I Forgot the Ninjas, Didn’t You? <br />Dani Burns<br />Sr. Social Media Strategist<br />FairPoint Communications<br />MyCompany: http://www.fairpoint.com<br />Email: dburns@fairpoint.com<br />Contact Me: About.me/daniburns<br />Twitter: @danimburns<br />11 October 2011 – Maine Digital Government Summit<br />© 2011 FairPoint Communications - All Rights Reserved.<br />
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