Lbma Berlin intro

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Read corresponding blog post: http://blog.spotistic.com/4th-location-based-marketing-event-berlin/

Read corresponding blog post: http://blog.spotistic.com/4th-location-based-marketing-event-berlin/

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  • 1. Location Based Marketing Association Danny Holtschke, Chapter Leader Berlin danny@thelbma.com 07.10.2013 Carsten Szameitat, President LBMA DACH carsten@thelbma.com From Code to Market How much GEO is necessary? INTRO #geomdaylbma
  • 2. Location Based Marketing Association The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation at the intersection of people, places, and media. We live at the intersection of PEOPLE, PLACES & MEDIA Internationally formed 2010, 600+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta, Amsterdam, Berlin, London, Singapore MISSION
  • 3. LBMA D A CH Chapters in Germany • • • • Berlin Munich Cologne/Dusseldorf Hamburg Foundation 2013 Location Retail Brand Add
  • 4. What is a digital place?
  • 5. What is a digital place?
  • 6. What is a digital place?
  • 7. What is a digital place?
  • 8. What is a digital place? Location-based marketing bridges the gap between all forms of media.