Your SlideShare is downloading. ×
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brand Yourself with "Hitting Stryde: A GenY Career Survival Guide"

934

Published on

110 Career Shortcuts a must read guide …

110 Career Shortcuts a must read guide
for early career leaders and new grads
with 110 career shortcuts to propel your career
and make you more productive in your role

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
934
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HITTING STRYDECONTENTSChapter 1: Me Inc. PERSONALHow to Create a Distinctive Personal Brand 19 SUCCESSChapter 2: Inventing the 25th HourHow to Find More Time in Your Day 29Chapter 3: Fueling Your Day with PassionHow to Find Purpose in Each Day 39Chapter 4: Listen Up: The Quintessential Business Skill WORKHow to Hear the Other Half of the Conversation 51 SUCCESSChapter 5: Managing Your BossHow to Build a Great Relationship with Your Boss 61Chapter 6: Conducting Courageous ConversationsHow to Handle Tough Conversations at Work 71Chapter 7: POP! Creating a Sticky PresentationHow to Deliver a Message that Moves People into Action 81Chapter 8: Running Kick-Ass MeetingsHow to Run Meetings that Keep Everyone Awake 93Chapter 9: Staying Marketable No Matter CAREERWhere You are in Your Career SUCCESSHow to be Ready for the Next Opportunity, Always 105Chapter 10: Life’s a PitchHow to Open New Doors in 60 Seconds 117Chapter 11: Stay or GoHow to Know When it’s Really Time to Leave Your Job 127Stryde FavesChapter Resources That Make a Difference 136
  • 2. HITTING STRYDE personal success chapter 1: Me Inc. How to Create a Distinctive Personal Brand chapter 2: Inventing the 25th Hour How to Find more Time in Your Day chapter 3: Fueling Your Day with passion How to Find Purpose in Each DayGet the Full Version at stryde.ca 16 join the conversation at stryde.ca
  • 3. ME INC.cHapTer 1“regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company, 1997 Get the Full Version at stryde.ca join the conversation at stryde.ca 17
  • 4. HITTING STRYDE MaTT Personal claim to Fame: overestimated abilities Profile Meet Matt: an outgoing, organized, and well-spoken young leader who’s recently joined one of the Big Four accounting firms, Matt is actively networking, getting to know his clients, and enjoying a good social life. The first 90 days of his job have been great, but Matt has started to drink a little too much of his own Kool-aid. He has taken on too much and is building a bit of an ego: two big brand killers. Matt spends a good chunk of his workday on his Twitter and Facebook accounts, talking about things he loves, but his manager doesn’t understand, nor does she respect the use of his time. Matt is totally oblivious to this. As he connects with people around the firm, he’s more interested in telling them about his volleyball league and his personal interests than getting to know them. Matt’s feeling pretty good about where he is at, but hasn’t stopped to measure what his personal brand stands for and how it’s perceived. The worrying part is that Matt assumes he’s building a good name for himself, but unfortunately no one of influence knows what Matt is really all about on a personal or professional front. Are you Matt? If so, this chapter is for you?Get the Full Version at stryde.ca 18 join the conversation at stryde.ca
  • 5. ME INC.Me Inc.How to create a Distinctive personal Brand 1Whether you like it or not, people are talking about you. Youdon’t need to be a celebrity like Ashton Kutcher, politicianlike Barack Obama, or entrepreneur like Gary Vaynerchuk tostart building your personal brand. What you do need is anidentity rooted in your passions and a desire to be great.In Why Johnny Can’t Brand, Carl Nichols and Bill Schley talkabout a brand’s need for a dominant selling idea. This is, inessence, what your brand is all about. It must be unique to you,rooted in your passion and built from your values. It doesn’tneed to be earth-shatteringly nouveau; it simply has to tellthe story of who you are and who you want to become.If you think that your personal brand doesn’t matter, youare ultimately saying that you don’t matter. Your brand isthe perception others hold of you and, contrary to what yourmother and grade school teachers told you, the opinions ofothers do matter. As the world gets smaller and flatter, yourbrand can take you a long way in a relatively short time.Investing effort in building, honing, and sharing your personalbrand will pay off in dividends. You’ll become more self aware,you’ll meet new people, and you’ll be exposed to opportunitiesthat otherwise wouldn’t have existed. Your personal brand isn’tabout selling yourself; it’s about communicating your beliefs.These are the elements to building a great personal brand: Get the Full Version at stryde.ca join the conversation at stryde.ca 19
  • 6. HITTING STRYDE 1 Know Your sTorY Saving your life story for your memoirs? Well, think again. The core of your personal brand is built on the things you are passionate about. Take time to make three lists: 1) List your biggest successes to date; 2) List your biggest failures to date; and 3) list the things you are most passionate about. Take time to reflect on the peaks and valleys of your life. Don’t try to invent your past, but rather invent your future: a future full of the things you are passionate about. Your brand is not descriptive; it’s a prescriptive story of what you stand for. 2 BuIlD on Your values, HaBITs, sTrengTHs anD weaKnesses As you begin your career there are many things you have yet to accomplish, so rooting your brand in your personal values, habits, strengths and weaknesses is a great place to start. You don’t need to be an expert or a tried-true solider of a specific value, but you do need a willingness to grow into that value or build upon that weakness. Take some time to brainstorm your values and success habits. WRITE To help take inventory of some of your strengths, check out Tom Success list. Failure Rath’s Strengthsfinder.com or pick up Marcus Buckingham’s Now list. Passion List. Discover Your Strengths and Go Put Your Strengths to Work.Get the Full Version at stryde.ca 20 join the conversation at stryde.ca
  • 7. ME INC.3 Be genuIne, Be BolD, Be MeMoraBle Great brands become iconic because they are memorable and remarkable. Your brand is the same. It needs to be worthy of a remark. The easiest way to do this is to be genuine and live your passion. Gary Vaynerchuk’s book, Crush It, is a great field guide to building a brand based on passion. Gary Vee’s personal approach is oozing with his genuine passion and it isn’t always polished and classically professional. Check out some of our favourite branded people: Sacha Chua, Callum Ng, Tim Ferris, Gary Vaynerchuk, Bill Jenson, Isadore Sharp and Richard Branson.4 connecT wITH THe worlD DO Now that you have your brand story pulled together, it’s time to connect to the world. Check in with your Facebook, LinkedIn, Check in on your and other social media sites to ensure they are communicating digital footprint. your brand’s values. Take some time to clean up the images, posts, and content that detract from the brand you are building. Some people prefer to keep things completely private online, but chances are if it’s on the Web someone will find it. You shouldn’t be ashamed of your past. Is there really shame in your attendance of a 1980s aerobic workout themed keg party in college? Use sites like unhub.com to link all of your sites together. It’s important that you can be found when googled and that the information dug up is something you want to share. Get the Full Version at stryde.ca join the conversation at stryde.ca 21
  • 8. HITTING STRYDE 5 sHare Your Message Don’t limit yourself to just your social media profiles. Branch out into other mediums to share your story. Blogs, Twitter, bookmarking sites like Digg or Delicious, and book accounts (shelfari.com) are all good places to start. Instead of focusing on what to hide on the Web, think about what you can share. You want to start over- communicating your opinions, thoughts, ideas and goals. The Web is a space where you need to give a lot to get a little. Your spelling, grammar and tone make a difference, so be sure to have someone proofread your posts. Get feedback from friends (or strangers) to see how you are coming across. Check out tweetbeep.com or google. com/alerts to keep track of when you are mentioned. And remember, the key to all of this is to communicate your beliefs genuinely. 6 Develop soMe swag We want you to think of yourself as a rock star, albeit without the band, fame, adoring fans and T-shirts with your face on them (if you CLICK happen to have those, then all the power to you!). Take some time to create unique, personal and catchy business cards. Sites like Check out Moo.com are our favourite because of the customization Moo.com for your options, unique size, quality of the paper, and price. Next, next business cards. invest in some “thank you” and follow-up cards. As you meet people there is nothing that says “You matter to me” more than receiving a handwritten note via snail-mail. Here’s a tip: for $50 you can get a custom embosser made at your local big box office supply shop that can turn any piece of nice paper (available at art stores) into your own personalized stationary.Get the Full Version at stryde.ca 22 join the conversation at stryde.ca
  • 9. ME INC.7 THe career porTFolIo Is THe ‘new’ résuMé For most jobs a one or two-page résumé is the norm. Definitely make sure this document communicates your values, accomplishments and goals, as its purpose is to sell you. While your résumé is important, it’s not all you can do. Take some time to create a career portfolio. This document will tell a more robust story of your accomplishments, your values, where you’ve travelled, what inspires you, what you are reading, and why you want to work in a given industry or for a specific company. As you apply for jobs and network to get interviews (informational or the real deal), imagine the amount of information you can share before or after the interview with a well- designed 10-to-20-page pitch portfolio that paints a picture of you. This will absolutely set you apart from the competition and help to increase your brand value. Don’t limit yourself to hardcopy; send a PDF or upload it to Slideshare.com to share it with the world. In the fall of 2008 I was busy recruiting I hand delivered it to a top consultancy in from Vancouver to get a job in Toronto’s a big box addressed to the president. A strategy consulting industry. I was maxing hand-written note accompanied it: “To say out the traditional routes and seeing I’m impressed with your company would some progress, but it wasn’t enough. be an understatement. I’m in town from One weekend I built a 20-page career Vancouver for the day and would very much portfolio that looked like a swanky like to meet with you. Kind regards, David magazine. I passed it along to my friends Singh.” Not only did I get a call back; I and former employers for review, then was able to sit down with the president for I tweaked it and had it bound. When 30 minutes at the end of the day. It was I was in Toronto for a week of meetings, a game-changing conversation for me. David says join the conversation at stryde.ca 23
  • 10. HITTING STRYDE 8 lIve Your BranD This is very important: you are your brand. It’s not words on a page or text on a screen. Your brand lives inside of you. As you practice your elevator pitch (see Chapter 10) and get ready to start communicating your brand values at work, at networking functions, and in everyday life, be sure to reflect and get feedback on how you are coming across. Your body language, mannerisms and presence make a difference, so don’t ignore this in-person element. 9 experIMenT Developing your brand requires work, thought, and creativity. You are not going to get it right the first time and that’s okay. It’s better to fail at trying than to fail to try. Your values might change. Your perspectives might change. Your brand needs to be able to adapt. If the constant is your passion and genuine intent, then don’t worry about implications brought on by change. 10 Measure, Measure, Measure What gets measured gets done. Building your brand is only half the battle. Finding a routine for measuring your progress is the second CLICK half. Using metrics from Google analytics, sites like unhub.com, and Check out rypple.com stats from your social media sites, you are able to record changes in to create a who is viewing you. Don’t be afraid to get feedback from your friends, quick personal family, colleagues, mentors, and lifelines (we’ll talk more about brand survey. mentors and lifelines in Chapter 3). Using sites like Rypple.com, you can send short surveys for feedback. Asking an acquaintance to join you for coffee can create a safe and candid space, allowing some feedback to come your way. Remember, your brand lives through you,Get the Full but it is measured through the opinions of others. As a starting point to determine the strength of your brand, check out reachcc.com/ Version at brandquiz or onlineidcalculator.com and determine your baseline. stryde.ca 24 join the conversation at stryde.ca
  • 11. ME INC.Be auTHenTIcWhen you meet Shlomo Bibas, he zones in on you, making each conversation Leader’sa quest to know who he is dealing with. His brand power is in how he makes Momenthis clients, peers and friends feel. Like a great brand promise, he deliversthis consistently in each relationship. This has been a key ingredient behindhis advancement, in less than 13 years, to Partner at Accenture.“I’ve been a consultant for most of my career. In the early years,I struggled to fit in. Most of the leaders in my organization seemedto fit the same mold; but as I looked around, I did not see toomany people like me. It took me many years to get comfortablewith who I am, leverage my uniqueness, and promote my values.Early in my career, a supervisor told me that my uniqueness iswhat will make me successful in my career and not my effortsto try to fit the mold. He encouraged me to get to know myselfand be authentic in my style. I was promoted to Partner a fewyears ago. During the promotion celebration, my old supervisor,who is now our Country Managing Partner, approached me andreminded me of the conversation we had 10 years prior. Hepraised me for successfully building Me Inc. He said that myvoice, footprint, presence, and legacy have defined my authenticstyle. Throughout the years, in every moment of my life, I haveremained authentic and genuine. I don’t only bring my mindto work; but also my heart. This has helped me build trustedrelationships and effectively perform in leadership roles.Remember: there is only one of me and there is onlyone of you. Be who you are. Be authentic!” Get the Full Version at stryde.ca join the conversation at stryde.ca 25

×