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Social Media Optimization
    by Dustin Luther (@tyr)
My Goals




Cut through the         Make an
     Noise               Impact

                                  2
Why me?
•  Director of Social Media at Dun & Bradstreet
   Credibility Corp
  • Marketing: Create “social” campaigns
  • Ads: Manage Social Ad spend
  • Customer Service: Monitor/Respond
  • Biz Dev: Filter opportunities
  • Product: Build in “social sharing”
  • Events: Speaking, sponsoring, exhibiting, etc
• Previously: Online Marketing Consultant (news,
   entertainment, real estate, technology), Business
   Blogger, & Transportation Engineer


                                                       3
What is D&B Credibility

•   Leading provider
    of credit and
    credibility
    solutions
•   Get you the
    financing you
    need to grow, hire,
    expand, etc.




                                4
Your Mission

•     Rebuild our
      economy!
    •   Major source
        of job creation
        is small- and
        medium-sized
        businesses




                                  5
Want more?


Request Dustin speak at your event to get the buzz going!




                                                            6

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Dustin social media optimization

  • 1. Social Media Optimization by Dustin Luther (@tyr)
  • 2. My Goals Cut through the Make an Noise Impact 2
  • 3. Why me? • Director of Social Media at Dun & Bradstreet Credibility Corp • Marketing: Create “social” campaigns • Ads: Manage Social Ad spend • Customer Service: Monitor/Respond • Biz Dev: Filter opportunities • Product: Build in “social sharing” • Events: Speaking, sponsoring, exhibiting, etc • Previously: Online Marketing Consultant (news, entertainment, real estate, technology), Business Blogger, & Transportation Engineer 3
  • 4. What is D&B Credibility • Leading provider of credit and credibility solutions • Get you the financing you need to grow, hire, expand, etc. 4
  • 5. Your Mission • Rebuild our economy! • Major source of job creation is small- and medium-sized businesses 5
  • 6. Want more? Request Dustin speak at your event to get the buzz going! 6