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"De la idee la fapte" - Dana Pascu pentru Adrev5
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"De la idee la fapte" - Dana Pascu pentru Adrev5

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Prezentarea mea de la AdRev 5. …

Prezentarea mea de la AdRev 5.
Nu prea are sens fara sustinere live deci pentru detalii scrieti-mi la danampascu at gmail punct com.

Published in Education , Technology , Business
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Transcript

  • 1. De la idee la fapte Dana Pascu Senior Strategic Planner dana@kinecto.ro www.danadol.ro twitter.com/danapascu
  • 2. intr-o zi stateai linistit la birou
  • 3. ..de fapt te luptai cu ziua de azi
  • 4. oh, joy! inca un brief!
  • 5. research
  • 6. brainstorming
  • 7. strategie
  • 8. brief de creatie
  • 9. creatie
  • 10. feedback
  • 11. implementare
  • 12. on air!
  • 13. optimizare
  • 14. rezultate
  • 15. premii
  • 16. case study - Avon
  • 17. http://profinete.kinecto.ro/
  • 18. rezultate In doar 3 saptamani de campanie: • zeci de mii de utilizatori unici pe site • zeci de mii jucatori pentru Avon Girl • zeci de mii de voturi in concursul Look alike • sute de mentiuni pe alte site-uri si bloguri • mii de completari pentru quiz si sondaj • Locul I Webstock 2009 – Brand projects
  • 19. what next?
  • 20. multumesc! dana@kinecto.ro www.danadol.ro twitter.com/danapascu Sursa imaginilor: ffffound.com