DANA OSHIRO
DANA@DANAOSHIRO.COM

@DANAOSHIRO

LINKEDIN.COM/IN/DANAOSHIRO

415.830.2968

DANAOSHIRO.COM

The Tao of D
To en...
DANA OSHIRO
DANA@DANAOSHIRO.COM

@DANAOSHIRO

LINKEDIN.COM/IN/DANAOSHIRO

415.830.2968

DANAOSHIRO.COM

MARKETING & AUDIEN...
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Dana Oshiro Resume

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Resume of Dana Oshiro http://linkedin.com/in/danaoshiro
Product Marketing, Content Strategy, Media Analyst, Tech Writer

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Dana Oshiro Resume

  1. 1. DANA OSHIRO DANA@DANAOSHIRO.COM @DANAOSHIRO LINKEDIN.COM/IN/DANAOSHIRO 415.830.2968 DANAOSHIRO.COM The Tao of D To ensure that the best content, products and ideas bubble up regardless of the platform. Highlights • Managed content and editorial strategies for Heroku, Salesforce and Tokoni • Guided 200+ sites (9to5Mac, Phandroid etc.) in raising collective monthly uniques from 33 to 120M in 2 yrs • Led publisher and event partnerships with Samsung, Sony, Toshiba and Intel • Established PR, marketing and event programs for Code for America, Heroku and inPowered • Co-managed a $20M ad budget for 22 Ministries as the Corporate Comms Officer for the Province of BC • Published by The Next Web, Mashable, ReadWrite, Silicon Valley Watcher and the New York Times Experience Senior Marketing Manager, Code for America [May 2013 – CURRENT] • Managed the content and creation of the organizations website [Launch Feb 2014]; • Owned developer, city and startup recruiting across the organization; • Established core marketing infrastructure including first recruitment budgets and event calendars; and, • Created collateral and byline articles for government, open source and general tech audiences. Marketing & Content Strategist, SELF-EMPLOYED [September 2007 – May 2013] CLIENTS: Salesforce, Heroku, Respectance, StyleMob, Tokoni, MyThings and Alter.net • Created content strategy, product launch and crisis communications plans; • Produced content and editorial for developer, business, consumer and sales audiences; • Led teams of community managers and editors to drive leads and member acquisition; and, • Mentored marketing teams on blogger relations, community infrastructure and content management. Senior MANAGER OF MEDIA ANALYSIS & PUBLISHING STRATEGY, INPOWERED [Mar 2010 - FEB 2013] • Increased network-wide traffic by 400% for 200 sites including Phandroid, MacRumors and 9to5Mac; • Built network-wide strategy for blogs, social media, events and direct mail; • Brokered network exclusives with brands like Sony, Samsung, Toshiba and Intel; and, • Spoke at TEDxSLO, Social Media Marketing Conference, San Fran Music Tech and CES. LEAD STARTUP CHANNEL Writer, ReadWriteWeb [Jun 2009 – Apr 2010] • Lead the ReadWriteStart Channel writing on launches, negotiation tactics, marketing and venture capital; and, • Created channel features, editorial strategies, and engagement tactics.
  2. 2. DANA OSHIRO DANA@DANAOSHIRO.COM @DANAOSHIRO LINKEDIN.COM/IN/DANAOSHIRO 415.830.2968 DANAOSHIRO.COM MARKETING & AUDIENCE ACQUISITION STRATEGIST, SELF-EMPLOYED [SEPT 2007- MAR 2010] Clients: Respectance, StyleMob, Tokoni and MyThings, Alternet, SOS Children’s Village and SF Neighborhood Newspaper Association. • Produced plans on member acquisition, media relations and community. Marketing Director, Fixya.com [Aug 2008 – Apr 2009] • Grew traffic and engagement towards Series B through media relations and event relations; and, • Created editorial calendar including user features, reviews and how-tos. MANAGER OF Media Relations and Event Marketing, Breast Cancer Fund [MAY 2006 – May 2007] • Established the organization’s first social media presences and plan; • Owned marketing for the organization’s events, member drives and fundraising campaigns; and, • Successfully advocated to enact Senate Bill 1379 - the country’s first state-wide biomonitoring program. Public Affairs Officer, Province of BC [Mar 2005 – May 2006] • Wrote speeches for BC’s Premier and the Ministers of Childcare, Family Development and Finance; • Co-managed more than $20 million dollars in ad products and requests for the BC provincial gov’t; • Co-wrote the BC Provincial government’s graphic identity and branding policy; and, • Managed and wrote tv, radio, web and print campaigns for 22 Ministry departments. Manager of Communications, Victoria Cool Aid Society [Apr 2004 – Feb 2005] • Researched, developed and implemented company-wide communications plans; • Co-organized the region’s first Homeless Count including recruiting 200+ high profile political participants; • Owned media relations including groundbreakings, launches and political scrum; and, • Established an anti-poverty coalition alongside the United Way, Mustard Seed Food Bank and Salvation Army. Publications Memberships • The Next Web http://thenextweb.com/author/danao/ • ReadWrite http://readwriteweb.com/archives/author/dana-oshiro.php • Mashable http://mashable.com/author/dana-oshiro/ • The New York Times http://nyti.ms/lNA6QE • Silicon Valley Watcher http://bit.ly/9Oo17R • BlogWorld Editorial http://bit.ly/msYhhW • Toastmasters SF (Toastbusters) • Social Media Club • Super Happy Dev House Advisory Positions • Advisor, Converge Labs [current] • SV Advisory to the White House Office of Engagement [current] • Social Media Committee, IAB [Jul 2012 - May 2013] • Fundraising Chair, Intrepid Theatre [Sept - May 2006] • Mentorship Chair, IABC, [Sept - Apr 2004] Education • Assc. Fundraising Professionals 2004 • Women’s Congressional School 2003 • PR Diploma, Kwantlen College 2003 • BA Literature, University of Victoria 1999

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