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Facebook marketing

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Transcript

  • 1. Facebook Marketing
  • 2. Meeting Outline•Purpose•Vision•Awareness•Implementation•Procedure•Discussion
  • 3. Brief Introduction of Facebookhttp://www.facebook-studio.com/lab/index
  • 4. Purpose for Company Facebook Page•Providing information•Direct access to end usersand addressing theircomments and issues•Gaining online presenceas a brand•Reaching our targetmarket and raisingawareness of our products
  • 5. Vision – How we plan to achieve this•Creating page•Training and assigningadministrators, educating (learningnew tactics and ways to improve)•Sending daily posts with informationfrom office or tradeshow show, livetime•Offering facebook business cards atshows and installations•Facebook icons on emailadvertisements, microsites, and themain Topcon website•Facebook advertisements to ourtarget market using facebook•Linking page to Twitter (90 peoplefollowing us) Linked in and Youtube
  • 6. Awareness•Trade Shows•Installations•Service department•Dealers•Ad campaigns•Website
  • 7. Implementation-What we need to do•Indentify content we will need toinclude and how often•Train administrators to producecohesive messages•Discuss tracking and follow up,email notifications•Business cards, distribute them,find other ways to spread theword about our social media•Educate ourselves and learnmore about social mediamarketing•Expand through subpages,linking to youtube, twitter
  • 8. Procedure-How to post on Topcon’sfacebook page1. Go to facebook.com and login as username: TMSsocial@topcon.com password:ingnap642. Type in Topcon Medical in the search bar at the top then click on the Topcon Medical page3. You will see Share: status, photo, link etc (shown in photo on the right)4. For example, you click on photo, upload the photo you choose from your computer, and below it will say “say something about this photo” you post your comment or photo description.5. Press share, and your post will go live.6. If you want to delete a post, you will find an X on the upper right hand corner of the post and by clicking you will have the option to delete that post
  • 9. Discussion