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1                HOW TO USE PINTEREST FOR BUSINESS




         How to Use

         PINTEREST
         FOR BUSINESS


                                                  'ULYH 7UDIÀF
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2                                HOW TO USE PINTEREST FOR BUSINESS




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4                               HOW TO USE PINTEREST FOR BUSINESS




   HOW TO USE PINTEREST
   FOR BUSINESS
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   and The St. Petersburg Times.                        FOLLOW ME ON TWITTER
                                                        @MGIEVA




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5                 HOW TO USE PINTEREST FOR BUSINESS




  CONTENTS


  WHAT PINTEREST IS  WHY IT MATTERS            /6



  HOW TO CREATE A PINTEREST ACCOUNT  GET FOLLOWERS /15


  HOW TO USE PINTEREST FOR MARKETING                   /21



  EXAMPLES OF BRANDS ON PINTEREST               /33



  CONCLUSION  ADDITIONAL RESOURCES /42




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6              HOW TO USE PINTEREST FOR BUSINESS




    CHAPTER 1



    WHAT
    PINTEREST
    IS  WHY IT
    MATTERS

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7                                         HOW TO USE PINTEREST FOR BUSINESS




                  Pinterest is growing in popularity as
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8                                HOW TO USE PINTEREST FOR BUSINESS




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12                               HOW TO USE PINTEREST FOR BUSINESS




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                                                                                  Learn more about
                                                                                  HubSpot’s software.



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                                                                                 Learn more about
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13                               HOW TO USE PINTEREST FOR BUSINESS




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15                 HOW TO USE PINTEREST FOR BUSINESS




    CHAPTER 2



    HOW TO CREATE
    A PINTEREST
    ACCOUNT  GET
    FOLLOWERS
    BY PAMELA VAUGHAN




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16                                HOW TO USE PINTEREST FOR BUSINESS




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21                 HOW TO USE PINTEREST FOR BUSINESS




    CHAPTER 3



    HOW TO USE
    PINTEREST FOR
    MARKETING
    BY PAMELA VAUGHAN




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22                                HOW TO USE PINTEREST FOR BUSINESS




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33                  HOW TO USE PINTEREST FOR BUSINESS




    CHAPTER 4



    EXAMPLES OF
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    BY LAUREN SORENSON




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How to use pinterest for business

  • 1. 1 HOW TO USE PINTEREST FOR BUSINESS How to Use PINTEREST FOR BUSINESS 'ULYH 7UDIÀF Leads to Your Website with Pinterest $ SXEOLFDWLRQ RI Share This Ebook! WWW.HUBSPOT.COM
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  • 3. 3 HOW TO USE PINTEREST FOR BUSINESS +8%6327·6 $//,121( 0$5.(7,1* 62)7:$5( U q /($' *(1(5$7,21 %/2**,1* 62,$/ 0(',$ EULQJV RXU ZKROH PDUNHWLQJ world to M s JHWKHU LQ RQH SRZHUIXO LQWHJUDWHG VVWHP Get Found: +HOS SURVSHFWV ÀQG RX RQOLQH (0$,/ 6($5+ Convert: 1XUWXUH RXU OHDGV DQG GULYH FRQYHUVLRQV Analyze: 0HDVXUH DQG LPSURYH RXU PDUNHWLQJ AUTOMATION OPTIMIZATION Plus PRUH DSSV DQG LQWHJUDWLRQV 5HTXHVW $ 'HPR Video Overview g Y /($' 0$1$*(0(17 0$5.(7,1* ANALYTICS Share This Ebook! WWW.HUBSPOT.COM
  • 4. 4 HOW TO USE PINTEREST FOR BUSINESS HOW TO USE PINTEREST FOR BUSINESS (GLWHG E 0DJGDOHQD *HRUJLHYD 0DJJLH *HRUJLHYD LV DQ LQERXQG PDUNHWLQJ PDQDJHU DW +XE6SRW UHVSRQVLEOH IRU FUHDWLQJ QHZ RIIHUV LQFOXGLQJ HERRNV DQG ZHELQDUV 6KH KDV SUHYLRXVO KHOSHG ZLWK +XE6SRW·V HPDLO PDUNHWLQJ SURJUDP DQG WKH FRPSDQ·V ODQGLQJ SDJH FUHDWLRQ DQG RSWLPL]DWLRQ 0DJJLH LV D SUROLÀF PDUNHWLQJ EORJJHU DQG KDV DOVR ZULWWHQ IRU SXEOLFDWLRQV OLNH %RVW,QQRYDWLRQFRP and The St. Petersburg Times. FOLLOW ME ON TWITTER @MGIEVA Share This Ebook! WWW.HUBSPOT.COM
  • 5. 5 HOW TO USE PINTEREST FOR BUSINESS CONTENTS WHAT PINTEREST IS WHY IT MATTERS /6 HOW TO CREATE A PINTEREST ACCOUNT GET FOLLOWERS /15 HOW TO USE PINTEREST FOR MARKETING /21 EXAMPLES OF BRANDS ON PINTEREST /33 CONCLUSION ADDITIONAL RESOURCES /42 Share This Ebook! WWW.HUBSPOT.COM
  • 6. 6 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 1 WHAT PINTEREST IS WHY IT MATTERS Share This Ebook! WWW.HUBSPOT.COM
  • 7. 7 HOW TO USE PINTEREST FOR BUSINESS Pinterest is growing in popularity as “ the hottest new social network. 2YHU WKH SDVW IHZ PRQWKV RX PD KDYH KHDUG VRPH FKDWWHU DERXW D EUDQG QHZ VRFLDO QHWZRUN FDOOHG 3LQWHUHVW $FFRUGLQJ WR RPSHWH XQLTXH YLVLWRUV WR 3LQWHUHVWFRP LQFUHDVHG E MXVW ” LQ RQH PRQWK IURP 'HFHPEHU WR -DQXDU 10,000,000 Pinterest Unique Visitors 8,000,000 VRXUFH RPSHWH 6,000,000 4,000,000 2,000,000 0 11-Jan 11-Feb 11-Mar 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan Unique Visitors ,Q 'HFHPEHU 3LQWHUHVW PDGH Hitwise’s list RI WKH WRS WHQ VRFLDO QHWZRUNV VLWWLQJ DW DQG EHDWLQJ RXW ELJ QDPHV OLNH /LQNHG,Q DQG *RRJOH $V ZLWK DQ KRW QHZ VRFLDO QHWZRUN WKDW FRPHV RQWR WKH VFHQH PDUNHWHUV DUH FKLPLQJ LQ ZLWK ´DQ , XVH LW IRU PDUNHWLQJµ $EVROXWHO DQG WKLV HERRN ZLOO VKRZ RX KRZ %H VXUH WR follow HubSpot’s pins IRU RWKHU PDUNHWLQJ WLSV
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  • 9. 8 HOW TO USE PINTEREST FOR BUSINESS WHAT IS +2: '2(6 ,7 :25. Pinterest LV D VRFLDO QHWZRUN WKDW DOORZV XVHUV WR YLVXDOO VKDUH FXUDWH DQG GLVFRYHU QHZ LQWHUHVWV E SRVWLQJ DOVR NQRZQ DV ¶SLQQLQJ· LPDJHV RU YLGHRV WR WKHLU RZQ RU RWKHUV· SLQERDUGV LH D FROOHFWLRQ RI ¶SLQV· XVXDOO ZLWK D FRPPRQ WKHPH
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  • 11. 9 HOW TO USE PINTEREST FOR BUSINESS UHSRVWLQJ VRPHERG HOVH·V SLQ 5(3,1 PIN IT EXWWRQ WKDW FDQ EH SODFHG RQ ZHEVLWHV WR IDFLOLWDWH VKDULQJ RQ 3LQWHUHVW 3LQV BUTTON DGGHG XVLQJ WKH 3LQ ,W EXWWRQ OLQN EDFN WR WKH VLWH WKH FDPH IURP the person who does the sharing 3,11(5 2QH FDQ EURZVH WKURXJK WKH LWHPV RWKHU XVHUV KDYH SLQQHG DQG ¶OLNHµ ´UHSLQµ RU ´FRPPHQWµ RQ WKHP $V ZLWK PRVW RWKHU VRFLDO QHWZRUNV PHPEHUV DUH HQFRXUDJHG WR LQWHUDFW ZLWK WKH FRQWHQW E UHSRVWLQJ LW VKDULQJ RWKHUV· SLQV RQ )DFHERRN DQG 7ZLWWHU RU YLD HPDLO DQG HYHQ HPEHGGLQJ individual pins on their website or blog. 8VLQJ D YLVXDO HPSKDVLV WKH VRFLDO QHWZRUN LV YHU PXFK IRFXVHG RQ WKH FRQFHSW RI D SHUVRQ·V OLIHVWOH HQDEOLQJ RX WR VKDUH RXU LQWHUHVWV DQG SUHIHUHQFHV ZLWK RWKHUV DQG GLVFRYHU WKRVH RI OLNHPLQGHG SHRSOH $V 3LQWHUHVW put it WKLV LV D VRFLDO QHWZRUN PHDQW WR ´FRQQHFW HYHURQH LQ WKH ZRUOG WKURXJK WKH ¶WKLQJV· WKH ÀQG LQWHUHVWLQJµ Share This Ebook! WWW.HUBSPOT.COM
  • 12. HOW TO USE PINTEREST FOR BUSINESS :+ '2(6 0$77(5 75$)), 1 $Q EXVLQHVV WKDW UHOLHV RQ GULYLQJ D KLJKYROXPH RI ZHEVLWH WUDIÀF WR LQFUHDVH VDOHV VKRXOG FRQVLGHU MRLQLQJ 3LQWHUHVW ,Q IDFW HDUO UHVHDUFK LQGLFDWHV WKDW 3LQWHUHVW LV PRUH HIIHFWLYH DW GULYLQJ WUDIÀF FRPSDUHG WR RWKHU VRFLDO PHGLD VLWHV HYHQ )DFHERRN ,Q 2FWREHU WKH ZHEVLWH RI 7LPH ,QF·V 5HDO 6LPSOH PDJD]LQH JRW PRUH WUDIÀF IURP 3LQWHUHVW WKDQ )DFHERRN VRXUFH
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  • 16. 11 HOW TO USE PINTEREST FOR BUSINESS ,Q )HEUXDU 3LQWHUHVW KDV EHHQ GULYLQJ PRUH UHIHUUDOV WR HubSpot’s blog WKDQ *RRJOH 7KLV LQVLJKW SURYHV WKDW 3LQWHUHVW SUHVHQWV D VHULRXV FKDOOHQJH WR RWKHU VRFLDO PHGLD FKDQQHOV DQG RIIHUV D FRPSHWLWLYH DGYDQWDJH WR EXVLQHVVHV WKDW KDYH VWDUWHG OHYHUDJLQJ LWV SRWHQWLDO 1,550 1,500 9LVLWV WR %ORJ+XE6SRWFRP )HE 1,450 1,400 1,350 1,300 *RRJOH Pinterest Using HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our business goals. “ Any business that relies on driving D KLJKYROXPH RI ZHEVLWH WUDIÀF WR increase sales, should consider joining Pinterest. Share This Ebook! ” WWW.HUBSPOT.COM
  • 17. 12 HOW TO USE PINTEREST FOR BUSINESS LINKS 2 ,I RX DUH XVLQJ WKH ´3LQ ,Wµ EXWWRQ RQ RXU SDJHV HYHU VLQJOH RQH RI RXU SLQV ZLOO LQFOXGH D OLQN EDFN WR WKH VRXUFH 7KDW LV ZK +XE6SRW·V EORJ KDV DFFXPXODWHG PRUH WKDQ OLQNV IURP 3LQWHUHVW LQ MXVW WZR ZHHNV +RZHYHU these are no-follow links DQG FDQQRW EH XVHG WR GLUHFWO LPSDFW RXU 6(2 VWUDWHJ HW WKH VWLOO SURYLGH PDUNHWLQJ YDOXH EHFDXVH WKH DOORZ SLQQHUV WR HQFRXQWHU RXU FRQWHQW DQG YLVLW RXU SDJHV LQ MXVW RQH FOLFN This is a screenshot of HubSpot’s Link Grader tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software. /($'6 3 /DVWO 3LQWHUHVW ZLOO VRRQ VWDUW FRQWULEXWLQJ WR OHDG JHQHUDWLRQ 6R IDU +XE6SRW KDV JHQHUDWHG D IHZ OHDGV IURP WKH QHZ VRFLDO QHWZRUN DQG ZH·OO NHHS D FORVH HH RQ KRZ WKDW QXPEHU FKDQJHV This is a screenshot of HubSpot’s Sources tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software. Share This Ebook! WWW.HUBSPOT.COM
  • 18. 13 HOW TO USE PINTEREST FOR BUSINESS 62,$/ 6+$5,1* 4 3LQWHUHVW HQDEOHV XVHUV WR ORJ LQ XVLQJ WKHLU 7ZLWWHU RU )DFHERRN SURÀOHV FRQQHFWLYLW WKDW LV FULWLFDO IRU VRFLDO PHGLD VXFFHVV 7KHVH VLWHV FDQ·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hare This Ebook! WWW.HUBSPOT.COM
  • 19. 14 HOW TO USE PINTEREST FOR BUSINESS +2: '2(6 0$.( 021( :KDW·V SDUWLFXODUO IDVFLQDWLQJ DERXW 3LQWHUHVW LV WKDW ZKLOH LQ EHWD LW LV DOUHDG PDNLQJ PRQH 7KDW·V HVSHFLDOO VXUSULVLQJ IRU D VRFLDO QHWZRUNLQJ VLWH :KDW·V HYHQ PRUH LQWHUHVWLQJ LV WKDW WKH ZD LW·V PRQHWL]LQJ LV QRW EDVHG RQ DGYHUWLVLQJ RU VXEVFULSWLRQV ,I RXU ZHEVLWH LV XVLQJ DQ DIÀOLDWH SURJUDP RX VKRXOG WDNH QRWH EHFDXVH WKDW LV KRZ 3LQWHUHVW LV PDNLQJ LWV GRXJK E WDNLQJ D FXW RI RXU VDOHV IURP SLQQHG WUDIÀF $OH[LV 0DGULJDO D VHQLRU editor at The Atlantic, H[SODLQV 7KH SDUWQHUHG ZLWK D ÀUP FDOOHG 6NLP/LQNV ZKLFK DXWRPDWLFDOO VFDQV WKURXJK HYHU OLQN SRVWHG RQ WKH VLWH WR VHH LI LW JRHV WR D UHWDLO VLWH ZLWK DQ DIÀOLDWH SURJUDP ,I LW ÀQGV WKDW NLQG RI OLQN LW VHFUHWO DGGV DQ DIÀOLDWH FRGH WKDW HQVXUHV 3LQWHUHVW ZLOO PDNH VRPH FDVK IURP VDOHV WKDW GHULYH IURP WKDW OLQN 7KLV LQ RI LWVHOI PLJKW QRW EH EDG SUDFWLFH EXW WKH IDFW WKDW 3LQWHUHVW KDVQ·W GLVFORVHG WKLV LQIRUPDWLRQ RXWULJKW GHÀQLWHO LV 0DQ EORJJHUV DQG PDUNHWHUV RXW WKHUH DUH FRPSODLQLQJ DERXW WKH ODFN RI FRPPXQLFDWLRQ IURP 3LQWHUHVW RQ LWV EXVLQHVV PRGHO Share This Ebook! WWW.HUBSPOT.COM
  • 20. 15 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 2 HOW TO CREATE A PINTEREST ACCOUNT GET FOLLOWERS BY PAMELA VAUGHAN Share This Ebook! WWW.HUBSPOT.COM
  • 21. 16 HOW TO USE PINTEREST FOR BUSINESS “ Surprisingly enough, user access to Pinterest still operates under an invitation-only basis. ” 6XUSULVLQJO HQRXJK XVHU DFFHVV WR 3LQWHUHVW VWLOO RSHUDWHV XQGHU DQ LQYLWDWLRQRQO EDVLV 7KDW EHLQJ VDLG RX FDQ UHTXHVW DQ LQYLWDWLRQ DQG 3LQWHUHVW GRHVQ·W H[DFWO VHHP WR EH YHU VWLQJ about granting requests. Visit ZZZ3LQWHUHVWFRP FOLFN ´5HTXHVW DQ ,QYLWHµ DQG HQWHU RXU HPDLO DGGUHVV WR EH QRWLÀHG ZKHQ RX KDYH DFFHVV WR FUHDWH RXU DFFRXQW 2U RX FDQ DVN D IULHQG ZKR DOUHDG KDV D 3LQWHUHVW DFFRXQW WR LQYLWH RX D PXFK TXLFNHU ZD WR JDLQ DFFHVV WKDQ ZDLWLQJ IRU 3LQWHUHVW WR JUDQW RXU UHTXHVW %H VXUH WR UHJLVWHU RXU DFFRXQW ZLWK WKH VDPH HPDLO DGGUHVV RX XVH IRU RXU EXVLQHVV· 7ZLWWHU DFFRXQW VR RX FDQ HDVLO VKDUH RXU QHZ SLQV WKURXJK RXU 7ZLWWHU DFFRXQW WRR 2QFH RX UHFHLYH DQ LQYLWDWLRQ WR VLJQ XS IRU 3LQWHUHVW RX·OO ZDQW WR VLJQ XS WKURXJK WKH 7ZLWWHU RSWLRQ QRW WKH )DFHERRN RSWLRQ 7KLV ZLOO HQDEOH RX WR WLH RXU 3LQWHUHVW DFFRXQW WR RXU EXVLQHVV· 7ZLWWHU DFFRXQW QRW RXU SHUVRQDO )DFHERRN SURÀOH XUUHQWO 3LQWHUHVW GRHVQ·W RIIHU D FRQQHFWLRQ WR )DFHERRN EXVLQHVV SDJHV Share This Ebook! WWW.HUBSPOT.COM
  • 22. 17 HOW TO USE PINTEREST FOR BUSINESS 2QFH RXU DFFRXQW LV DFWLYDWHG RSWLPL]H RXU 3LQWHUHVW SURÀOH XQGHU WKH VHWWLQJV WDE KRRVH RXU FRPSDQ QDPH DV RXU XVHUQDPH DQG FRPSOHWH RXU SURÀOH LQIRUPDWLRQ LQFOXGLQJ D FRPSDQ GHVFULSWLRQ ORJR DQG D OLQN WR RXU ZHEVLWH FRPSDQ QDPH logo brief GHVFULSWLRQ OLQNV %H VXUH RX NHHS ´+LGH RXU 3LQWHUHVW SURÀOH IURP VHDUFK HQJLQHVµ FKHFNHG WR OFF VR RXU SURÀOH FDQ JHW LQGH[HG LQ VHDUFK Share This Ebook! WWW.HUBSPOT.COM
  • 23. 18 HOW TO USE PINTEREST FOR BUSINESS 3,17(5(67 (7,48(77( $V ZLWK DQ VLWH WKDW LV EXLOW DURXQG FRQWHQW FXUDWLRQ ¶SLQQHUV· 3LQWHUHVW XVHUV
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  • 25. HOW TO USE PINTEREST FOR BUSINESS g 19 HOW TO BUILD YOUR 3,17(5(67 )2//2:,1* 2QFH RX JHW VWDUWHG RX·OO ZDQW WR FUHDWH D IHZ SLQERDUGV EHIRUH RX VWDUW WULQJ WR EXLOG RXU 3LQWHUHVW IROORZLQJ -XVW OLNH DQ VRFLDO QHWZRUN EXLOGLQJ UHDFK YLD D IROORZHU EDVH LV NH WR ORQJ WHUP VXVWDLQDELOLW IRU WKDW QHWZRUN DV D WUDIÀF DQG OHDG VRXUFH 7KLV ZD QHZ IROORZHUV ZLOO KDYH D UHDVRQ WR IROORZ RXU SLQV LW·V WKH VDPH UHDVRQ ZK RX ZRXOG SRSXODWH D EUDQG QHZ EORJ ZLWK D IHZ SRVWV EHIRUH RX VWDUW SURPRWLQJ LW +RZHYHU 3LQWHUHVW IXQFWLRQV D OLWWOH GLIIHUHQWO WKDQ WKH WSLFDOµ IROORZHU ZRUOGµ ZH NQRZ LQ 7ZLWWHU )DFHERRN DQG /LQNHG,Q )RU H[DPSOH RQ 3LQWHUHVW WKHUH DUH WZR ¶IROORZHU RSWLRQV· D XVHU FDQ WDNH ZKHQ VRPHRQH OLNHV D SLHFH RI FRQWHQW KH RU VKH IRXQG $ SHUVRQ FDQ IROORZ D VSHFLÀF ERDUG E D 3LQWHUHVW XVHU RU D XVHU·V DFFRXQW :KDW·V WKH GLIIHUHQFH :KHQ IROORZLQJ D ERDUG RX RQO ZLOO EH QRWLÀHG YLD RXU VWUHDP
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  • 27. HOW TO USE PINTEREST FOR BUSINESS MAKE TH E ON A SP BEST BOARDS ECIFIC T OPIC % WDN LQJ WKLV D SSURDFK LQFUHDVH RX WKH FKDQ FHV RI R ERDUG DW XU WUDFWLQJ GH IROORZHUV THROU SDVVLRQD ZKR DUH MOTE NNELS WH DERXW D VSHFLÀF PRO A UHDWH UH WRSLF ER CH VRXUFHIX O ERDUGV OTH SVWDU W RXU D IHZ FR UH NHZR UGV WKDW EDVHG RQ P WR MX RWLQJ XVH LQ R RX DOUHD VWH VW ZD SURP XU 6(2 V G 7KH ID FH LV E WUDWHJ UHVHQ V $GG WKH UHVW S P RPPLWW 3LQWH ODWIRU VLWH LQJ WR FUH WKHU S U ZHE DWH WKH E XJK R WR RX ERDUG RQ HVW LW WKUR XWWRQ D WRSLF P RZ E HUHVW UH VW IROO R Q 3LQW WR SURPR HDQV EHLQ J UHDG 3LQWH HQFH WH RWKHU U SUHV UNV XVHUV· SLQ R WH RX O QHWZR V WR 3URP VRFLD JOH HQKDQFH RXU RWKHU *RR RXU FROO HFWLRQ JK QNHG, Q WKURX R RN /L )DFHE KLQJ D VX FK DV HU ODXQF RQVLG SRVW ZLW WHU H D EORJ DQG 7 G ZULW WHVW DQ VW FRQ 3 LQWHUH RWH LW WR SURP ENGA OTHE GE WIT R’S P H 6WDU W IROORZ LQJ X INS Z RXOG V HUV ZDQW RX WK WR IRO LQN /LNH ORZ DQG F RX ED RPP FN SLQV HQW R :KH Q RWK Q VRP HLU LQWHU HRQH Share This Ebook! DFWLQ VHHV J ZLW RX WKH K KLV PLJK RU KH W FKH U FRQ DQG F FN RX WHQW KRRV W RX H WR I U DFF WWW.HUBSPOT.COM ROORZ RXQW RX
  • 28. 21 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 3 HOW TO USE PINTEREST FOR MARKETING BY PAMELA VAUGHAN Share This Ebook! WWW.HUBSPOT.COM
  • 29. 22 HOW TO USE PINTEREST FOR BUSINESS “ *HW RXU FUHDWLYH MXLFHV ÁRZLQJ with this list of ideas for using Pinterest for marketing. ” $V ZLWK DQ RWKHU VRFLDO QHWZRUN 3LQWHUHVW RIIHUV D UDQJH RI DFWLYLWLHV RX FDQ LQLWLDWH WR PDUNHW RXU FRPSDQ WR D QHZ DXGLHQFH 7KH JRDO KHUH LV WR JDLQ EUDQG UHFRJQLWLRQ GULYH WUDIÀF WR RXU ZHEVLWH DQG EH VXFFHVVIXO DW FRQYHUWLQJ WKH QHZ YLVLWV LQWR OHDGV /HW·V JHW RXU FUHDWLYH MXLFHV ÁRZLQJ ZLWK WKLV OLVW RI LGHDV IRU XVLQJ 3LQWHUHVW DV SDUW RI RXU VRFLDO PHGLD PDUNHWLQJ PL[ P )($785( 9,68$/ 217(17 3LQWHUHVW LV D YLVXDO VRFLDO QHWZRUN VR RX ZLOO QHHG WR FUHDWH D SLQERDUG WKDW KLJKOLJKWV VRPH RI RXU EHVW YLVXDO FRQWHQW $ ORW RI ELJ EUDQGV DUH WDNLQJ QRWLFH RI WKH SRZHU RI RQOLQH YLVXDO FRQWHQW IRU PDUNHWLQJ DQG WKH HPRWLRQV LPDJHV HOLFLW LQ UHDGHUV ,QVWDJUDP LV RQH SODWIRUP WKDW KDV FRQWULEXWHG WR WKLV PRYHPHQW and enabled real businesses to leverage photos as a an inbound PDUNHWLQJ PHFKDQLVP Share This Ebook! WWW.HUBSPOT.COM
  • 30. 23 HOW TO USE PINTEREST FOR BUSINESS O 7KH ELJJHVW FKDOOHQJH IRU %% FRPSDQLHV ZDQWLQJ WR XVH 3LQWHUHVW DV D PDUNHWLQJ FKDQQHO LV D ODFN RI YLVXDO FRQWHQW % QDWXUH PDQ %% FRPSDQLHV *5($7 )25 B2B DUH VHOOLQJ D SURGXFW RU VHUYLFH LQ DQ LQGXVWU WKDW PRVW OLNHO LVQ·W YLVXDO +HUH DUH VRPH LGHDV RI YLVXDO FRQWHQW RX FDQ SRVW 2 9,68$/ 217(17 28 $/5($' +$9( 6RPHRQH DW RXU ODVW FRPSDQ PL[HU PXVW KDYH JUDEEHG D IHZ SKRWRV ULJKW ,I VR PDNH D ERDUG WR VKRZFDVH RXU FRPSDQ·V FXOWXUH DQG SLQ WKHP +DYH H[HFXWLYH KHDGVKRWV UHDWH DQ ´H[HFXWLYH PDQDJHPHQWµ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hare This Ebook! WWW.HUBSPOT.COM
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  • 39. 31 HOW TO USE PINTEREST FOR BUSINESS 86( +$6+7$*6 -XVW OLNH 7ZLWWHU DQG *RRJOH 3LQWHUHVW supports the usage of hashtags. Users FDQ XVH KDVKWDJV WR WDJ WKHLU SLQV DQG PDNH WKHLU FRQWHQW PRUH VHDUFKIULHQGO 3URPRWLQJ D QHZ FDPSDLJQ RI VRPH VRUW UHDWH D SLQERDUG DURXQG LW DQG WDJ LW ZLWK D KDVKWDJ RX·UH DOVR XVLQJ RQ 7ZLWWHU DQG *RRJOH WR OHYHUDJH DQ LQWHJUDWHG FURVVFKDQQHO FDPSDLJQ OXE 0RQDFR OHYHUDJHV LWV 3LQWHUHVW DFFRXQW IRU WKLV YHU SXUSRVH XVLQJ WKH FXOWXUHFOXE hashtag DQG SLQERDUG WR SURPRWH D VHFWLRQ RI LWV ZHEVLWH FDOOHG XOWXUH OXE O )($785( 2))/,1( (9(176 Create a pinboard that features the best photos and video footage of the annual *5($7 )25 HYHQW RX KRVW WR KHOS RX JHQHUDWH EX]] DQG SURPRWH WKH QH[W RQH )RU LQVWDQFH DW +XE6SRW ZH KDYH FUHDWHG D ´%HKLQG 7KH B2B 6FHQHVµ ERDUG WKDW IHDWXUHV D ORW RI SLFWXUHV IURP HYHQWV WKDW ZH KDYH KRVWHG Share This Ebook! WWW.HUBSPOT.COM
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  • 41. 33 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 4 EXAMPLES OF BRANDS ON PINTEREST BY LAUREN SORENSON Share This Ebook! WWW.HUBSPOT.COM
  • 42. 34 HOW TO USE PINTEREST FOR BUSINESS “ The brands that have been most successful are getting in on the pinning themselves. 'DWD IURP 0RQHWDWH shows that referral WUDIÀF IURP 3LQWHUHVW WR WKH ZHEVLWHV RI ” 3.06% 3.83% ÀYH VSHFLDOW DSSDUHO UHWDLOHUV MXPSHG 2.17% IURP -XO WR 'HFHPEHU %DVHG 1.87% RQ WKLV GDWD LW·V QRW VXUSULVLQJ WKDW PDQ 1.28% 0.98% EXVLQHVVHV HDUO DGRSWHUV KDYH EHHQ OLIHVWOH EUDQGV OLNH KRPH JRRGV UHWDLOHU :HVW (OP -XO Aug Sept 2FW Nov 'HF DQG 5HDO 6LPSOH 0DJD]LQH Data: Monetate +RZHYHU WHFK EUDQGV OLNH 0DVKDEOH DQG 7KH 1H[W :HE DV ZHOO DV GHVLJQ QHWZRUN %HKDQFH KDYH TXLFNO VHHQ WKH EHQHÀWV WRR )RU WKHVH EUDQGV 3LQWHUHVW·V NQDFN IRU DOORZLQJ DQ LQWHUHVWLQJ YLVXDO ZD RI FDWHJRUL]LQJ LQIRUPDWLRQ LV OLNHO WKH GUDZ 6R ZKHWKHU RXU EUDQG LV EDVHG RQ IDVKLRQ RU RX·UH MXVW WULQJ WR VKRZ RXU IROORZHUV ZKDW RXU EUDQG LV DOO DERXW 3LQWHUHVW RIIHUV D JUHDW PHGLXP WR FRQQHFW ZLWK RXU DXGLHQFH 7KH EUDQGV WKDW KDYH EHHQ PRVW VXFFHVVIXO DUHQ·W MXVW HQDEOLQJ XVHUV WR ´SLQµ WKHLU FRQWHQW UDWKHU WKH·UH JHWWLQJ LQ RQ WKH SLQQLQJ WKHPVHOYHV :KLOH 3LQWHUHVW LV VWLOO YHU RXQJ DQG LWV WUXH 52, UHPDLQV WR EH VHHQ KHUH DUH VHYHQ H[DPSOHV RI EUDQGV ZKR DUH DOUHDG XVLQJ 3LQWHUHVW WKH ULJKW ZD WR HQJDJH IDQV LQ D PHDQLQJIXO ZD WKDW JHWV WKHP WR UHDFW VKDUH DQG HYHQ FRQYHUW Share This Ebook! WWW.HUBSPOT.COM
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  • 52. 42 HOW TO USE PINTEREST FOR BUSINESS CONCLUSION ADDITIONAL RESOURCES Share This Ebook! WWW.HUBSPOT.COM
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  • 54. 44 HOW TO USE PINTEREST FOR BUSINESS MEASURE THE ROI OF ‘PINNING’ )LQG RXW ZKHWKHU RXU LQYHVWPHQW LQ 3LQWHUHVW LV SDLQJ RII 6LJQ XS IRU +XE6SRW·V GD WULDO WR DFFHVV VRPH LQVLJKWIXO PDUNHWLQJ DQDOWLFV WWW.HubSpot.com/Free-Trial Share This Ebook! WWW.HUBSPOT.COM