How to use pinterest for business
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How to use pinterest for business How to use pinterest for business Document Transcript

  • 1 HOW TO USE PINTEREST FOR BUSINESS How to Use PINTEREST FOR BUSINESS ULYH 7UDIÀF Leads to Your Website with Pinterest $ SXEOLFDWLRQ RIShare This Ebook!WWW.HUBSPOT.COM
  • 2 HOW TO USE PINTEREST FOR BUSINESS IS THIS BOOK RIGHT FOR ME? 1RW TXLWH VXUH LI WKLV HERRN LV ULJKW IRU RX" 6HH WKH EHORZ GHVFULSWLRQ WR GHWHUPLQH LI RXU OHYHO PDWFKHV WKH FRQWHQW RX DUH DERXW WR UHDG INTRODUCTORY 7ʕLɡ ɰERɼɖ ,QWURGXFWRU FRQWHQW LV IRU PDUNHWHUV ZKR DUH QHZ WR WKH VXEMHFW 7KLV FRQWHQW WSLFDOO LQFOXGHV VWHSEVWHS LQVWUXFWLRQV RQ KRZ WR JHW VWDUWHG ZLWK WKLV DVSHFW RI LQERXQG PDUNHWLQJ DQG OHDUQ LWV IXQGDPHQWDOV $IWHU UHDGLQJ LW RX ZLOO EH DEOH WR H[HFXWH EDVLF PDUNHWLQJ WDFWLFV UHODWHG WR WKH WRSLF INTERMEDIATE ,QWHUPHGLDWH FRQWHQW LV IRU PDUNHWHUV ZKR DUH IDPLOLDU ZLWK WKH VXEMHFW EXW KDYH RQO EDVLF H[SHULHQFH LQ H[HFXWLQJ VWUDWHJLHV DQG WDFWLFV RQ WKH WRSLF 7KLV FRQWHQW WSLFDOO FRYHUV WKH IXQGDPHQWDOV DQG PRYHV RQ WR UHYHDO PRUH FRPSOH[ IXQFWLRQV DQG H[DPSOHV $IWHU UHDGLQJ LW RX ZLOO IHHO FRPIRUWDEOH OHDGLQJ SURMHFWV ZLWK WKLV DVSHFW RI LQERXQG PDUNHWLQJ ADVANCED $GYDQFHG FRQWHQW LV IRU PDUNHWHUV ZKR DUH RU ZDQW WR EH H[SHUWV RQ WKH VXEMHFW ,Q LW ZH ZDON RX WKURXJK DGYDQFHG IHDWXUHV RI WKLV DVSHFW RI LQERXQG PDUNHWLQJ DQG KHOS RX GHYHORS FRPSOHWH PDVWHU RI WKH VXEMHFW $IWHU UHDGLQJ LW RX ZLOO IHHO UHDG QRW RQOShare This Ebook! WR H[HFXWH VWUDWHJLHV DQG WDFWLFV EXW DOVR WR WHDFK RWKHUV KRZ WR EH VXFFHVVIXOWWW.HUBSPOT.COM
  • 3 HOW TO USE PINTEREST FOR BUSINESS+8%6327·6 $//,121(0$5.(7,1* 62)7:$5( U q /($ *(1(5$7,21 %/2**,1* 62&,$/ 0(,$ EULQJV RXU ZKROH PDUNHWLQJ world to M sJHWKHU LQ RQH SRZHUIXO LQWHJUDWHG VVWHP Get Found: +HOS SURVSHFWV ÀQG RX RQOLQH (0$,/ 6($5&+ Convert: 1XUWXUH RXU OHDGV DQG GULYH FRQYHUVLRQV Analyze: 0HDVXUH DQG LPSURYH RXU PDUNHWLQJ AUTOMATION OPTIMIZATION Plus PRUH DSSV DQG LQWHJUDWLRQV 5HTXHVW $ HPR Video Overview g Y /($ 0$1$*(0(17 0$5.(7,1* ANALYTICS Share This Ebook! WWW.HUBSPOT.COM
  • 4 HOW TO USE PINTEREST FOR BUSINESS HOW TO USE PINTEREST FOR BUSINESS (GLWHG E 0DJGDOHQD *HRUJLHYD 0DJJLH *HRUJLHYD LV DQ LQERXQG PDUNHWLQJ PDQDJHU DW +XE6SRW UHVSRQVLEOH IRU FUHDWLQJ QHZ RIIHUV LQFOXGLQJ HERRNV DQG ZHELQDUV 6KH KDV SUHYLRXVO KHOSHG ZLWK +XE6SRW·V HPDLO PDUNHWLQJ SURJUDP DQG WKH FRPSDQ·V ODQGLQJ SDJH FUHDWLRQ DQG RSWLPL]DWLRQ 0DJJLH LV D SUROLÀF PDUNHWLQJ EORJJHU DQG KDV DOVR ZULWWHQ IRU SXEOLFDWLRQV OLNH %RVW,QQRYDWLRQFRP and The St. Petersburg Times. FOLLOW ME ON TWITTER @MGIEVAShare This Ebook!WWW.HUBSPOT.COM
  • 5 HOW TO USE PINTEREST FOR BUSINESS CONTENTS WHAT PINTEREST IS & WHY IT MATTERS /6 HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15 HOW TO USE PINTEREST FOR MARKETING /21 EXAMPLES OF BRANDS ON PINTEREST /33 CONCLUSION & ADDITIONAL RESOURCES /42Share This Ebook!WWW.HUBSPOT.COM
  • 6 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 1 WHAT PINTEREST IS & WHY IT MATTERSShare This Ebook!WWW.HUBSPOT.COM
  • 7 HOW TO USE PINTEREST FOR BUSINESS Pinterest is growing in popularity as “ the hottest new social network. 2YHU WKH SDVW IHZ PRQWKV RX PD KDYH KHDUG VRPH FKDWWHU DERXW D EUDQG QHZ VRFLDO QHWZRUN FDOOHG 3LQWHUHVW $FFRUGLQJ WR &RPSHWH XQLTXH YLVLWRUV WR 3LQWHUHVWFRP LQFUHDVHG E  MXVW ” LQ RQH PRQWK IURP HFHPEHU  WR -DQXDU 10,000,000 Pinterest Unique Visitors 8,000,000 VRXUFH &RPSHWH 6,000,000 4,000,000 2,000,000 0 11-Jan 11-Feb 11-Mar 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan Unique Visitors ,Q HFHPEHU  3LQWHUHVW PDGH Hitwise’s list RI WKH WRS WHQ VRFLDO QHWZRUNV VLWWLQJ DW  DQG EHDWLQJ RXW ELJ QDPHV OLNH /LQNHG,Q DQG *RRJOH $V ZLWK DQ KRW QHZ VRFLDO QHWZRUN WKDW FRPHV RQWR WKH VFHQH PDUNHWHUV DUH FKLPLQJ LQ ZLWK ´&DQ , XVH LW IRU PDUNHWLQJ"µ $EVROXWHO DQG WKLV HERRN ZLOO VKRZ RX KRZ %H VXUH WR follow HubSpot’s pins IRU RWKHU PDUNHWLQJ WLSV
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  • 8 HOW TO USE PINTEREST FOR BUSINESS WHAT IS +2: 2(6 ,7 :25."Pinterest LV D VRFLDO QHWZRUN WKDW DOORZV XVHUV WR YLVXDOO VKDUH FXUDWH DQG GLVFRYHU QHZLQWHUHVWV E SRVWLQJ DOVR NQRZQ DV ¶SLQQLQJ· LPDJHV RU YLGHRV WR WKHLU RZQ RU RWKHUV· SLQERDUGV LH D FROOHFWLRQ RI ¶SLQV· XVXDOO ZLWK D FRPPRQ WKHPH
  •  8VHUV FDQ HLWKHU XSORDG LPDJHV IURPWKHLU FRPSXWHU RU SLQ WKLQJV WKH ÀQG RQ WKH ZHE XVLQJ WKH 3LQWHUHVW ERRNPDUNOHW Pin It buttonRU MXVW D 85/ A PIN DQ LPDJH DGGHG WR Pinterest D VHW RI WKHPHEDVHG SLQV PINBOARD 3,11,1* WKH DFW RI YLVXDOO VKDULQJ FRQWHQWShare This Ebook!WWW.HUBSPOT.COM
  • 9 HOW TO USE PINTEREST FOR BUSINESS UHSRVWLQJ VRPHERG HOVH·V SLQ 5(3,1 PIN IT EXWWRQ WKDW FDQ EH SODFHG RQ ZHEVLWHV WR IDFLOLWDWH VKDULQJ RQ 3LQWHUHVW 3LQV BUTTON DGGHG XVLQJ WKH 3LQ ,W EXWWRQ OLQN EDFN WR WKH VLWH WKH FDPH IURPthe person who does the sharing 3,11(52QH FDQ EURZVH WKURXJK WKH LWHPV RWKHU XVHUV KDYH SLQQHG DQG ¶OLNHµ ´UHSLQµ RU ´FRPPHQWµ RQWKHP $V ZLWK PRVW RWKHU VRFLDO QHWZRUNV PHPEHUV DUH HQFRXUDJHG WR LQWHUDFW ZLWK WKH FRQWHQWE UHSRVWLQJ LW VKDULQJ RWKHUV· SLQV RQ )DFHERRN DQG 7ZLWWHU RU YLD HPDLO DQG HYHQ HPEHGGLQJindividual pins on their website or blog.8VLQJ D YLVXDO HPSKDVLV WKH VRFLDO QHWZRUN LV YHU PXFK IRFXVHG RQ WKH FRQFHSW RI D SHUVRQ·VOLIHVWOH HQDEOLQJ RX WR VKDUH RXU LQWHUHVWV DQG SUHIHUHQFHV ZLWK RWKHUV DQG GLVFRYHU WKRVH RIOLNHPLQGHG SHRSOH $V 3LQWHUHVW put it WKLV LV D VRFLDO QHWZRUN PHDQW WR ´FRQQHFW HYHURQH LQWKH ZRUOG WKURXJK WKH ¶WKLQJV· WKH ÀQG LQWHUHVWLQJµShare This Ebook!WWW.HUBSPOT.COM
  •  HOW TO USE PINTEREST FOR BUSINESS :+< 2(6 0$77(5" 75$)),& 1$Q EXVLQHVV WKDW UHOLHV RQ GULYLQJ D KLJKYROXPH RI ZHEVLWH WUDIÀF WR LQFUHDVH VDOHV VKRXOGFRQVLGHU MRLQLQJ 3LQWHUHVW ,Q IDFW HDUO UHVHDUFK LQGLFDWHV WKDW 3LQWHUHVW LV PRUH HIIHFWLYH DWGULYLQJ WUDIÀF FRPSDUHG WR RWKHU VRFLDO PHGLD VLWHV HYHQ )DFHERRN ,Q 2FWREHU WKH ZHEVLWH RI 7LPH ,QF·V 5HDO 6LPSOH PDJD]LQH JRW PRUH WUDIÀF IURP 3LQWHUHVW WKDQ )DFHERRN VRXUFH
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  • 11 HOW TO USE PINTEREST FOR BUSINESS,Q )HEUXDU  3LQWHUHVW KDV EHHQ GULYLQJ PRUH UHIHUUDOV WR HubSpot’s blog WKDQ *RRJOH 7KLVLQVLJKW SURYHV WKDW 3LQWHUHVW SUHVHQWV D VHULRXV FKDOOHQJH WR RWKHU VRFLDO PHGLD FKDQQHOV DQGRIIHUV D FRPSHWLWLYH DGYDQWDJH WR EXVLQHVVHV WKDW KDYH VWDUWHG OHYHUDJLQJ LWV SRWHQWLDO1,5501,500 9LVLWV WR %ORJ+XE6SRWFRP )HE  1,4501,4001,3501,300 *RRJOH PinterestUsing HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our businessgoals. “ Any business that relies on driving D KLJKYROXPH RI ZHEVLWH WUDIÀF WR increase sales, should consider joining Pinterest.Share This Ebook! ”WWW.HUBSPOT.COM
  • 12 HOW TO USE PINTEREST FOR BUSINESS LINKS 2,I RX DUH XVLQJ WKH ´3LQ ,Wµ EXWWRQ RQ RXU SDJHV HYHU VLQJOH RQH RI RXU SLQV ZLOO LQFOXGH DOLQN EDFN WR WKH VRXUFH 7KDW LV ZK +XE6SRW·V EORJ KDV DFFXPXODWHG PRUH WKDQ  OLQNV IURP3LQWHUHVW LQ MXVW WZR ZHHNV +RZHYHU these are no-follow links DQG FDQQRW EH XVHG WR GLUHFWOLPSDFW RXU 6(2 VWUDWHJ <HW WKH VWLOO SURYLGH PDUNHWLQJ YDOXH EHFDXVH WKH DOORZ SLQQHUV WRHQFRXQWHU RXU FRQWHQW DQG YLVLW RXU SDJHV LQ MXVW RQH FOLFN This is a screenshot of HubSpot’s Link Grader tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software. /($6 3/DVWO 3LQWHUHVW ZLOO VRRQ VWDUW FRQWULEXWLQJ WR OHDG JHQHUDWLRQ 6R IDU +XE6SRW KDV JHQHUDWHG DIHZ OHDGV IURP WKH QHZ VRFLDO QHWZRUN DQG ZH·OO NHHS D FORVH HH RQ KRZ WKDW QXPEHU FKDQJHV This is a screenshot of HubSpot’s Sources tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software.Share This Ebook!WWW.HUBSPOT.COM
  • 13 HOW TO USE PINTEREST FOR BUSINESS 62&,$/ 6+$5,1* 43LQWHUHVW HQDEOHV XVHUV WR ORJ LQ XVLQJ WKHLU 7ZLWWHU RU )DFHERRN SURÀOHV FRQQHFWLYLW WKDW LVFULWLFDO IRU VRFLDO PHGLD VXFFHVV 7KHVH VLWHV FDQ·W JHW DZD ZLWK EHLQJ D VLOR DQG 3LQWHUHVW KDVUHFRJQL]HG WKDW RXW RI WKH JDWH7KH VLWH QRZ FRQQHFWV ZLWK )DFHERRN DFFRUGLQJ WR D UHFHQW 2SHQ *UDSK DQQRXQFHPHQWHQDEOLQJ XVHUV WR DXWRPDWLFDOO SRVW QHZ SLQV WR WKHLU )DFHERRN IHHG IRU RWKHUV WR VHH 7KLVPHDQV PRUH HHV IURP RWKHU FKDQQHOV JHW DFFHVV WR RXU SLFWXUHV +RZHYHU UHPHPEHU WKDW RXVWLOO FDQQRW FRQQHFW 3LQWHUHVW WR RXU )DFHERRN EXVLQHVV SDJH:KHQ PHPEHUV DUH EURZVLQJ WKURXJK SLQV WKH ZLOO DOVR KDYH WKH DELOLW WR VKDUH SRVWV WKURXJK)DFHERRN 7ZLWWHU RU HPDLO 7KLV IHDWXUH LV JUHDW WR ERRVW VRFLDO VKDULQJ DQG JHW RXU HYDQJHOLVWVWR VSUHDG WKH ZRUG DERXW RXU EUDQGShare This Ebook!WWW.HUBSPOT.COM
  • 14 HOW TO USE PINTEREST FOR BUSINESS +2: 2(6 0$.( 021(<":KDW·V SDUWLFXODUO IDVFLQDWLQJ DERXW 3LQWHUHVW LV WKDW ZKLOH LQ EHWD LW LV DOUHDG PDNLQJ PRQH7KDW·V HVSHFLDOO VXUSULVLQJ IRU D VRFLDO QHWZRUNLQJ VLWH :KDW·V HYHQ PRUH LQWHUHVWLQJ LV WKDW WKHZD LW·V PRQHWL]LQJ LV QRW EDVHG RQ DGYHUWLVLQJ RU VXEVFULSWLRQV,I RXU ZHEVLWH LV XVLQJ DQ DIÀOLDWH SURJUDP RX VKRXOG WDNH QRWH EHFDXVH WKDW LV KRZ 3LQWHUHVWLV PDNLQJ LWV GRXJK E WDNLQJ D FXW RI RXU VDOHV IURP SLQQHG WUDIÀF $OH[LV 0DGULJDO D VHQLRUeditor at The Atlantic, H[SODLQV" 7KH SDUWQHUHG ZLWK D ÀUP FDOOHG 6NLP/LQNV ZKLFK DXWRPDWLFDOO VFDQV WKURXJK HYHU OLQN SRVWHG RQ WKH VLWH WR VHH LI LW JRHV WR D UHWDLO VLWH ZLWK DQ DIÀOLDWH SURJUDP ,I LW ÀQGV WKDW NLQG RI OLQN LW VHFUHWO DGGV DQ DIÀOLDWH FRGH WKDW HQVXUHV 3LQWHUHVW ZLOO PDNH VRPH FDVK IURP VDOHV WKDW GHULYH IURP WKDW OLQN7KLV LQ RI LWVHOI PLJKW QRW EH EDG SUDFWLFH EXW WKH IDFW WKDW 3LQWHUHVW KDVQ·W GLVFORVHG WKLVLQIRUPDWLRQ RXWULJKW GHÀQLWHO LV 0DQ EORJJHUV DQG PDUNHWHUV RXW WKHUH DUH FRPSODLQLQJ DERXWWKH ODFN RI FRPPXQLFDWLRQ IURP 3LQWHUHVW RQ LWV EXVLQHVV PRGHOShare This Ebook!WWW.HUBSPOT.COM
  • 15 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 2 HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS BY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM
  • 16 HOW TO USE PINTEREST FOR BUSINESS “ Surprisingly enough, user access to Pinterest still operates under an invitation-only basis. ”6XUSULVLQJO HQRXJK XVHU DFFHVV WR 3LQWHUHVW VWLOO RSHUDWHV XQGHU DQ LQYLWDWLRQRQO EDVLV 7KDWEHLQJ VDLG RX FDQ UHTXHVW DQ LQYLWDWLRQ DQG 3LQWHUHVW GRHVQ·W H[DFWO VHHP WR EH YHU VWLQJabout granting requests. Visit ZZZ3LQWHUHVWFRP FOLFN ´5HTXHVW DQ ,QYLWHµ DQG HQWHU RXU HPDLODGGUHVV WR EH QRWLÀHG ZKHQ RX KDYH DFFHVV WR FUHDWH RXU DFFRXQW 2U RX FDQ DVN D IULHQG ZKRDOUHDG KDV D 3LQWHUHVW DFFRXQW WR LQYLWH RX D PXFK TXLFNHU ZD WR JDLQ DFFHVV WKDQ ZDLWLQJ IRU3LQWHUHVW WR JUDQW RXU UHTXHVW%H VXUH WR UHJLVWHU RXU DFFRXQW ZLWK WKH VDPH HPDLO DGGUHVV RX XVH IRU RXU EXVLQHVV· 7ZLWWHUDFFRXQW VR RX FDQ HDVLO VKDUH RXU QHZ SLQV WKURXJK RXU 7ZLWWHU DFFRXQW WRR 2QFH RXUHFHLYH DQ LQYLWDWLRQ WR VLJQ XS IRU 3LQWHUHVW RX·OO ZDQW WR VLJQ XS WKURXJK WKH 7ZLWWHU RSWLRQ QRWWKH )DFHERRN RSWLRQ 7KLV ZLOO HQDEOH RX WR WLH RXU 3LQWHUHVW DFFRXQW WR RXU EXVLQHVV· 7ZLWWHUDFFRXQW QRW RXU SHUVRQDO )DFHERRN SURÀOH &XUUHQWO 3LQWHUHVW GRHVQ·W RIIHU D FRQQHFWLRQ WR)DFHERRN EXVLQHVV SDJHVShare This Ebook!WWW.HUBSPOT.COM
  • 17 HOW TO USE PINTEREST FOR BUSINESS2QFH RXU DFFRXQW LV DFWLYDWHG RSWLPL]H RXU 3LQWHUHVW SURÀOH XQGHU WKH VHWWLQJV WDE &KRRVHRXU FRPSDQ QDPH DV RXU XVHUQDPH DQG FRPSOHWH RXU SURÀOH LQIRUPDWLRQ LQFOXGLQJ DFRPSDQ GHVFULSWLRQ ORJR DQG D OLQN WR RXU ZHEVLWH FRPSDQ QDPH logo brief GHVFULSWLRQ OLQNV%H VXUH RX NHHS ´+LGH RXU 3LQWHUHVW SURÀOH IURP VHDUFK HQJLQHVµ FKHFNHG WR OFF VR RXUSURÀOH FDQ JHW LQGH[HG LQ VHDUFKShare This Ebook!WWW.HUBSPOT.COM
  • 18 HOW TO USE PINTEREST FOR BUSINESS3,17(5(67 (7,48(77($V ZLWK DQ VLWH WKDW LV EXLOW DURXQG FRQWHQW FXUDWLRQ ¶SLQQHUV· 3LQWHUHVW XVHUV
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  • HOW TO USE PINTEREST FOR BUSINESS g 19HOW TO BUILD YOUR3,17(5(67 )2//2:,1*2QFH RX JHW VWDUWHG RX·OO ZDQW WR FUHDWH D IHZSLQERDUGV EHIRUH RX VWDUW WULQJ WR EXLOG RXU3LQWHUHVW IROORZLQJ -XVW OLNH DQ VRFLDO QHWZRUNEXLOGLQJ UHDFK YLD D IROORZHU EDVH LV NH WR ORQJWHUP VXVWDLQDELOLW IRU WKDW QHWZRUN DV D WUDIÀF DQGOHDG VRXUFH7KLV ZD QHZ IROORZHUV ZLOO KDYH D UHDVRQ WR IROORZ RXU SLQV LW·V WKH VDPH UHDVRQ ZK RXZRXOG SRSXODWH D EUDQG QHZ EORJ ZLWK D IHZ SRVWV EHIRUH RX VWDUW SURPRWLQJ LW+RZHYHU 3LQWHUHVW IXQFWLRQV D OLWWOH GLIIHUHQWO WKDQ WKH WSLFDOµ IROORZHU ZRUOGµ ZH NQRZ LQ7ZLWWHU )DFHERRN DQG /LQNHG,Q )RU H[DPSOH RQ 3LQWHUHVW WKHUH DUH WZR ¶IROORZHU RSWLRQV· D XVHUFDQ WDNH ZKHQ VRPHRQH OLNHV D SLHFH RI FRQWHQW KH RU VKH IRXQG $ SHUVRQ FDQ IROORZ D VSHFLÀFERDUG E D 3LQWHUHVW XVHU RU D XVHU·V DFFRXQW :KDW·V WKH GLIIHUHQFH":KHQ IROORZLQJ D ERDUG RX RQO ZLOO EH QRWLÀHG YLD RXU VWUHDP
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  •  HOW TO USE PINTEREST FOR BUSINESS MAKE TH E ON A SP BEST BOARDS ECIFIC T OPIC % WDN LQJ WKLV D SSURDFK LQFUHDVH  RX WKH FKDQ FHV RI R ERDUG DW XU WUDFWLQJ GH IROORZHUV THROU SDVVLRQD ZKR DUH MOTE NNELS WH DERXW D VSHFLÀFPRO A &UHDWH UH WRSLF ER CH VRXUFHIX O ERDUGVOTH SVWDU W RXU D IHZ FR UH NHZR UGV WKDW EDVHG RQ P WR MX RWLQJ XVH LQ R RX DOUHD VWH VW ZD SURP XU 6(2 V G 7KH ID FH LV E WUDWHJ UHVHQ V $GG WKH UHVW S P &RPPLWW 3LQWH ODWIRU VLWH LQJ WR FUH WKHU S U ZHE DWH WKH E XJK R WR RX ERDUG RQ HVW LW WKUR XWWRQ D WRSLF P RZ E HUHVW UH VW IROO R Q 3LQW WR SURPR HDQV EHLQ J UHDG 3LQWH HQFH WH RWKHU U SUHV UNV XVHUV· SLQ R WH RX O QHWZR V WR 3URP VRFLD JOH HQKDQFH RXU RWKHU  *RR RXU FROO HFWLRQ JK QNHG, Q WKURX R RN /L )DFHE KLQJ D VX FK DV HU ODXQF RQVLG SRVW ZLW WHU & H D EORJ DQG 7 G ZULW WHVW DQ VW FRQ 3 LQWHUH RWH LW WR SURP ENGA OTHE GE WIT R’S P H 6WDU W IROORZ LQJ X INS Z RXOG V HUV ZDQW RX WK WR IRO LQN /LNH ORZ DQG F RX ED RPP FN SLQV HQW R :KH Q RWK Q VRP HLU LQWHU HRQH Share This Ebook! DFWLQ VHHV J ZLW RX WKH K KLV PLJK RU KH W FKH U FRQ DQG F FN RX WHQW KRRV W RX H WR I U DFFWWW.HUBSPOT.COM ROORZ RXQW RX
  • 21 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 3 HOW TO USE PINTEREST FOR MARKETING BY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM
  • 22 HOW TO USE PINTEREST FOR BUSINESS “ *HW RXU FUHDWLYH MXLFHV ÁRZLQJ with this list of ideas for using Pinterest for marketing. ”$V ZLWK DQ RWKHU VRFLDO QHWZRUN 3LQWHUHVW RIIHUV D UDQJH RI DFWLYLWLHV RX FDQ LQLWLDWH WR PDUNHWRXU FRPSDQ WR D QHZ DXGLHQFH 7KH JRDO KHUH LV WR JDLQ EUDQG UHFRJQLWLRQ GULYH WUDIÀF WR RXUZHEVLWH DQG EH VXFFHVVIXO DW FRQYHUWLQJ WKH QHZ YLVLWV LQWR OHDGV /HW·V JHW RXU FUHDWLYH MXLFHVÁRZLQJ ZLWK WKLV OLVW RI LGHDV IRU XVLQJ 3LQWHUHVW DV SDUW RI RXU VRFLDO PHGLD PDUNHWLQJ PL[ P )($785( 9,68$/ &217(17 3LQWHUHVW LV D YLVXDO VRFLDO QHWZRUN VR RX ZLOO QHHG WR FUHDWH D SLQERDUG WKDW KLJKOLJKWV VRPH RI RXU EHVW YLVXDO FRQWHQW $ ORW RI ELJ EUDQGV DUH WDNLQJ QRWLFH RI WKH SRZHU RI RQOLQH YLVXDO FRQWHQW IRU PDUNHWLQJ DQG WKH HPRWLRQV LPDJHV HOLFLW LQ UHDGHUV ,QVWDJUDP LV RQH SODWIRUP WKDW KDV FRQWULEXWHG WR WKLV PRYHPHQW and enabled real businesses to leverage photos as a an inbound PDUNHWLQJ PHFKDQLVPShare This Ebook!WWW.HUBSPOT.COM
  • 23 HOW TO USE PINTEREST FOR BUSINESS O7KH ELJJHVW FKDOOHQJH IRU %% FRPSDQLHV ZDQWLQJWR XVH 3LQWHUHVW DV D PDUNHWLQJ FKDQQHO LV D ODFNRI YLVXDO FRQWHQW % QDWXUH PDQ %% FRPSDQLHV *5($7 )25 B2BDUH VHOOLQJ D SURGXFW RU VHUYLFH LQ DQ LQGXVWU WKDWPRVW OLNHO LVQ·W YLVXDO +HUH DUH VRPH LGHDV RIYLVXDO FRQWHQW RX FDQ SRVW2 9,68$/ &217(17 <28 $/5($< +$9( 6RPHRQH DW RXU ODVW FRPSDQ PL[HU PXVW KDYH JUDEEHG D IHZ SKRWRV ULJKW" ,I VR PDNH D ERDUG WR VKRZFDVH RXU FRPSDQ·V FXOWXUH DQG SLQ WKHP +DYH H[HFXWLYH KHDGVKRWV" &UHDWH DQ ´H[HFXWLYH PDQDJHPHQWµ ERDUG DQG LQFOXGH D ELR IRU HDFK SHUVRQ2 67521* 9,68$/6 )520 %/2* $57,&/(6 6WDUW XVLQJ FOHDU EHDXWLIXO LPDJHV LQ RXU EORJ DUWLFOHV ZLWK WKH SRLQW RI SLQQLQJ WKHP WR RXU SLQERDUGV PRYLQJ IRUZDUG <RX VKRXOG EH XVLQJ LPDJHV LQ RXU EORJ DUWLFOHV DQZD 3LQ YLVXDOV WKDW EHVW KLJKOLJKWV RXU ZULWWHQ FRQWHQW2 ,1)2*5$3+,&6 $7$ &+$576 ,QIRJUDSKLFV DUH DOO WKH UDJH ULJKW QRZ DQG WKH DUH GRLQJ YHU ZHOO RQ 3LQWHUHVW ,I RX KDYH DQ LQGXVWU GDWD WKDW RX FDQ YLVXDOL]H GR VR EHIRUH VRPHRQH EHDWV RX WR LW <RX FDQ DOVR SLQ VLPSOH GDWD FKDUWV WKDW RX FDQ EXLOG LQ H[FHO 0DNH VXUH WR KDYH D FOHDU KHDGOLQH LQ WKH LPDJH VR SHRSOH NQRZ ZKDW WKH DUH ORRNLQJ DWShare This Ebook!WWW.HUBSPOT.COM
  • 24 HOW TO USE PINTEREST FOR BUSINESS2 (%22. $1 %22. &29(56 +DV RXU FRPSDQ UHOHDVHG DQ HERRN RU D ZKLWH SDSHU UHFHQWO" 7DNH D VFUHHQVKRW RI LW DQG DGG LW WR D ERDUG WKDW·V D FROOHFWLRQ RI SDSHUV R WKH VDPH LI VRPHRQH IURP RXU WHDP KDV DXWKRUHG DQ LQGXVWU ERRN 7KLV ZLOO KHOS RX HVWDEOLVK RXU WKRXJKW OHDGHUVKLS RQ 3LQWHUHVW 3+2726 2) <285 &86720(562 3URPRWLQJ RXU KDSS FXVWRPHUV LV D JUHDW ZD WR FUHDWH D SRVLWLYH VHQWLPHQW DURXQG RXU EUDQG (QFRXUDJH RXU FXVWRPHUV WR VHQG RX SKRWRV RU WDNH SKRWRV RI WKHP DW RXU QH[W HYHQW
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  • 25 HOW TO USE PINTEREST FOR BUSINESS$VN WKH FXVWRPHU WR SLQ LPDJHV WKDW VKRZFDVH WKH OLIHVWOH WKH HQMR EHFDXVH RI RXU EUDQG7KLV LV D JUHDW ZD WR OHYHUDJH FXVWRPHU WHVWLPRQLDOV LQ D XQLTXH DQG YLVXDO ZD &ORWKLQJ UHWDLOHU0RG&ORWK XVHV WKLV WDFWLF LQ LWV ´*XHVW 3LQQHU *DOOHUµ +267 $ &217(67 6HYHUDO EUDQGV KDYH DOUHDG VWDUWHG ODXQFKLQJ FRQWHVWV XVLQJ 3LQWHUHVW %HIRUH RX MXPS LQ FRQVXOW 3LQWHUHVW·V WHUPV RI XVH WR PDNH VXUH WKH FRQWHVW RX·UH KROGLQJ GRHVQ·W LQIULQJH XSRQ LWV JXLGHOLQHV +ROG D FRQWHVW WKDW DVNV XVHUV WR FUHDWH D SLQERDUG RQ WKHLU RZQ DFFRXQW WR GHPRQVWUDWH ZKDW WKH ORYH DERXW RXU EUDQG SURGXFWV RU VHUYLFHV ,I RX·UH WKDW VKRH YHQGRU ZH PHQWLRQHG EHIRUH RX PLJKW DVN FXVWRPHUV WR FUHDWH D SLQERDUG WKDW VKRZV SLQV RI WKHP GRLQJ IXQ DQG DZHVRPH WKLQJV ZKLOH ZHDULQJ RXU VKRHV $VN WKHP WR VHQG RX D OLQN WR WKHLU SLQERDUG VR RX FDQ HYDOXDWH HQWUDQWV DQG WKH FRROHVW ERDUG ZLQV D SUL]HShare This Ebook!WWW.HUBSPOT.COM
  •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adding a ´3LQ ,Wµ EXWWRQ WR RXU VLWH -XVW OLNH RWKHU VRFLDO PHGLD VKDULQJ EXWWRQV WKLV ZLOO KHOS WR H[SRVH RXU EUDQG WR D QHZ DXGLHQFH Y 0($685( ,03$&7 $W WKH HQG RI WKH GD ZKDW·V JRLQJ WR PDWWHU PRVW LV KRZ PXFK WUDIÀF OHDGV DQG FXVWRPHUV RX JHQHUDWH YLD D VSHFLÀF VRXUFH $V RX VWDUW SLQQLQJ LPDJHV WR 3LQWHUHVW DQG DGG PRUH LPDJHV RYHU WLPH KRZ LV RXU WUDIÀF FKDQJLQJ" ,V WKHUH D VSHFLÀF LPDJH WSH RU WRSLF WKDW VHQGV PRUH WUDIÀF WKDQ RWKHUV" 8VH RXU DQDOWLFV WRROV WR XQGHUVWDQG ZKDW LPDJHV ZRUN DQG ZKDW GRQ·WShare This Ebook!WWW.HUBSPOT.COM
  • 27 HOW TO USE PINTEREST FOR BUSINESS *$7+(5 ,16,*+7 ,172 <285 %8<(5 3(5621$6 8VH 3LQWHUHVW DV D WRRO IRU XQGHUVWDQGLQJ WKH LQWHUHVWV DQG QHHGV RI RXU LGHDO FXVWRPHUV 9LHZ SLQERDUGV RI RXU FXVWRPHUV WR DLG LQ RXU XQGHUVWDQGLQJ RI ZKR RXU FXVWRPHUV DUH DQG ZKDW WKH·UH LQWHUHVWHG LQ ,I RX KDYH DQ LQWHJUDWHG PDUNHWLQJ VRIWZDUH that WUDFNV ZKLFK SHRSOH JRW WR RXU ZHEVLWH WKURXJK 3LQWHUHVW DQG IROORZV WKHP WKURXJK WKH EXLQJ FFOH RX FDQ VSRW WUHQGV LQ WKHLU EHKDYLRU DQG ÀQG ZDV WR QXUWXUH VXFK OHDGV PRUH VXFFHVVIXOO )RU LQVWDQFH +XE6SRW FRQQHFWV referrals to lead data DQG FDQ WHOO RX ZKDW RIIHU SLQQHUV FRQYHUWHG RQ )URP KHUH RX FDQ HPDLO RXU EUDQG QHZ OHDGV DQG SXVK WKHP GRZQ WKH VDOHV IXQQHO ZLWK D FXVWRP PHVVDJHShare This Ebook!WWW.HUBSPOT.COM
  • 28 HOW TO USE PINTEREST FOR BUSINESS 67$1 287 $6 $1 ,18675< 7+28*+7 /($(5 %HFRPH WKH JRWR 3LQWHUHVW DFFRXQW IRU SLQV DERXW D FHUWDLQ VXEMHFW RU WRSLF UHODWLQJ WR RXU LQGXVWU )RU H[DPSOH EHFDXVH +XE6SRW LV D PDUNHWLQJ VRIWZDUH FRPSDQ ZH FRXOG FUHDWH D SLQERDUG WKDW IHDWXUHV DZHVRPH YLVXDO H[DPSOHV RI JUHDW RQOLQH PDUNHWLQJ 2U LI RX·UH D SDSHU FRPSDQ RX FRXOG FUHDWH D SLQERDUG WKDW IHDWXUHV UHDOO DZHVRPH RULJDPL SDSHU FUHDWLRQV IURP around the web. 0LQWHG LV D JUHDW UHDOOLIH H[DPSOH RI D SDSHU FRPSDQ WKDW OHYHUDJHV WKLV WDFWLF E FUHDWLQJ WKHPHG SLQERDUGV WKDW VKRZ XQLTXH ZDV WR XVH SDSHU PL[HG LQ ZLWK RWKHU UHODWHG OLIHVWOH SKRWRV VXFK DV LQ LWV ´7ULFN RU 7UHDWµ +DOORZHHQ ERDUGShare This Ebook!WWW.HUBSPOT.COM
  • 29 HOW TO USE PINTEREST FOR BUSINESS $ /,1.6 ,1 7+( (6&5,37,216 2) <285 3,16 :KHQHYHU SRVVLEOH LQFOXGH OLQNV EDFN WR RXU ZHEVLWH DQG ODQGLQJ SDJHV LQ RXU SLQV WR GULYH WUDIÀF EDFN WR RXU ZHEVLWH .HHS WUDFN RI UHIHUUDO WUDIÀF DQG OHDGV JHQHUDWHG IURP 3LQWHUHVW 6XFK LQVLJKWV ZLOO LQIRUP RX DERXW KRZ XVHIXO WKLV SODWIRUP LV LQ FRPSDULVRQ WR RXU RWKHU HIIRUWV 7KH VFUHHQVKRW EHORZ LV DQ H[DPSOH RI WKH OHDGV +XE6SRW KDV JHQHUDWHG WKURXJK 3LQWHUHVW LQ WZR ZHHNV :H JHW WKHVH LQVLJKWV WKDQNV WR RXU SRZHUIXO PDUNHWLQJ DQDOWLFV. 7R LQFUHDVH WKH OLNHOLKRRG RI GULYLQJ PRUH WUDIÀF WR RXU ZHEVLWH DGG D OLQN EDFN WR WKH SDJH RQ RXU ZHEVLWH ZKHUH WKDW LPDJH OLYHV IRU HYHU SLQ ,I RX DUH XSORDGLQJ D SKRWR LQVWHDG RI SLQQLQJ VRPHWKLQJ OLYH RQ RXU ZHEVLWH VHOHFW D OLQN WKDW PDNHV VHQVH DQG LQFOXGH WKDW LQ WKH SLQ GHVFULSWLRQ 7KH FRPELQHG LPSDFW IURP HDFK SLQ·V FOLFNV DQG UHSLQV ZLOO JLYH RX D ELJ DGYDQWDJH )RU H[DPSOH ZKHQ UHYLHZLQJ WZR ZHHNV RI +XE6SRW·V WUDIÀF GDWD ZH IRXQG D VLQJOH SLQ RQO VHQW D KDQGIXO RI YLVLWRUV WR +XE6SRWFRP +RZHYHU DOO SLQV FRPELQHG VHQW D VXEVWDQWLDO QXPEHU RI YLVLWRUV WR +XE6SRWFRP LQ WKDW VDPH WLPH SHULRGShare This Ebook!WWW.HUBSPOT.COM
  •  HOW TO USE PINTEREST FOR BUSINESS7KLV SKHQRPHQRQ JLYHV RX JRRG UHDVRQ WR KDYH ERDUGV ZLWK PDQ SLQV $OVR FRQVLGHU DGGLQJPRUH DQG PRUH SLQV WR RXU ERDUGV RYHU WLPH DV RX SURPRWH QHZ YLVXDO FRQWHQW E RXUFRPSDQ V &5($7( $ 9,(2 *$//(5< 3LQQHUV DUHQ·W RQO OLPLWHG WR SLQQLQJ LPDJHV WKH FDQ SLQ YLGHRV WRR &UHDWH D SLQERDUG RI VRPH RI WKH LQWHUHVWLQJ YLGHRV RXU EXVLQHVV SURGXFHV LQWHUVSHUVHG ZLWK UHOHYDQW LPDJHV R H[HFXWLYHV LQ RXU EXVLQHVV GR D ORW RI VSHDNLQJ DW LQGXVWU FRQIHUHQFHV DQG HYHQWV" &UHDWH D SLQERDUG WKDW IHDWXUHV YLGHRV RI RXU VSHDNHUV 3LQWHUHVW·V KRPHSDJH KDV D VHSDUDWH WDE IRU YLGHRV VR RX ZLOO JHW HYHQ PRUH H[SRVXUH E EHLQJ IHDWXUHG LQ WKDW FDWHJRU -XVW GRQ·W IRUJHW WR LQFOXGH D FDOO WRDFWLRQ ZLWKLQ WKH YLGHR LWVHOI 7HOO RXU YLHZHUV ZKDW RX ZDQW WKHP WR GR QH[W WR IXUWKHU HQJDJH ZLWK RXU FRPSDQShare This Ebook!WWW.HUBSPOT.COM
  • 31 HOW TO USE PINTEREST FOR BUSINESS 86( +$6+7$*6 -XVW OLNH 7ZLWWHU DQG *RRJOH 3LQWHUHVW supports the usage of hashtags. Users FDQ XVH KDVKWDJV WR WDJ WKHLU SLQV DQG PDNH WKHLU FRQWHQW PRUH VHDUFKIULHQGO 3URPRWLQJ D QHZ FDPSDLJQ RI VRPH VRUW" &UHDWH D SLQERDUG DURXQG LW DQG WDJ LW ZLWK D KDVKWDJ RX·UH DOVR XVLQJ RQ 7ZLWWHU DQG *RRJOH WR OHYHUDJH DQ LQWHJUDWHG FURVVFKDQQHO FDPSDLJQ &OXE 0RQDFR OHYHUDJHV LWV 3LQWHUHVW DFFRXQW IRU WKLV YHU SXUSRVH XVLQJ WKH FXOWXUHFOXE hashtag DQG SLQERDUG WR SURPRWH D VHFWLRQ RI LWV ZHEVLWH FDOOHG &XOWXUH &OXE O )($785( 2))/,1( (9(176 Create a pinboard that features the best photos and video footage of the annual *5($7 )25 HYHQW RX KRVW WR KHOS RX JHQHUDWH EX]] DQG SURPRWH WKH QH[W RQH )RU LQVWDQFH DW +XE6SRW ZH KDYH FUHDWHG D ´%HKLQG 7KH B2B 6FHQHVµ ERDUG WKDW IHDWXUHV D ORW RI SLFWXUHV IURP HYHQWV WKDW ZH KDYH KRVWHGShare This Ebook!WWW.HUBSPOT.COM
  • 32 HOW TO USE PINTEREST FOR BUSINESS 6+2:&$6( <285 %86,1(66· 3(5621$/,7< $V ZH·YH PHQWLRQHG 3LQWHUHVW KDV D KHDY OLIHVWOH IRFXV VR ZKDW EHWWHU RSSRUWXQLW LV WKHUH WR JLYH SHRSOH D SHHN LQWR WKH SHUVRQDOLW RI RXU EUDQG" &UHDWH D SLQERDUG WKDW VKRZFDVHV RXU HPSORHHV DQG OLIH DURXQG WKH RIÀFH  VKRZ WKHP ZRUNLQJ WRJHWKHU VKRZ WKHP PDNLQJ RXU SURGXFWVVHUYLFHV DQG VKRZ VRPH RI WKH IXQ DFWLYLWLHV RXU EXVLQHVV SDUWLFLSDWHV LQ VXFK DV FRPSDQ RXWLQJV SDUWLHV DZDUG FHUHPRQLHV YROXQWHHU GDV HWF /HWWLQJ SHRSOH LQ EHKLQG WKH VFHQHV ZLOO PDNH RXU EUDQG UHODWDEOH LQWHUHVWLQJ DQG KXPDQL]HG 7KH 7RGD 6KRZ IRU H[DPSOH XVHV RQH RI LWV SLQERDUGV FDOOHG ´$QFKRU $QWLFVµ WR UHYHDO WKH SHUVRQDOLWLHV RI LWV VWDUVShare This Ebook!WWW.HUBSPOT.COM
  • 33 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 4 EXAMPLES OF BRANDS ON PINTEREST BY LAUREN SORENSONShare This Ebook!WWW.HUBSPOT.COM
  • 34 HOW TO USE PINTEREST FOR BUSINESS “ The brands that have been most successful are getting in on the pinning themselves.DWD IURP 0RQHWDWH shows that referralWUDIÀF IURP 3LQWHUHVW WR WKH ZHEVLWHV RI ” 3.06% 3.83%ÀYH VSHFLDOW DSSDUHO UHWDLOHUV MXPSHG 2.17% IURP -XO WR HFHPEHU  %DVHG 1.87%RQ WKLV GDWD LW·V QRW VXUSULVLQJ WKDW PDQ 1.28% 0.98%EXVLQHVVHV HDUO DGRSWHUV KDYH EHHQ OLIHVWOHEUDQGV OLNH KRPH JRRGV UHWDLOHU :HVW (OP -XO Aug Sept 2FW Nov HFDQG 5HDO 6LPSOH 0DJD]LQH Data: Monetate+RZHYHU WHFK EUDQGV OLNH 0DVKDEOH DQG 7KH 1H[W :HE DV ZHOO DV GHVLJQ QHWZRUN %HKDQFH KDYHTXLFNO VHHQ WKH EHQHÀWV WRR )RU WKHVH EUDQGV 3LQWHUHVW·V NQDFN IRU DOORZLQJ DQ LQWHUHVWLQJYLVXDO ZD RI FDWHJRUL]LQJ LQIRUPDWLRQ LV OLNHO WKH GUDZ 6R ZKHWKHU RXU EUDQG LV EDVHG RQIDVKLRQ RU RX·UH MXVW WULQJ WR VKRZ RXU IROORZHUV ZKDW RXU EUDQG LV DOO DERXW 3LQWHUHVW RIIHUV DJUHDW PHGLXP WR FRQQHFW ZLWK RXU DXGLHQFH 7KH EUDQGV WKDW KDYH EHHQ PRVW VXFFHVVIXO DUHQ·WMXVW HQDEOLQJ XVHUV WR ´SLQµ WKHLU FRQWHQW UDWKHU WKH·UH JHWWLQJ LQ RQ WKH SLQQLQJ WKHPVHOYHV:KLOH 3LQWHUHVW LV VWLOO YHU RXQJ DQG LWV WUXH 52, UHPDLQV WR EH VHHQ KHUH DUH VHYHQ H[DPSOHVRI EUDQGV ZKR DUH DOUHDG XVLQJ 3LQWHUHVW WKH ULJKW ZD WR HQJDJH IDQV LQ D PHDQLQJIXO ZD WKDWJHWV WKHP WR UHDFW VKDUH DQG HYHQ FRQYHUWShare This Ebook!WWW.HUBSPOT.COM
  • 35 HOW TO USE PINTEREST FOR BUSINESSCHOBANI<RX PD ZRQGHU ZK DQRQH ZRXOG ZDQW WR IROORZ D *UHHN RJXUW EUDQG RQ 3LQWHUHVW EXW OLNH)DFHERRN DQG 7ZLWWHU LW·V DOO DERXW WKH FRQWHQW RX VKDUH QRW QHFHVVDULO ZKDW RX VHOO:+$7 7+(<·5( 2,1* 5,*+7&KREDQL·V 3LQWHUHVW DFFRXQW GRHVQ·W MXVW IHDWXUH LWV GLIIHUHQW RJXUW WSHV EXW LW DOVR VKDUHVUHFLSHV RI KRZ XVHUV FDQ XVH LWV SURGXFWV GLIIHUHQWO &KREDQL DOVR KDV D IHDWXUHG ERDUG FDOOHG´1RWKLQJ EXW *RRGµ WKH FRPSDQ·V WDJOLQH ZKLFK RQO VKRZFDVHV IXQ DQG IXQQ SLFWXUHV WKDW JRDORQJ ZLWK LWV EUDQG LPDJH WKHUH·V QR RJXUW WR EH VHHQ ,Q WKLV ZD &KREDQL LV HPEUDFLQJ WKHPDLQ JRDO RI 3LQWHUHVW  WR IRFXV RQ WKH FRQFHSW RI D SHUVRQ·V OLIHVWOH DQG HQFRXUDJLQJ XVHUV WRVKDUH WKHLU WDVWHV DQG LQWHUHVWV ZLWK RWKHUV DQG GLVFRYHU WKRVH RI OLNHPLQGHG SHRSOH ,Q RWKHUZRUGV E SURPRWLQJ WKH OLIHVWOH LWV SURGXFWV SURPRWH &KREDQL LV XVLQJ LWV 3LQWHUHVW DFFRXQW WRHQDEOH SHRSOH WR OHDUQ PRUH DERXW LWV EUDQG EHRQG MXVW LWV VLJQDWXUH SURGXFWVShare This Ebook!WWW.HUBSPOT.COM
  • 36 HOW TO USE PINTEREST FOR BUSINESS25(&.<HV WKH YDFXXP FOHDQHU EUDQG 6XUH 2UHFN PD EH D PRUH ERULQJ LQGXVWULDOWSH SURGXFW QRWD EUDQG RX ZRXOG WSLFDOO WKLQN RI IROORZLQJ RQ D VRFLDO PHGLD VLWH
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  • 37 HOW TO USE PINTEREST FOR BUSINESS0$6+$%/(0DVKDEOH LV WKH ODUJHVW LQGHSHQGHQW QHZV VRXUFH GHGLFDWHG WR FRYHULQJ GLJLWDO FXOWXUHVRFLDO PHGLD DQG WHFKQRORJ 3LQWHUHVW FXUUHQWO KDV D SUHWW JLUO YLEH FRQVLGHULQJ IHPDOHVGRPLQDWH LWV XVHU EDVH %XW DV WKLV WHFK EUDQG LV SURYLQJ WKH RYHUZKHOPLQJO HVWURJHQFKDUJHGGHPRJUDSKLF RI WKLV VRFLDO QHWZRUN FRXOG FKDQJH TXLFNO:+$7 7+(<·5( 2,1* 5,*+70DVKDEOH ZLOO EH DKHDG RI WKH FXUYH IRU ZKHQ WKH PDOH SRSXODWLRQ ÀQDOO JHWV RQ ERDUG ZLWKPinterest. 0DVKDEOH·V 3LQWHUHVW DFFRXQW VKRZFDVHV WKH JDGJHWV DQG LQIRJUDSKLFV WKH QHZVVRXUFH LV ZHOO NQRZQ IRU UHSRUWLQJ RQ WDNLQJ LWV LPPHQVH DPRXQW RI GDWD DQG LQIRUPDWLRQ DQGPDNLQJ LW PRUH YLVXDO DQG VKDUHDEOH 7KLV SURYHV WKDW LI RX DUH D GDWDGULYHQ FRPSDQ RX ZLOOVXUHO KDYH VRPHWKLQJ ZRUWK RI EHLQJ VKDUHG RQ 3LQWHUHVWShare This Ebook!WWW.HUBSPOT.COM
  • 38 HOW TO USE PINTEREST FOR BUSINESS(76<:LWK PRUH WKDQ  IROORZHUV WKLV RQOLQH VKRSSLQJ ZHEVLWH LV RQH RI WKH PRVW SRSXODU RQPinterest.:+$7 7+(<·5( 2,1* 5,*+7$V D UHWDLOHU RI KRPHPDGH DQG YLQWDJH JRRGV (WV FUHDWHV SLQERDUGV WKDW UHDOO WDNH WR KHDUWZKDW LWV EUDQG VWDQGV IRU 7KH VKRZ RX KRZ RX FDQ PDNH RXU RZQ SURGXFWV DQG KRZ WR SXWWKHLU SURGXFWV WR ZRUN LQ RXU GDLO OLIH ZKLFK DJDLQ HPSKDVL]HV WKH OLIHVWOH SKLORVRSK WKDW3LQWHUHVW SURPRWHV1RW VXUH ZKDW WR EX RXU ORYH IRU9DOHQWLQH·V D" RQ·W ZRUU (WVKDV DOO LWV SLQV RUJDQL]HG WR JLYHRX WRQV RI ideas ,Q RWKHU ZRUGVJLYLQJ RXU FXVWRPHUV QHZ LGHDVIRU KRZ WKH FDQ XVH RXU SURGXFWVZLOO JLYH WKHP PRUH UHDVRQV DQGLQFHQWLYHV WR EX IURP RX :KHQXVLQJ 3LQWHUHVW WKLQN RXWVLGH WKHER[ RI KRZ RX·G WSLFDOO XVH VRFLDOQHWZRUNV WR PDUNHW RXU SURGXFWVDQG VHUYLFHVShare This Ebook!WWW.HUBSPOT.COM
  • 39 HOW TO USE PINTEREST FOR BUSINESS5$.( 81,9(56,7<UDNH LV RQH RI WKH IHZ XQLYHUVLWLHV MXPSLQJ RQ WKH 3LQWHUHVW EDQGZDJRQ DQG DW WKH VDPH WLPHWKH·UH GRLQJ DQ XQEHOLHYDEO DZHVRPH MRE:+$7 7+(<·5( 2,1* 5,*+7UDNH 8QLYHUVLW VKRZFDVHV LWHPVLWV VWXGHQW SRSXODWLRQ PLJKWDFWXDOO EH LQWHUHVWHG LQ FORWKLQJWKDW PDWFKHV WKH VFKRRO·V FRORUVURRP GpFRU SHUIHFW IRU WKH GRUPZKDW NLQGV RI IRRG WR PDNH ZKHQRX UXQ RXW RI ´%XOOGRJ %XFNVµVWXG LQVSLUDWLRQV IDQ H[SHULHQFHVDQG HYHQ D ERDUG FRPSOHWHOGHYRWHG WR LWV EXOOGRJ PDVFRW2EYLRXVO UDNH LV IROORZLQJ 3LQWHUHVW·V OLIHVWOH FUHGR PDNLQJ LWV ERDUGV VSHFLÀFDOO DERXWWKH VFKRRO DQG VWXGHQW H[SHULHQFH ,I RX DUH D SRWHQWLDO VWXGHQW RX FDQ OHDUQ HYHUWKLQJ RXQHHG WR NQRZ DERXW WKH VFKRRO ZLWK MXVW D IHZ TXLFN JODQFHV 7KH WDNHDZD KHUH LV WR PDNH RXU3LQWHUHVW EUDQG SDJH SHUVRQDO IRU RXU IDQV 5HPLQG WKHP ZK WKH ORYH RX RU VKRXOG ORYH RX
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  • 41 HOW TO USE PINTEREST FOR BUSINESS3($323HDSRG LV WKH ODUJHVW JURFHU GHOLYHU VHUYLFH LQ WKH 8QLWHG 6WDWHV DQG LI RX DUH KDYLQJ WURXEOHÀJXULQJ RXW ZK ORRN QR IXUWKHU WKDQ LWV 3LQWHUHVW SDJH:+$7 7+(<·5( 2,1* 5,*+7Peapod Pinterest page tells stories ofKRZ WKH IRRG JHWV WR RXU RIÀFHKRPHDQG ZKDW VRUW RI SURGXFH 3HDSRG KDV LQVWRFN WKLV VHDVRQ 7KH FRPSDQ IHDWXUHVD EHKLQGWKHVFHQHV ERDUG GHYRWHG MXVWWR 3HDSRG·V GHOLYHU WUXFNV 6KRZLQJ WKHFLWLHV LW·V WUDYHOLQJ WKURXJK RU ZDWFKLQJ LWVsignature green bins getting loaded ontoLWV WUXFNV LV D JUHDW ZD WR JLYH FXVWRPHUVDQ LQVLGH ORRN LQWR D EXVLQHVV WKDW RQWKH RXWVLGH PD QRW VHHP VR JODPRURXV(YHQ LI RXU FRPSDQ LVQ·W H[DFWO GHYRWHG WR ¶SUHWW WKLQJV· LW GRHVQ·W PHDQ RX FDQ·W EH RQ3LQWHUHVW ,W MXVW PHDQV RX KDYH WR JHW FUHDWLYH DERXW VKRZLQJ RII RXU EUDQG LQ DQ LQWHUHVWLQJDQG XQLTXH ZD <RX FDQ GR WKLV E VKRZFDVLQJ VRPH EHKLQGWKHVFHQHV FRQWHQW WKDW VKRZV WKHSHRSOH EHKLQG RXU EUDQG LQMHFWLQJ VRPH SHUVRQDOLW LQWR RXU EXVLQHVV DQG PDNH LW HDV WRrelate to.Share This Ebook!WWW.HUBSPOT.COM
  • 42 HOW TO USE PINTEREST FOR BUSINESS CONCLUSION & ADDITIONAL RESOURCESShare This Ebook!WWW.HUBSPOT.COM
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  • 44 HOW TO USE PINTEREST FOR BUSINESSMEASURE THE ROIOF ‘PINNING’)LQG RXW ZKHWKHU RXU LQYHVWPHQW LQ 3LQWHUHVW LV SDLQJ RII6LJQ XS IRU +XE6SRW·V GD WULDO WR DFFHVV VRPH LQVLJKWIXOPDUNHWLQJ DQDOWLFV WWW.HubSpot.com/Free-TrialShare This Ebook!WWW.HUBSPOT.COM