Unique visitors and visits

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Basic definitions of unique visitors and visits

Basic definitions of unique visitors and visits

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  • 1. Unique visitors and visits Dana Chinn September 2009
  • 2. Unique visitors visit websites, generate page views. 2
  • 3. A “unique visitor” is actually a “unique computer” 3
  • 4. Unique visitors may be over- or undercounted Work =33 unique visitors = unique visitors Hotel Home = 1 unique visitor Work 4
  • 5. The no. of unique visitors is based on the time period you specify. S M T W Th F S 1 July 6-12 July 13-19 July 20-26 31 The number of unique visitors... ...on July 1 is six; July 31, two. “Daily unique visitors” ...for the week of July 13 is five. “Weekly unique visitors” ...for the month of July is seven. “Monthly unique visitors” 5
  • 6. The math of visits A visit is a period of activity separated by at least 30 minutes of inactivity. A visitor clicks into your site at 1 p.m., surfs for 20 minutes, then clicks into CNN.com. One visit A visitor clicks into your site at 1 p.m., surfs for 45 minutes, talks on the phone for 30 minutes without touching the keyboard, then hangs up and goes back to your site for 20 minutes before clicking into CNN.com. Two visits A visitor clicks into your site at 1 p.m., surfs for an hour, leaves his computer for 29 minutes, and then comes back and surfs for another hour before clicking into CNN.com. One visit 6