Blue Bite Media Kit (January 2013)

DELIVERING RELEVANT MOBILE ENGAGEMENT AT POINTS OF MAXIMUM INFLUENCE VIEW THE BLUE BITE DEMO? YES

• Enable OOH with mTAG® Platform (NFC & QR) • Tap or Scan physical asset and… − Buy products − View rich media content − Download apps − Sign up for offers • Full tracking and accountabilityBLUE BITE OVERVIEW 2

• mTAG® enabled with NFC & QR • Tap mTAG® Placard to engage • Digital CTA drives interaction • Phones enabled out-of-the-box • No external application (NFC) • Free for consumers − Deliver rich media content − Drive app downloads − Deliver coupons and offers − Send users to mobile site • Full tracking and accountabilityBLUE BITE OVERVIEW 3

Coasters & Table Business Cards, Coffee Sleeves, Tents Tags & Labels Placards & MoreBLUE BITE OVERVIEW 4

• Rich media content delivery • Works with digital / static call-to-action (CTA) • 100% opt-in engagement • Free for consumers • Void of carriers • Robust tracking • Targeted remarketing • High Handset Penetration • 95% Bluetooth • 50% WiFiBLUE BITE OVERVIEW 5

Easily add Mobile to OOH Campaign in ANY Market and ANY Media Type New York • Los Angeles • Chicago • Philadelphia • San Francisco • Dallas • Boston • Atlanta • D.C. • Houston • Detroit • Phoenix • Seattle • Miami • Denver • Orlando • Sacramento • Pittsburgh • Baltimore • Portland • Indianapolis • And More • Billboards • Street Furniture • Transit • Alternative • Retail • Cinema • Storescapes • Bus Shelters • Airports • Digital Place • Malls • Lobbies • Windowscapes • Phone Kiosks • Subway / Rail Based • C-Stores • Urban Panels • Taxis • DOOH • QSR ONE BUY • ONE PLATFORM • ONE REPORTBLUE BITE OVERVIEW 6

Jun ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Oct ‘11 Jul ‘11 Jul ‘11 Aug ‘11 Sep ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Feb ‘12 Apr ‘12 May ‘12 Jul ‘12 Aug ‘12 Sep ‘12 Oct ‘12 Nov ‘12 Dec ‘12BLUE BITE OVERVIEW 7

Social Media Sweepstakes / Email Lists Web-based Mobile Games Video Content Delivery Images / WallpapersBLUE BITE OVERVIEW 8

Application Downloads Coupons / Promotions Maps / Location Relevant Offers Interactive Scheduler / CustomizerBLUE BITE OVERVIEW 9

Currently Available Coming Soon Samsung HTC Samsung LG Sony Nexus S Amaze Galaxy SIII Viper Xperia  Motorola Bullet  Samsung Wave  Motorola Jet  Blackberry Torch  Huawei Sonic  Nokia N5 / 801T  Panasonic Eluga Bold Samsung Galaxy Nokia HTC Nokia HTC LG 9930 Galaxy SII Nexus C7 One-X Lumia 920 EVO 4G OptimusBLUE BITE OVERVIEW 10

Consumer’s mobile device promptedConsumers sees NFC enabled media at Consumer connects to branded WiFi with an “opt in/out” message (e.g.a venue (hyper-local interaction: 1-3in) network (e.g. “BlueBite WiFi”) “Would you like to receive content Consumer taps phone to media to Consumer opens browser, connects to from Blue Bite via Bluetooth”) download content/mobile app, any webpage and rich media content Consumer selects “YES” and receivesreceive offer, launch site, buy item, etc is viewed / downloaded content directly to mobile device Consumer sees CTA on digital screen CTA on digital screen with a large 2D Consumer sees CTA on digital screen or receives link via Bluetooth or WiFi barcode which can be scanned with and can connect via WiFi, WaP or QR which directs him/her to mobile smartphone camera to the appropriate APP store to website “getthisnow.mobi” Consumer will be driven to URL to download mobile applications for all Consumer can download content major smartphone platforms download content/app, fill out form and/or mobile application that is featured in campaignBLUE BITE OVERVIEW 11

FEATURE Proactively push content to phones (push vs. pull consumer action) Compatible with smartphones Compatible with non-smartphones Always free to consumers No need for external app download Always wireless carrier-free interaction Ability to micro-target location (<10ft.) Continued mobile interaction outside of venue / original contact Current consumer adoption / market penetration ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLEBLUE BITE OVERVIEW 12

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Blue Bite Media Kit (January 2013)

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