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Authors Take Charge of Book Promotion
 

Authors Take Charge of Book Promotion

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    Authors Take Charge of Book Promotion Authors Take Charge of Book Promotion Document Transcript

    • For immediate release . . . Contact: Barbara Gaughen (“gone”), Barbara@Rain.org, +1-805-968-8567AUTHORS ARE TAKING CHARGE OF BOOK PROMOTIONBook authors tend to be creative people. Traditionally, they relied onpublishers to promote their books. But the new reality is thatpublishers do not promote books, they only produce and distribute.Once authors understand their responsibility, these creative mindsrarely know where to start on book promotion.Help is on the way.Writing a book is a creative act but promoting a book is a business.Para Promotion gently introduces authors to the business side of books.Dan Poynter’s Para Promotion Program is a series of bookpromotional projects the agoraphobic author can accomplish withoutleaving home. This weekly program shows the author what to do toreach their audience. Each assignment takes five to 120 minutes tocomplete. The program not only shows the author how to promote hisor her current book, it is a crash course in book promotion that can be
    • applied to future books. And authors who understand how to reachtheir audience tend to write books their readers want.The Para Promotion Program is far more valuable and much lessexpensive than traveling to a conference or seminar.Para Promotion is the brainchild of Book-Publishing Futurist DanPoynter of Santa Barbara. Poynter says: “The challenge is that most ofus authors are introverts. We prefer not to take part in radio, TV orautograph parties. So, I assembled a team of PR and website designprofessionals to design a procedure acceptable to (homebody) bookauthors.”Para Promotion is a division of Para Publishing, established in 1969.The Para Promotion Program starts on October 15, 2011.For details, see: http://ParaPromotion.com-30-P3 NR1-Program Announcement