DanMullinsNissan.org_2009 AAA Traffic Safety Index
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DanMullinsNissan.org_2009 AAA Traffic Safety Index






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    DanMullinsNissan.org_2009 AAA Traffic Safety Index DanMullinsNissan.org_2009 AAA Traffic Safety Index Presentation Transcript

    • 2009 Traffic Safety Culture Index Survey
    • AAA Foundation
      • Established in 1947
      • 501(c)(3) Not-For-Profit
      • Research affiliate of AAA/CAA
      • North American Focus
    • Mission
      • Identify traffic safety problems
      • Foster research that seeks solutions
      • Disseminate information and educational resources
    • Funded through the generosity of
      and its members
    • 2009 TSC Index Survey
      • Initial Release July 2009
      • Surveys conducted by Abt SRBI Inc
      • Fact sheet available at AAAFoundation.org
    • Purpose of the Index
      • To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
      • To create a baseline measure of traffic safety culture in the U.S.
      • To continue monitoring America’s traffic safety culture over time through surveys
      • To guide traffic safety research and education
      • To foster dialogue about traffic safety and how to improve it
    • About the Index
      • Random sample telephone survey of the American public
      • Sample included landline and cell phone
      • Interviews conducted in English and Spanish
      • Conducted April 15, 2009 – May 12, 2009
      • Interviewed 2,501 U.S. residents ages 16+
      • Statistics weighted to be representative of U.S. population
      • Margin of error +/- 2.5% (approx.) for statistics based on full sample, higher for subsamples
    • Background
      • The AAA Foundation defines traffic safety culture as a social climate in which traffic safety is highly valued and rigorously pursued
      • In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index
    • Overview of Results
      • Majority of drivers do not feel safer than they did five years ago
      • Distracted driving was major reason cited by those who felt less safe now than 5 years ago
      • Drivers agree that using a cell phone while driving is a threat to safety
      Note: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.
    • Threats to Safety
      • 35% of drivers reported that they feel less safe than they did five years ago
      • Of those who felt less safe, 31% cited distracted driving as the reason
      • 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)
      • 58% also rated talking on a cell phone as a serious threat
    • Driver Behavior
      • 67% of drivers admitted to talking on a cell phone while driving in the past month
      • 28% who admitted to this said they did so fairly often or regularly
      • 95% of drivers saying texting while driving was completely or somewhat unacceptable
      • 18% of those same drivers reported having text messaged while driving in the past month
    • Driver Behavior (cont)
      • 71% rated talking on a handheld cell phone while driving as unacceptable
      • 30% of those drivers admitted to doing this and another 27% admitted to using a hands-free phone, which studies have shown are no safer
    • For more information, visit:
      At Dan Mullins Nissan we care about your safety. Please drive safe.
    • The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
    • Learn More About Dan Mullins Nissan
      To learn more about driving safe and choosing a protective automobile, visit